5 Intranet Realities For Business In The Web 2 World

5 Realities of the Modern Intranet

Introductions

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Our executive summary• Founded in 1995

• 60+ full-time specialists

• Offices Toronto, Ottawa, Regina, Calgary and NYC with global client base

• Privately held, profitable & stable

• Proven expertise in implementation of leading software packages, systems integration, and custom

development

Our Goal: client success, full stop.

Our Approach: produce measurable results for our clients by leveraging the potential of internet technologies to deliver business value

Our Result: extensive list of reference-able clients in private and public sector

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Technology Partnership

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TORONTO | OTTAWA | CALGARY | REGINA | NEW YORK

http://www.ektron.com/

http://www.sitecore.com/

http://www.k2.com/

http://www.opencms.org/opencms/en/

NLC’s areas of focus …

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DIGITAL STRATEGY

BUSINESS PERFORMANCE

INFORMATION ARCHITECTURE AND UX/WIREFRAMES

CUSTOM APPLICATIONS & BUILDS

APPLICATION DEVELOPMENT & INTEGRATION

Solutions Groups

CUSTOMER & EMPLOYEE SOLUTIONS

CONTENT MANAGEMENT

SEARCH

COLLABORATION

CUSTOMER & EMPLOYEE SOLTIONS

DIGITAL MARKETING & ANALYTICS

EMAIL MARKETING

SEARCH ENGINE MARKETING

WEB ANALYTICS & INTEGRATION

READINESS ASSESSMENTS

VISUAL DESIGN

TORONTO | OTTAWA | CALGARY | REGINA | NEW YORK

SOCIAL MEDIA

Our thought leadership

NLC thoughts…

• Sitecore Best Practices: A Strategy Guide

• Proven Approaches for Success with the Google Search Appliance

• SEO and CMS: Implementing Best Practices

• Planning for Success: Best Practices in CMS Governance

• The NLC Performance Framework: A pragmatic guide to planning online business initiatives

Speaking engagements …

• What’s New in Social Networking? at the SMX conference in New York, 2008, 2009

• Enterprise 2.0: Behind the Firewall for the Toronto Board of Trade, 2008

• Best Practices in Enterprise Search at Gilbane CMS San Francisco , 2007, 2008, 2009

• Leveraging Social Networks at the SMX Social Marketing Conference LA, 2008

• Rich Application Interfaces for Sharepoint at the Sharepoint Summit Montreal 2008

• Best Practices in Microsoft Search at ECM Days in Ottawa 2008

• Best Practices in Social Computing at Gilbane CMS San Francisco 2008, 2009

6TORONTO | OTTAWA | CALGARY | REGINA | NEW YORK

5 Realities of the Modern Intranet

The Collaboration Curve


What’s the point Ryan?


The more players participate and interact with WoW's knowledge economy, the more valuable its resources become, and the faster players increase their rate of performance improvement.

Said more generally, the more participants--and interactions between those participants--you add to a designed and nurtured environment, the more the rate of performance improvement goes up.

See: http://blogs.hbr.org/bigshift/2009/04/introducing-the-collaboration.html

There is a shift happening• The internet is going through a seismic shift in the

fundamental laws that govern its existence; we are moving from generation 1.0 to generation 2.0

• The first generation was all about access and enabling

• The digitizing and coding of text, images and knowledge to that allowed people to the access to previously inaccessible content.

• Google’s original business motto is a 1.0 concept:• “Organize the world's information and make it

universally accessible and useful," (Business Week, April 2007)

In the Web 1.0 world• We also fell in love with the idea that having

access (mostly to documents, images, and other artifacts) meant we also had access to knowledge.

• We thought…simply providing access to information was enough

• But as we all know from our own experiences, just having access to information doesn’t give you knowledge.

Web 2.0• Is all about what you can do with the documents,

images, artifacts once you have access

• Generation 2.0 means• Sharing

• Discussing

• Collaborating

• High viscosity networking

• Understanding the “Long Tail” of all things internet

• Etc.

What does this mean to you, and your company?

The Nature of Work is Changing


• More disconnected work environments

• More complex work environments• More interaction with un-known

people• More methods and ways to

communicate• More information, everyday• More, more, more

Intranet Reality

1Collaboration is not a “nice to have”, it is a “must have”

Key Take Away

1•Collaboration is important

• It is not “a project” it is how we work

• It is not just about the toolset

Intranet Reality

2“productivity of knowledge” is the new game changer for leading companies

• Explicit vs. tacit knowledge

• Finding answers/knowledge is the hard part in the middle of content explosion

• ROI of finding answers 20 minutes faster across your enterprise?

The Simple Economics• The average information worker spends 8.8

hours per week searching for information

• At $75,000 per year, that’s over $14,000 per employee

* Source: IDC – Hidden Cost of Information Worker Report 2009

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* Source: IDC – Hidden Cost of Information Worker Report 2009

Are you wasting time?

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For a company of a 2000 people the numbers are staggering:

2000 x 5,974 = $11,948,000.00

And the problem is only growing

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Key Take Away

2• Understand and

exploit the collaboration curve

• Finding answers/knowledge is the hard part in the middle of content explosion

• Looking for ``big bang ROI`` from your collaboration project – think about search

Intranet Reality• There is no such

thing as a monopoly on good ideas• Collective belief that

good ideas can become great ideas when more minds are applied

• Innovation management – unmanaged, untapped, un-optimized

• Internal, customers, partners3

Key Take Away

3• There is no such

thing as a monopoly on good ideas

• Innovation management – unmanaged, untapped, un-optimized … but easy to start

• Think internal (and ex-internal), then partners and customers.

4Intranet Reality

Connections + Conversations = $

Break down the Silos

• Traditional work has three silos which limit companies' ability to realize the full value of emergent expertise:

• Information silos • Knowledge silos • Connection silos


The verdict is in


Recruiters with diverse social networks and high betweenness centrality generate more revenue than their peers. Betweenness centrality and network diversity also show positive associations with ability to multitask, as do in-degree, out-degree, and network size. Peripheral employees outside the communication flow work on fewer projects per unit time.

The total volume of communication is also statistically significant as is network constraint, demonstrating that constrained networks and redundant contacts correspond to less multitasking. An implication of these results for managers is that untangling social networks through strategic job rotation could lead to more efficient multitasking. We also find that richer information flows alone do not necessarily increase the speed with which individuals complete projects. Central information brokers boost their productivity by multitasking more effectively rather than by working faster

4Key Take Away

Connections + Conversations = $Look for opportunities to foster connections(communities and mysites will help)

5Intranet Reality

• content and access need to become one thought, unified and embedded• Access to content

will be seamless (employee, customer, partners) and identity management lies at the heart

Conclusions

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The Intranet Maturity Model

• A high level roadmap on how NLC assists organizations in gauging and planning for their intranet deployments

• An explanation of the NLC framework for building and deploying successful intranets

• An opportunity to snapshot your company’s current place in the maturity model.

STAGE 1INITIAL

STAGE 2MANAGED

Communication &

information sharing intranet

Self-service intranet

STAGE 3DEFINED

Collaborative intranet

STAGE 4ENGAGED

Integrated Enterprise information

portal

STAGE 5OPTIMIZED

ConsolidatedInformation Workplace

INTRANETMATURITYMODEL

STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5

Initial Managed Defined Engaged Optimized

Identity • Anonymous or basic network authentication

• Authenticated users• Basic profile• Basic groups /roles

• Single sign-on (SSO)• Extended profiles with

integrated ‘people’ search

• Entity with in-context personas

• Multi-dimensional persona facets (role, region, preference)

• Fully portable identity (i.e. OpenID)

• Extensible personas • Unified social

networks

Content • Static pages/content

• Share drives and public folders

• Content = pages , documents and files

• Publishing metaphor• Simple version control• Limited DM and RM

• Content targeting and personalization

• Content includes people and social networks

• User generated content and relevance ranking

• Standardized taxonomy

• Real-time reports with pre-established targets, often involves confidential data

• Mission-Critical information is assimilated into a single interface; extremely well designed

Search • Basic content search

• Uniform search box• Basic profile search

• Multiple search scopes

• Best bets • Algorithmic relevance

ranking

• Faceted results• Explicit user

relevance ranking• Scopes include social

content/tags

• Fully federated search• Adaptive relevance

rankings• Includes geocentric

and social distance search

Communications • Web pages• Some alerts

• IM• Web conferencing• I

• Content alerts• Unified web and

desktop platform

• Integrated social platforms and inside and outside the firewall conversation

• Examples include: VoIP, guided navigation, enterprise IM, semantic web, visualization, content analysis, mobile, RIA, AJAX and context aware portal software

Collaboration none • Simple collaboration within workgroups

• Leverages email and web conferencing

• Cross-team collaboration

• Integrates ECM and DM

• Communities and social tagging

• Off-line review with auto synchronization

• Fully unified messaging, fully mobile platform

• Data mining, social network analysis feedback mechanism

Governance • Rarely performed; not a major concern due to limited investment

• Easily measured by comparing offline processes to migration and support costs, comparison of time savings involved

• Measurements for application are standardized; collaborative success is allusive

• Demonstrable based on popularity of use, timeliness of reports and consequences of data quality

• Based on increased employee productivity and timely task completion

The NLC deployment approach

Evaluate

Plan

Design

Build

Deploy

Intranet maturity assessmentInfrastructure evaluationOrganizational readinessSite heuristic analysisCurrent state SWOTBenchmarking

Program-project planVision and StrategyRequirementsGovernance planContent mgmt. plan Technology roadmap

User/site matrixInformation architectureCreative design Technical designTest plan design

Infrastructure build-outPlatform configurationSite build(s)System integrationIntegration testingQA testing

User acceptance testingPilot deploymentRollout(s)SupportMeasureOptimize

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5 Intranet Realities For Business In The Web 2 World

Technology

Transcript of 5 Intranet Realities For Business In The Web 2 World