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Easy to Implement

Usability Findings

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Paul TraniCreative Cloud Evangelist, Adobe17 years of making professional mistakes4 year-old cleverly disguised as a reasonable adult

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@PaulTrani

155

Know how to

Lead the Eye

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@PaulTrani

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It’s about leading the eye...

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@PaulTrani

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Avoid

Multi-Level Navs

*But you are awesome.Monday, October 28, 13

@PaulTrani

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Your Categories

Might be Confusing Users

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@PaulTrani

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What's crystal clear to you might be confusing to me.

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35

Perform

Usability Studies

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Use Color

to Draw the Eye

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@PaulTrani

“Use color to emphasize importance, not decorate a page.” Alexander White

The Color

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@PaulTrani

The Color

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“Use color to emphasize importance, not decorate a page.” Alexander White

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@PaulTrani

55

And Text Legibly

Use Fonts

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@PaulTrani

5Typography

“Typography has one plain duty before it and that’s to convey information in writing.”

Emil Ruder

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@PaulTrani

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Choosing Fonts

• Choose a font that fits the subject

• Don’t use more than three

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Font Awesomeness

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Feedback from Others

Always get

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Over 1 million members...

Behance.net

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@PaulTrani

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Jakob Nielsen’s study on how much users scroll (in Prioritizing Web Usability) revealed that only 23% of visitors scroll on their first visit to a website. This means that 77% of visitors won’t scroll; they’ll just view the content above the fold.

Monday, October 28, 13

@PaulTrani

75

Influences Users

Good Design

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@PaulTrani

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Various studies have been conducted to find out just what influences people’s perception of a website’s credibility:• Stanford-Makovsy Web Credibility Study 2002:

Investigating What Makes Web Sites Credible Today• What Makes A Web Site Credible? A Report on a Large

Quantitative Study• The Elements of Computer Credibility

One interesting finding of these studies is that users really do judge a book by its cover… or rather, a website by its design.

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@PaulTrani

5Research

www.jnd.org @PaulTraniMonday, October 28, 13

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Sexy?

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Sexy!

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85

Is Crucial (and a pain)

Internal Search

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The study found that the average search box is 18-characters wide. The data showed that 27% of queries were too long to fit into it. Extending the box to 27 characters would accommodate 90% of queries.

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95

Should Look Like Links

Links

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links should be colored and underlined.

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105

and Delight Your Visitors

Engage

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@PaulTrani

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Thank You!

@paultraniptrani@adobe.com

http://www.paultrani.com http://www.behance.net

Monday, October 28, 13