10 useful usability findings and guidelines (UX & UI)
description
Transcript of 10 useful usability findings and guidelines (UX & UI)
10 Useful Usability Findings and Guidelines
By Dmitry Fadeyev article
Present By : Tin Kolza
Outline
Form Labels Work Best Above The
Field
Users Focus On Faces
Quality Of Design Is An Indicator Of
Credibility
Most Users Do Not Scroll
Blue Is The Best Color For Links
The Ideal Search Box Is 27-
Characters Wide
White Space Improves
Comprehension
Effective User Testing Doesn’t Have
To Be Extensive
Informative Product Pages Help You
Stand Out
Most Users Are Blind To Advertising
1. Form Labels Work Best Above The Field
UX Matters found that the idea position for labels is above the field.
2. Users Focus On Faces
On Web pages, we tend to focus on people’s faces and eyes than text.
3.Quality of Design is an Indicator of Credibility
One interesting finding of these studies is that users really do judge a book by its cover… or rather, a website by its design.
4. Most Users Do Not Scroll
Jakob Nielsen’s study on how much users scroll (in Prioritizing Web Usability), He said : only 23% of visitors
scroll on their first visit to a website.
77% of visitors won’t scroll;
16% scrolling on their second
5. Blue Is The Best Color For Links
The first consideration
is contrast
Secondly, they should
stand out from the
color of the rest of the
text
And finally, research
shows that sticking to
blue for links is best.
6. The Ideal Search Box Is 27-Characters Wide
The study found that the
average search box is 18-
characters wide. The data
showed that 27% of queries
were too long to fit into it.
Extending the box to 27
characters would
accommodate 90% of
queries.
7. White Space Improves Comprehension
A study (Lin, 2004)
found that good use of
white space between
paragraphs and in the
left and right margins
increases
comprehension by
almost 20%.
8. Effective User Testing Doesn’t Have To Be Extensive
Jakob Nielsen’s study
on the ideal number of
test subjects in usability
tests found that tests
with just five users
would reveal about 85%
of all problems with
your website
9. Informative Product Pages Help You Stand Out
Make the
information easy to
digest. Make the
page scanable by
breaking up the text
into smaller segments
and using plenty of
sub-headings.
10. Most Users Are Blind To Advertising
The implication of this is not
only that users will avoid
ads but that they’ll avoid
anything that looks like
an ad, even if it’s not an
ad. Some heavily styled
navigation items may look
like banners, so be careful
with these elements.