10 Easy-to-Implement Usability Findings
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Transcript of 10 Easy-to-Implement Usability Findings
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Easy to Implement
Usability Findings
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Paul TraniCreative Cloud Evangelist, Adobe17 years of making professional mistakes4 year-old cleverly disguised as a reasonable adult
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Know how to
Lead the Eye
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It’s about leading the eye...
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Avoid
Multi-Level Navs
*But you are awesome.Monday, October 28, 13
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Your Categories
Might be Confusing Users
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What's crystal clear to you might be confusing to me.
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Perform
Usability Studies
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Use Color
to Draw the Eye
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“Use color to emphasize importance, not decorate a page.” Alexander White
The Color
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The Color
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“Use color to emphasize importance, not decorate a page.” Alexander White
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And Text Legibly
Use Fonts
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“Typography has one plain duty before it and that’s to convey information in writing.”
Emil Ruder
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Choosing Fonts
• Choose a font that fits the subject
• Don’t use more than three
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Font Awesomeness
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Feedback from Others
Always get
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Over 1 million members...
Behance.net
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Jakob Nielsen’s study on how much users scroll (in Prioritizing Web Usability) revealed that only 23% of visitors scroll on their first visit to a website. This means that 77% of visitors won’t scroll; they’ll just view the content above the fold.
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Influences Users
Good Design
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Various studies have been conducted to find out just what influences people’s perception of a website’s credibility:• Stanford-Makovsy Web Credibility Study 2002:
Investigating What Makes Web Sites Credible Today• What Makes A Web Site Credible? A Report on a Large
Quantitative Study• The Elements of Computer Credibility
One interesting finding of these studies is that users really do judge a book by its cover… or rather, a website by its design.
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Sexy?
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Sexy!
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Is Crucial (and a pain)
Internal Search
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The study found that the average search box is 18-characters wide. The data showed that 27% of queries were too long to fit into it. Extending the box to 27 characters would accommodate 90% of queries.
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Should Look Like Links
Links
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links should be colored and underlined.
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and Delight Your Visitors
Engage
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Thank You!
http://www.paultrani.com http://www.behance.net
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