Zum Bitz Pitch
20
Feed your Fun www.zumbitz.com F ZUM The Differentiators Ethan Casavant, Melinda Rivera and Ashley Willis
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Zum Bitz campaign completed in Fall 2010. This is the presentation I developed for my group to pitch to the owners of Zum Bitz as our final presentation in BUA 372. Multiple groups in the class were competing for the companies vote, there was no official winner.
Transcript of Zum Bitz Pitch
Feed your Fun.
www.zumbitz.com
FZU
M
The DifferentiatorsEthan Casavant, Melinda Rivera and Ashley Willis
Feed your Fun.
www.zumbitz.com
FZU
M
Research & Findings
Feed your Fun.
www.zumbitz.com
FZU
M
How often do you eat on the go?
Feed your Fun.
www.zumbitz.com
FZU
M
How many times a week do you need a boost?
Feed your Fun.
www.zumbitz.com
FZU
M
How much are you willing to spend on a healthy snack?
Feed your Fun.
www.zumbitz.com
FZU
M
Creating Brand Awareness
Feed your Fun.
www.zumbitz.com
FZU
M
January
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Tabling with Samples
Feed your Fun .
www.zumbitz.comFZ
UM
Feed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Tabling with Samples
Distribute Stickers
Feed your Fun.
www.zumbitz.com
FZU
M
Feed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Tabling with Samples
Distribute Stickers
Print Ad #2
Feed your Fun .
www.zumbitz.comFZ
UM
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Distribute More Stickers
2000Students will not miss
beach balls right before
Spring Break!
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Sampling Table
Distribute Stickers
March
Print Ad #3
Feed your Fun.
www.zumbitz.com
FZU
M
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Sampling Table
Distribute Stickers
March
Team Up with Greek Life
Print Ad #3
GO GREEKat the University of Maine
10% of the University of Maine
Community is Greek
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Sampling Table
Distribute Stickers
March
Sampling Table
Team Up with Greek Life
Print Ad #3
Redistribute Qualtric
s Survey
Using Social Networking and Viral Marketing
Distribute Zumbitz Promotional Video Over All 3 Months
Feed your Fun.
andFZU
MHow will you ZUM?at www.zumbitz.com
DIFFERENTIATE From the Rest
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