Feed your Fun.

www.zumbitz.com

FZU

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The DifferentiatorsEthan Casavant, Melinda Rivera and Ashley Willis

Feed your Fun.

www.zumbitz.com

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Research & Findings

Feed your Fun.

www.zumbitz.com

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How often do you eat on the go?

Feed your Fun.

www.zumbitz.com

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How many times a week do you need a boost?

Feed your Fun.

www.zumbitz.com

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How much are you willing to spend on a healthy snack?

Feed your Fun.

www.zumbitz.com

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Creating Brand Awareness

Feed your Fun.

www.zumbitz.com

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January

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Tabling with Samples

Feed your Fun .

www.zumbitz.comFZ

UM

Feed your Fun.

www.zumbitz.com

FZU

M

Timeline:

January

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Tabling with Samples

Distribute Stickers

Feed your Fun.

www.zumbitz.com

FZU

M

Feed your Fun.

www.zumbitz.com

FZU

M

Timeline:

January

February

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Tabling with Samples

Distribute Stickers

Print Ad #2

Feed your Fun .

www.zumbitz.comFZ

UM

Feed your Fun.

www.zumbitz.com

FZU

MFeed your Fun.

www.zumbitz.com

FZU

M

Timeline:

January

February

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Sampling Table

Distribute Stickers

Print Ad #2

Beach Ball Mob

Distribute More Stickers

2000Students will not miss

beach balls right before

Spring Break!

Feed your Fun.

www.zumbitz.com

FZU

MFeed your Fun.

www.zumbitz.com

FZU

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Timeline:

January

February

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Sampling Table

Distribute Stickers

Print Ad #2

Beach Ball Mob

Sampling Table

Distribute Stickers

March

Print Ad #3

Feed your Fun.

www.zumbitz.com

FZU

M

Feed your Fun.

www.zumbitz.com

FZU

MFeed your Fun.

www.zumbitz.com

FZU

M

Timeline:

January

February

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Sampling Table

Distribute Stickers

Print Ad #2

Beach Ball Mob

Sampling Table

Distribute Stickers

March

Team Up with Greek Life

Print Ad #3

GO GREEKat the University of Maine

10% of the University of Maine

Community is Greek

Feed your Fun.

www.zumbitz.com

FZU

MFeed your Fun.

www.zumbitz.com

FZU

M

Timeline:

January

February

Introduce Zumbitz to

Verve & Black Bear

Dining

Print Ad #1

Sampling Table

Distribute Stickers

Print Ad #2

Beach Ball Mob

Sampling Table

Distribute Stickers

March

Sampling Table

Team Up with Greek Life

Print Ad #3

Redistribute Qualtric

s Survey

Using Social Networking and Viral Marketing

Distribute Zumbitz Promotional Video Over All 3 Months

Feed your Fun.

andFZU

MHow will you ZUM?at www.zumbitz.com

DIFFERENTIATE From the Rest