ZhejiangTechonology Institute of Economy

Unit 3 Logos of Automakers

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Unit 3 Logos of Automakers

New Words

Section IV Comprehensive Task

Section III Grammar

Section II Reading

Section I Listening and speaking

Unit 3 Logos of Automakers

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Section I Listen and Speaking

Task 1: Sound recognition

Task 2: Read and match

Task 3: Speak out

Task 4: Listen and practice

Task 5: Act out

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Task 1: Listen to the short passage about racing teams; please circle the pictures you hear and arrange them into correct order.

1 2

4

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A

D E F

CB

Keys: E B A D C F

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Task 2: Read the logos of automakers and make a match.

BA DC

( )1. Volkswagen ( )2.Ferrari( )3.Chevrolet ( )4.Mercedez-Benz( )5. Peugeot ( )6. Mazda( )7. Mitsubishi ( )8.Cadillacs

H A

F E

G C

B D

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E F G H

Task 2: Read the logos of automakers and make a match.

( )1. Volkswagen ( )2.Ferrari( )3.Chevrolet ( )4.Mercedez-Benz( )5. Peugeot ( )6. Mazda( )7. Mitsubishi ( )8.Cadillacs

AH

F E

G C

B D

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Task 3: Look at the pictures in Task1 and Task2, ask your partner

the following questions, and organize the sentences Are you familiar with all the car logos listed

in Task1 and Task2? Can you offer some other names of the car logos?

Can you offer some Chinese car logos?

Which car logo is the most attractive one in your opinion?

Task 3 Speak out.

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Listen to the dialogues, fill in the missing information, and practice them with

your partner.

Dialogue 1

Mary: Hi, Paul. Long time no see. What are you __________with these days?Paul: Oh, I _________myself in the world of vehicles, ____________the car logos. The design, the color, the __________and stories _______each logo… it is so cool. Mary: That __________interesting! Can you give some examples?Paul: Sure. For example, the logo of “Ford” looks like a _______________just because the __________was fond of animals.Mary: It is amazing. Tell me __________about the logos, and the lunch is on me, ok?Paul: That is a__________. 

Task 4: Listen and practice. Listen to the dialogues, fill in the missing information, and practice them with your partner.

busy

lost especially

origin behind

sounds

running rabbit founder

more

deal

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Listen to the dialogues, fill in the missing information, and practice them with your partner.

Dialogue 2

Mary: I am quite__________ about the logo of Audi. Could you say something about it?Paul: No problem. The Audi emblem with its four rings __________ one of Germany’s _______________automobile manufacturers. It _____________the combination in 1932 of four previous _____________manufactures.Mary: Were they both the motor-vehicle _____________at that time?Paul: Yes. They produced__________, motors, and mini-bus respectively then.Mary: I see. Thank you for your __________.Paul: My pleasure.

Task 4: Listen and practice. Listen to the dialogues, fill in the missing information, and practice them with your partner.

curious

identifiesoldest-established

symbolizesindependent

manufacturersbicycles

information

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Take Task 4 as example, practice dialogues according to the situations provided

with your partner.

Situation 1:

Joe and Jack are talking about their favorite car logos. Joe prefers Peugeot due to the lovely lion, while Jack favors Mercedes-Benz for the simple reason that “Mercedes” means fortune and happiness.

Situation 2:

Linda is quite interested in the logo of Rolls-Royce, and Paul is trying to explain the meaning of it. Paul says the Rolls-Royce name derives from the surnames of the company founders, Henry Royce and Charles Rolls. And the two overlapping letter “R” represents the harmonious relationship between the two.

Task 5: Act out.

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Section II Reading

Reading A Reading B

Section II Reading

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Reading A BenzTask 1

Task 2

Reading A Benz

Important words

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Reading A Benz

Task 1 Listen to the passage and fill in the missing information. Is this the car you want to ________for a long time? Benz, a famous German automobile company, is ________ in making products from high-class sedans to__________.

There are two branches of Benz around the world, the Daimler Benz and Mercedes Benz. Composed of a _______and a three-angle star, the ________of Benz looks like the steering wheel of a car, which represents its _____________ with the auto industry.

Meanwhile, the three-angle star means that the products of Benz ________all the fields from the sky, to the ocean and the earth, and the circle indicates a good developing trend on a global ________.

ownengaged

heavy trucks

circle

trademark

covermarket

relationship

Reading A Benz

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Reading ATask 2: Read the passage and choose the best answer to complete the statements.

1. Benz mainly produces _________. A. low-class sedans and trucks. B. high-class sedans and heavy trucks. C. high-class tractors and sedans.

2. Bens is a ________ automobile company. A. German. B. American C. Japanese.

B

A

Reading A Benz

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Task 23. The trademark of Benz is composed of _____________

A. one circle and three angles B. one circle and three-angle star C. a circle and three stars

4. What’s the meaning of “trend” in the passage?_________ A. market B. round C. tendency

B

C

Reading A Benz

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Reading A Benz

Important words

Indicate vt.1. 指示 ; 指出 [+(that)] [+wh-] The light above the elevator indicated that the elevator was then at the fifteenth floor. 电梯上方的灯指示那时电梯在十五楼。

2. 表明 ; 象征 ; 暗示 [+(that)] [+wh-] His hesitation indicates unwillingness. 他的犹豫表明不愿意。

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Reading A Benz

Important words

trendn. [C] 趋势 , 倾向 ; 时尚 The current trend is towards informal clothing. 目前的趋势是穿着比较随便。vi. [(+towards)]1. 伸向 ; 折向 , 转向 The road trends to the north. 这条路是向北的。2. 趋向 , 倾向 Share prices have been trending down. 股票价格一直趋向下降。

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Reading BReading B

Task 3

Task 2

Task 1

Text

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Reading B Logos of Automakers Different vehicles have different logos. Logo is the symbol of an automaker or a series of automobiles. Let’s get familiar with some of the famous logos of automakers in the world. I’m sure that you must have seen these trademarks on streets. They are all the logos of American automakers. The left one is the logo of GM Company, the middle one belongs to the Chrysler Company, while the right one is the symbol of Ford Company. Their products have been in the Chinese market for a long time, and they all have joint ventures with the Chinese auto enterprises.

Reading B Logos of Automakers

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Reading B Logos of Automakers You will not be unfamiliar with these trademarks. “VW” is the abbreviation of the “Volkswagen”, a German automobile manufacturer. More and more Chinese are getting to know this company. Since the establishment of the first joint venture in Shanghai, Volkswagen has made great progress in developing the Chinese market. Now VW maintains good cooperation with Chinese enterprises. Nearly 30% of the cars you see on the street are products of VW. From the early Santana to the latest Audi A8 ，from Golf, Jetta to Baro and Passat, VW has become a symbol of speed, safety and ease.

Reading B Logos of Automakers

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Reading B Logos of Automakers The following trademarks belong to some French auto companies. The left one is the logo of Peugeot Company, the middle one the logo of Citroen Company, while the right logo is the symbol of Renault Group. As big auto dealers in European market, they are all famous for their sedan products.

Reading B Logos of Automakers

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Reading B Logos of Automakers I’m sure that you are familiar with these trademarks. Yes, they are the logos of several Chinese automakers. The left one has a very beautiful name, the AELOUS, which is the logo of DONGFENG Group. Both of these two companies are engaged in producing trucks and passenger cars. The right one belongs to Beijing Jeep Corporation. This company has focused on producing jeeps over these years. And now it’s famous for the Cherokee serial jeeps, as a co-produced enterprise with Chrysler, USA. There are also some other logos of Chinese automakers below.

Reading B Logos of Automakers

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Important Words & Phrases

symbol n. [C]1. 象征 , 标志 [(+of)]The white bird is a symbol of freedom.这白色的鸟是自由的象征。

2. 记号 , 符号 [(+for)]We use x as the symbol for an unknown quantity.我们用ｘ表示一个未知数。

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Important Words & Phrases

series n. [C] [M]连续 ; 系列 [(+of)]

Then began a series of wet days that spoiled our vacation.之后就是一连串的下雨天 , 把我们的假期弄得一团糟。

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Important Words & Phrases

trademark n. [C]

1. 商标Products bearing famous trademarks sell well.标有名牌商标的产品畅销。

2. ( 人或物的 ) 标记 , 特征Beautiful homes and gardens are trademarks of the south.美丽的住房和花园是南方的特征。

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Important Words & Phrases

venture n. [C]

1. 冒险 ; 冒险事业 , 投机活动They were the astronauts on the first venture to the moon.他们是首次登月球探险的宇航员。

2. 投机活动 ; 企业He has started a joint venture in Singapore.他已在新加坡办起一家合资公司。

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Important Words & Phrases

abbreviation n.

1. 缩写字 , 缩写式 [C]"Mr." is the abbreviation of "Mister"."Mr." 是 "Mister" 的缩写。

2. 缩写 , 省略 ; 缩短 [U]

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Important Words & Phrases

maintain vt.

1. 维持 ; 保持 ; 使继续Ann and Mary maintained their friendship for the next thirty years.安妮和玛丽在此后的三十年中一直保持着她们之间的友谊。

2. 维修 , 保养Frank maintains his car very well.弗兰克把自己的车子保养得很好。

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Important Words & Phrases

enterprise n.

1. 冒险精神 ; 进取心 , 事业心 [U]Tom is a man of great enterprise.汤姆很有进取精神。

2. 企业 , 公司 [C]This enterprise is doing a good business.这家企业生意兴隆。

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Important Words & Phrases

dealer n. [C]业者 , 商人 [(+in)]Mr. Brown is a dealer in auto industry.布朗先生是个汽车经销商。

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Important Words & Phrases

engage in 从事He has engaged in farming for 20 years.他从事耕作已有二十年。

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Their products have been in the Chinese market for a long time, and they all have joint ventures with the Chinese auto enterprises.

他们的产品在中国上市已经有很长时间了，并且他们与中国的汽车企业建立了合资公司 .

joint venture 合资公司

Difficult Sentence

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Task 1: Listen and judge. Listen to the passage and judge whether the statement is true or false.

1. Ford Company has joint ventures with the Chinese auto enterprises. ( )

2. VW is an American auto manufacturer. ( )

3. Passat is a kind of auto in VW Company. ( )

4. Renault Group is famous for their sedan products. ( )

5. Dongfeng Group is engaged in producing jeeps in China. ( )

Task 1: Read and judge. Read the passage and judge whether the statement is true or false.

T

F

T

T

F

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Task 2: Read, complete and retell. Read the passage again and fill in the blanks with the information in the passage, and then try to retell the passage.

Logo is the ________ of an automaker or a series of automobiles. There are different kinds of logos, which is also known as ___________. For example, VW is the _____________ of Volkswagen, a German automobile ______________, while Peugeot and Citroen belong to _________ auto companies. Nowadays, China also has many large automobile enterprises, like Beijing Jeep Corporation, which _______ on jeep production. Moreover, we have established many corporations with famous automakers worldwide. For example, GM Company has joint __________ in China for a long time.

Task 2: Read, complete and retell. Read the passage again and fill in the blanks with the information from the passage, and then try to retell the passage.

symbol

trademarks abbreviationmanufacturer

French

focuses

ventures

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1. Their products have been in the Chinese market for a long time, and they all have joint ventures with the Chinese auto enterprises.

Task 3: Revise and Translate. Translate the following sentences into Chinese.

2. Since the establishment of the first joint venture in Shanghai, Volkswagen has made great progress in developing the Chinese market.

他们的产品投入中国市场已经有很长一段时间了，并且他们都与中国的汽车企业进行合资。

自从在上海建立第一家合资企业以来，大众在占领中国市场方面取得了很大的 进步。

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3. From the early Santana to the latest Audi A8 ， from Golf, Jetta to Baro and Passat, VW has become a symbol of speed, safety and ease.

Task 3: Revise and Translate. Translate the following sentences into Chinese.

4. As big auto dealers in European market, they are all famous for their sedan products.

5. Beijing Jeep Corporation has focused on producing jeeps over these years.

从早期的桑塔纳到最新的奥迪 A8 ，从高尔夫，捷达到宝来和帕萨特，大众车已经成为速度，安全和舒适的象征。

作为欧洲市场的实力强大的汽车商，他们都以其轿车产品而闻名。

北京吉普集团公司多年来一直致力于生产吉普车。

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Grammar Verb Tenses (1) -- the Simple Present Tense and the Simple Past Tense

Grammar

Task 1

Task 2

Section III Grammar

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Grammar Verb Tenses (1) -- the Simple Present Tense

用法 例句1. 经常性或习惯性的动作，常与表示频度的时间状语连用 .

I leave home for school at 7

every morning.

2. 客观真理，客观存在，科学事实 .

The earth moves around the sun.

3. 表示格言或警句中 . Pride goes before a fall.　 4. 现在时刻的状态、能力、性格、个性 .

Ann Wang writes good English

but does not speak well.

Simple Present Tense

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Grammar Verb Tenses (1) -- the Simple Past Tense

用法 例句1. 在确定的过去时间里所发生的动作或存在的状态。

Where did you go just now?

2. 表示在过去一段时间内，经常性或习惯性的动作。

Whenever the Browns went during their visit, they were given a warm welcome.　

3. wish, wonder, think, hope 等用过去时，作试探性的询问、请求、建议等。

I thought you might have some.

4. 一般过去时表示的动作或状态都已成为过去，现已不复存在。

Mrs. Darby lived in Kentucky for seven years.

Simple Past Tense

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Task 1: Put the verbs in brackets into their proper tenses.

1. She always __________ (take) a walk in the evening.

2. The teacher told the students that light __________ (travel) much faster than sound.

3. Linda __________ (work) in Toyota in 2007.

4. When he _____(be) in Hangzhou, he often __________ (pay) a visit to the museums last year.

5. Many years ago, Jim __________ (live) in London with his parents for a long time.

Task 1: Put the verbs in brackets into their proper tenses.

takes

travels

worked

was paid

lived

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1. 每个车标都蕴含着丰富的意义。

Task 2: Translate the following into English.

2. 大众公司成立于 1937 年。

3. 浙江吉利控股集团有限公司（ Geely International Corporation）总部设在浙江省省会杭州。

Every logo has its profound meaning.

Volkswagen was founded in 1937.

The headquarters of Geely International Corporation is in Hangzhou, the capital city of Zhejiang Province.

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Task 2: Translate the following into English.

4. “沃尔沃”，瑞典著名汽车品牌，其品牌汽车是目前世界上最安全的。

Volvo, the famous automobile brand, is the safest vehicle in the world now.

5. 2002 年，奥迪公司汽车销量达到 74.2万辆，全球雇员达到 51,000多人。

In 2002, Audi employed more than 51,000 workers worldwide.

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Section IV Comprehensive Task

(II) Presentation(I) Applied Writing

Section IV Comprehensive Practice

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(I) Applied Writing

NoticeNotice People write notices to tell what is about to happen or what has happened. A notice usually consists of at least three elements: ⊙ Activity-- what is about to happen or has happened ⊙ Time-- day of the week, date and exact time ⊙ Place

Sample 2Sample 1

(I) Applied Writing

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Notice All teachers and students are requested to meet in the playground on Saturday, August 18,at 8:00 a. m. to attend the opening ceremony of the 27th sports meeting of our college. Institute office

(I) Applied Writing

sample 1

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Basketball Matchon field No.2

Economics Dept. vs. Automobile Dept. Friday, Oct.15

4:00p.m.

All Are Welcome!

(I) Applied Writing

sample 2

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Task: The Automobile Technology Department will hold a car logo design competition at 2:30 on Monday, October 10 at Scarborough. Write a notice following the above samples.

(I) Applied Writing

Task

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(I) Applied Writing

Task

Notice A car logo design competition will be held at 2:30p.m. on Monday, October 10th at Scarborough by the Automobile Technology Department. All the teachers and students are welcome to participate in it! The Automobile Technology Department

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(I) Applied Writing

Task

A car logo design competition at Scarborough

by The Automobile Technology Department

Monday, October 10th 2:30p.m.

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(II) PresentationTask1: Search the library or the internet for the information of Logos of Automakers. Choose one or two topics you are interested in, and try to give a report.

Task 2: Design a car logo of your own. Show it to your classmates and give a presentation about your concept of the design.

Students can choose one of the two tasks, work in groups, and prepare for an in-class presentation

(II) Presentation

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Vocabulary

logo ['lɔgəu] n.图形，商标

automaker ['ɔ:təu 'meikə] n. 汽车制造者

vehicle ['vi:ikl] n.交通工具 , 车辆

origin ['ɔridʒin] n. 起源 , 出身 ,开端

emblem ['embləm] n. 象徵 ,徽章

identify [ai'dentifai] v.识别 ,认明 ,鉴定

symbolize ['simbəlaiz] v. 象征

combination [.kɔmbi'neiʃən] n.结合 ,联合

independent [indi'pendənt] adj.独立的 , 自主的respectively [ri'spektivli] adv.各自地 ,分别地

fortune ['fɔ:tʃən] n.财产 ,命运 ,运气

overlapping ['əuvə'læpiŋ] adj.相互重叠的

represent [.ri:pri'zent] vt. 表现 , 表示 ,描绘 ,代表harmonious [hɑ:'məunjəs] adj. 和睦的 , 和谐的serial ['siəriəl] n. & adj.序列 , 串列连续的

trademark['treidmɑ:k] n. 商标

New Words

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Vocabulary

indicate ['indikeit] v. 指明 , 表明

symbol ['simbəl] n. 符号 , 标志

venture ['ventʃə] n. 冒险 ,风险

enterprise ['entəpraiz] n. 企业 , 事业

abbreviation [ə.bri:vi'eiʃən] n. 缩写

manufacture [.mænju'fæktʃə] v. 制造 ,加工maintain [men'tein] v. 维持 , 维修 , 保养 ,坚持cooperation [kəu.ɔpə'reiʃən] n. 合作 ,协作

dealer ['di:lə] n. 商人

sedan [si'dæn] n.( 美 ) 轿车

lose oneself in 专心致志于

due to因为 , 由于

derive from 得到 (获得 )

be engaged in忙于 (致力于 )

be composed of 由…组成

steering wheel舵轮 ( 转向盘 ,驾驶盘 ,驾驶轮 ,操向轮 )

New Words

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Vocabulary

be unfamiliar with 不熟悉，不懂

Ford（美）福特Aston-Martin（美）阿斯顿 ·马丁Lotus（英）莲花Renault（法）雷诺Dodge（美）道奇Land Rover（英）陆虎

Volkswagen（德）大众

Ferrari（意）法拉利

Chevrolet（美）雪弗兰

Mercedez-Benz（德）梅赛德斯奔驰

Peugeot（法）标志

Mazda（日）马自达

Mitsubishi [mi'tsubiʃi]( 日 ) 三菱商事

Cadillacs（美）凯迪拉克

New Words

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Vocabulary

Audi（德）奥迪

Rolls-Royce( 英 )劳斯莱斯

GM（美）通用公司

Citroen（法）雪铁龙

New Words

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