Zenith Report 2010 2011 bottled water

zenithinternational specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION

2012 Global Bottled Water

Congress and market trends

Richard Hall

Chairman

Kerry Stagg

Market Intelligence Manager

Webinar

Tuesday 17 July 2012

zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012

2012 Global Bottled Water Congress

2

Richard Hall

Chairman, Zenith International


Event outline

3

9th Global Bottled Water Congress

8-10 October 2012, Barcelona

In association with FoodBev Media

150 -200 delegates each year from top global and regional producers

Sponsored by leading industry suppliers Bericap, Closure Systems

International, NSF, SmartSeal

Full programme and online booking at www.zenithinternational.com/events

Discounted rates available until 5 September 2012

zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012 4

Previous Congresses


2012 programme

5

Vichy Catalan plant tour

Conference: Natural value

Gala Dinner

Water innovation Awards

Entries by 24 August, full details at

www.foodbevawards.com


Natural value

6

Regional market perspectives

Global market outlook

New materials for packaging

Growth insights from emerging markets

Meeting consumer priorities

Product innovation: the key to future growth

Bottled water alternatives

Flavoured and functional waters


Conference speakers

7

Global market leaders

Nestl

Regional and other leaders

Ajegroup

Hassia

Vichy Catalan

Innovators

82Go

Other key influencers

Arisaig

Digital Foodie

First Beverage Group

Danone

Devin

Tibet 5100

Wayfield Refriango

CSI

Avantium

EFBW

FoodBev Media

Coca-Cola

Fonti di Vinadio

Unicer

SmartSeal

Braskem

Emnos

Ketchum



Global bottled water

Latest trends and analysis

Kerry Stagg

Market Intelligence Manager, Zenith International


192.8 206.9

217.5 228

242.8 261.8

0

50

100

150

200

250

300

2006 2007 2008 2009 2010 2011

Global bottled water volume 2006-11

90 countries

000 million litres


51.6% 36.0%

12.4%

Global bottled water types 2006-11

193 billion litres 262 billion litres

90 countries

2006 2011

50.9%

33.0%

16.1% Still to 10 litres

Still bulk over 10 litres

Sparkling


0

5

10

15

20

25

30

35

40

45

2010

2011

+17.8%

+5.1% +23.9%

+2.3%

Top 10 bottled water countries 2010-11

90 countries

000 million litres

+3.2%

+11.6%

+1.9% +3.3%

+15.8% +2.4%


Global trends 2011/12 Global volume of bottled water has surpassed

carbonates and it is a volume driven category. Prices

remain low and private label is a growing threat in

developed markets.

Global market is still fragmented with big four international players commanding only one third of

volume. There are some big regional players

emerging, notably Wahaha and Suntory in Asia

Pacific, SAB Miller in Africa.

Environmental concerns are in the background for now, whilst affordability remains the key driver of

purchase.

Development of environmentally-friendly packaging will have a significant influence on the future of the

industry.

Core messages of health and hydration are still relevant, but challenged by innovation in other

healthy soft drinks.


18.4%

32.8%

13.5%

16.1%

9.0%

6.4% 3.9%

Global bottled water regions 2006-11

193 billion litres 262 billion litres

90 countries

2006 2011

24.6%

23.3%

16.8%

16.8%

8.2%

7.3% 2.9%

West Europe

Asia Pacific

North America

Central & LatinAmericaMiddle East

East Europe

Africa


Region trends 2007-11

North America West Europe

East Europe

Latin America

Asia Pacific

Africa Middle East

-2

0

2

4

6

8

10

12

14

16

18

0 20 40 60 80 100 120

Bubble size shows 2011 volume

An

nu

al vo

lum

e g

row

th 2

00

7-1

1

Litres per person in 2011


West Europe bottled water volume 2006-11

47.5 47.4 47.4 47.3 47.3 48.1

10

20

30

40

50

60

2006 2007 2008 2009 2010 2011

+ 3.4% -0.1% -0.1% -0.1% -0.1% + 1.8%

000 million litres


West Europe countries by volume, 2011

Total 48 billion litres

Germany 28.2%

Italy 23.8% France 16.4%

Spain 12.9%

UK 4.4%

Greece 3.5%

Portugal 2.3%

Switzerland 1.9%

Others 6.6%

2011


Spain bottled water volume, 2006-11

6.2 6.3 6.4

6.2 6.1 6.2

2.0

3.0

4.0

5.0

6.0

7.0

2006 2007 2008 2009 2010 2011

+ 6.7% + 1.3% + 1.1%

- 2.1% - 2.4%

+ 1.7%

000 million litres


57.5%

34.8%

4.9% 2.9%

Still to 2 litresStill 2-10 litresSparklingStill over 10 litres

Spain bottled water segments 2011

Total 6 billion litres


0

50

100

150

200

250

300

350

400

450

500

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Global bottled water forecast 2011-21

90 countries

billion litres


Summary and future evolution

The developing regions of Asia Pacific, Africa and Middle East will continue to drive growth due to

increasing urbanisation and economic stability.

Growing awareness of water safety and lack of mains water a key driver for growth in these

markets.

The bulk water segment expected to grow at the fastest pace over the next 5 years.

Small pack sizes of still bottled water continue to benefit from health consciousness and on-the-go

convenience.

Innovation in packaging key to ensure the category retains momentum.

Further industry consolidation is expected as the larger companies acquire small/niche players to

increase capacity and product portfolio and gain a

foothold in the less developed regions.


Events reminder

7 Nov 2012 UK Bottled Water Industry Conference London

Dec 2012 Beverages Middle East Congress Dubai

Spring 2013 InnoBev Global Beverages Congress tbc

Spring 2013 UK Soft Drinks Industry Conference London

June 2013 Global Dairy Congress Switzerland

including Emmi plant tour

Autumn 2013 Global Bottled Water Congress USA

in collaboration with IBWA

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Other services CONSULTING

Market intelligence

Business strategy

Mergers & Acquisitions

Factories and production

New product development

Water, energy, environment

REPORTS AND DATA

Market research reports

Market research databases

Sales data pooling

22



For more information about the Global Bottled Water Congress, please

contact:

Nick Crossland

Events Director

[email protected]

t +44 1225 327941

Or visit www.zenithinternational.com/events

For more information about this presentation, please contact:

Kerry Stagg

Market Intelligence Manager

[email protected]

t +44 (0)1225 327925

Zenith Report 2010 2011 bottled water

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