zenithinternational specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION
2012 Global Bottled Water
Congress and market trends
Richard Hall
Chairman
Kerry Stagg
Market Intelligence Manager
Webinar
Tuesday 17 July 2012
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
2012 Global Bottled Water Congress
2
Richard Hall
Chairman, Zenith International
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Event outline
3
9th Global Bottled Water Congress
8-10 October 2012, Barcelona
In association with FoodBev Media
150 -200 delegates each year from top global and regional producers
Sponsored by leading industry suppliers Bericap, Closure Systems
International, NSF, SmartSeal
Full programme and online booking at www.zenithinternational.com/events
Discounted rates available until 5 September 2012
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012 4
Previous Congresses
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
2012 programme
5
Vichy Catalan plant tour
Conference: Natural value
Gala Dinner
Water innovation Awards
Entries by 24 August, full details at
www.foodbevawards.com
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Natural value
6
Regional market perspectives
Global market outlook
New materials for packaging
Growth insights from emerging markets
Meeting consumer priorities
Product innovation: the key to future growth
Bottled water alternatives
Flavoured and functional waters
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Conference speakers
7
Global market leaders
Nestl
Regional and other leaders
Ajegroup
Hassia
Vichy Catalan
Innovators
82Go
Other key influencers
Arisaig
Digital Foodie
First Beverage Group
Danone
Devin
Tibet 5100
Wayfield Refriango
CSI
Avantium
EFBW
FoodBev Media
Coca-Cola
Fonti di Vinadio
Unicer
SmartSeal
Braskem
Emnos
Ketchum
zenithinternational specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION
Global bottled water
Latest trends and analysis
Kerry Stagg
Market Intelligence Manager, Zenith International
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
192.8 206.9
217.5 228
242.8 261.8
0
50
100
150
200
250
300
2006 2007 2008 2009 2010 2011
Global bottled water volume 2006-11
90 countries
000 million litres
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
51.6% 36.0%
12.4%
Global bottled water types 2006-11
193 billion litres 262 billion litres
90 countries
2006 2011
50.9%
33.0%
16.1% Still to 10 litres
Still bulk over 10 litres
Sparkling
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
0
5
10
15
20
25
30
35
40
45
2010
2011
+17.8%
+5.1% +23.9%
+2.3%
Top 10 bottled water countries 2010-11
90 countries
000 million litres
+3.2%
+11.6%
+1.9% +3.3%
+15.8% +2.4%
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Global trends 2011/12 Global volume of bottled water has surpassed
carbonates and it is a volume driven category. Prices
remain low and private label is a growing threat in
developed markets.
Global market is still fragmented with big four international players commanding only one third of
volume. There are some big regional players
emerging, notably Wahaha and Suntory in Asia
Pacific, SAB Miller in Africa.
Environmental concerns are in the background for now, whilst affordability remains the key driver of
purchase.
Development of environmentally-friendly packaging will have a significant influence on the future of the
industry.
Core messages of health and hydration are still relevant, but challenged by innovation in other
healthy soft drinks.
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
18.4%
32.8%
13.5%
16.1%
9.0%
6.4% 3.9%
Global bottled water regions 2006-11
193 billion litres 262 billion litres
90 countries
2006 2011
24.6%
23.3%
16.8%
16.8%
8.2%
7.3% 2.9%
West Europe
Asia Pacific
North America
Central & LatinAmericaMiddle East
East Europe
Africa
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Region trends 2007-11
North America West Europe
East Europe
Latin America
Asia Pacific
Africa Middle East
-2
0
2
4
6
8
10
12
14
16
18
0 20 40 60 80 100 120
Bubble size shows 2011 volume
An
nu
al vo
lum
e g
row
th 2
00
7-1
1
Litres per person in 2011
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
West Europe bottled water volume 2006-11
47.5 47.4 47.4 47.3 47.3 48.1
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
+ 3.4% -0.1% -0.1% -0.1% -0.1% + 1.8%
000 million litres
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
West Europe countries by volume, 2011
Total 48 billion litres
Germany 28.2%
Italy 23.8% France 16.4%
Spain 12.9%
UK 4.4%
Greece 3.5%
Portugal 2.3%
Switzerland 1.9%
Others 6.6%
2011
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Spain bottled water volume, 2006-11
6.2 6.3 6.4
6.2 6.1 6.2
2.0
3.0
4.0
5.0
6.0
7.0
2006 2007 2008 2009 2010 2011
+ 6.7% + 1.3% + 1.1%
- 2.1% - 2.4%
+ 1.7%
000 million litres
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
57.5%
34.8%
4.9% 2.9%
Still to 2 litresStill 2-10 litresSparklingStill over 10 litres
Spain bottled water segments 2011
Total 6 billion litres
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
0
50
100
150
200
250
300
350
400
450
500
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Global bottled water forecast 2011-21
90 countries
billion litres
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Summary and future evolution
The developing regions of Asia Pacific, Africa and Middle East will continue to drive growth due to
increasing urbanisation and economic stability.
Growing awareness of water safety and lack of mains water a key driver for growth in these
markets.
The bulk water segment expected to grow at the fastest pace over the next 5 years.
Small pack sizes of still bottled water continue to benefit from health consciousness and on-the-go
convenience.
Innovation in packaging key to ensure the category retains momentum.
Further industry consolidation is expected as the larger companies acquire small/niche players to
increase capacity and product portfolio and gain a
foothold in the less developed regions.
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Events reminder
7 Nov 2012 UK Bottled Water Industry Conference London
Dec 2012 Beverages Middle East Congress Dubai
Spring 2013 InnoBev Global Beverages Congress tbc
Spring 2013 UK Soft Drinks Industry Conference London
June 2013 Global Dairy Congress Switzerland
including Emmi plant tour
Autumn 2013 Global Bottled Water Congress USA
in collaboration with IBWA
21
zenithinternational specialist consultants to the food and drink industries worldwide Zenith International Ltd 2012
Other services CONSULTING
Market intelligence
Business strategy
Mergers & Acquisitions
Factories and production
New product development
Water, energy, environment
REPORTS AND DATA
Market research reports
Market research databases
Sales data pooling
22
zenithinternational specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION
For more information about the Global Bottled Water Congress, please
contact:
Nick Crossland
Events Director
t +44 1225 327941
Or visit www.zenithinternational.com/events
For more information about this presentation, please contact:
Kerry Stagg
Market Intelligence Manager
t +44 (0)1225 327925
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