Mineral Water

Presented by: Akihiro, Asami, Shiori.I and Shiori.K

Water has become very popular within the last few

years.

BUT WHY????

Great 9 reasons!!!1. Helps to loose weight.2. Helps to prevent heart problem.3. Helps to prevent from dehydrating.4. Stops getting a headache.5. Makes the skin look beautiful!!!6. Helps digestion.7. Helps to get rid to all the toxins and

waste.8. Reduce the risk of getting a cancer.9. Get a good result in sports.

Key Product Water from the Volcanic!!

Something special: Volcanicity A rare combination of

oligominerals→THE ONLY ONE with the volcanic spark!!

Eco-friendlyThe bottle is made from plant material!! (5 ～30% )

Very light & Squash-able

TasteWater from 6 different places, all purified by the processes of bottling.

WHY BUY??Good Promotion!!

Volvic:1 liter for 10 liters14 days challenge

ILOHAS ：Very unique bottleCatchy commercial

Mineral water market transition in Japan(million KL)

Reference: The Mineral Water Association of Japan

Mineral Water Brand Share

Reference: Fuji Global Network

ILOHAS

４ P Analysis~Product, Price, Place, Promotion~

PRODUCT

Domestic Water Brand

ILOHAS (Coca Cola Japan)

Suntory Mineral Water (Suntory)

WILKINSON (Asahi)

Overseas Water Brand

United States

Germany

France

Crystal Geyser

Gerolsteiner

Vittel Mineral Water

Contrex

Volvic

7 Eleven

Private Brands

Joint-stock product (collaboration)Family Mart + Clean Aqua Beverage

霧島の天然水 (Mineral Water of Kirishima)

Ministop + TOPVALUTopvalu Mineral Water

PRICE

いろはす

Wilk

inso

n

サントリー天然水

富士山のバナジウム天然水

セブンイレブン天然水

セブンイレブン炭酸水

セブンイレブンアルカリ天然水

Topv

alu

ミネラルウォーター

霧島の天然水0

40

80

120

160

Price of Domestic Water Brand

Price (yen)

\136\88

Gerol-steiner

Suntory Vittel

Volvic Contrex Crystal Geyser

0

20

40

60

80

100

120

140

160

180

Prices of Oversea Water Brands

Price (yen)

\158

\105

Domestic Water

Overseas Product

Average price: 103.9yen

Average price: 126.0yen

Range: 88yen ～136yen

Range:105yen ～158yen

Higher Prices in Oversea Water

Many varieties in convenient

stores

PLACE

Ikebukuro, Toshima-

ku

Nerima-ku

Setagaya-ku

Susashino-shi

Higashikoganei-shi

0

1

2

3

4

5

6

7

8

9

10

Water Brands Selling in Convenient Stores

Brands of water sell...

Convenient Stores

PROMOTION

Environmentally FriendlyILOHAS (Coca-Cola Japan)

Health CareVolvic (DANONE Water)

WATER

Environmental CSRHealth Care Support

Promotion

Water + Positive Image

Low price and high quality

Brand, Quality, CSR

High Value, Narrowed target

•CS UP

CRS

•CE UP

Publicity

•Unique Product

Narrowed

target

ConclusionWater bottle with CSR

Good for everybody!

THANK YOU FOR

LISTENING