ZARA RETAILAmanIndranilPriyabratShreelekha

Spanishclothing and accessories retailer based inArteixo,Galicia.It is theflagshipchain storeof theInditexgroup.Deals in men's clothing and women's clothing, each of these subdivided in Lower Garment, Upper Garment, Shoes, Cosmetics and Complements, as well as children's clothing (Zara Kids).

ZARA BUSINESS MODEL5 keys of zara business model

Customer: Main driving force behind the brand.Store: Meeting point between the customer and the zara fashion offer.Design and Production: Inspiration comes from the street, people, art, music but above all the customers in the store.Logistics: Highly frequent and constant distribution permitting the fashion to be constantly renewed.Teams: Teams with vast sales knowledge geared to toward the customer.

PROCESS FLOW MAP

TYPES OF WASTES IDENTIFIEDIncorrect planograms.Wrong pricing.Trial room storage and push.Left over seasonal stock.

CURRENT STORE EXPERIENCEConfusing promotion.Excessive clutter.Ineffective signage.Poor service.Long lines.Product proliferation.