ZARA Powerpoint
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Transcript of ZARA Powerpoint
•
• THE ZARA MISSION STATEMENT/ ENVIRONMENTAL POLICY STATES,
“THROUGH ZARA’S BUSINESS MODEL, WE AIM TO CONTRIBUTE TO THE
SUSTAINABLE DEVELOPMENT OF SOCIETY AND THAT OF THE
ENVIRONMENT WHICH WE INTERACT. THE COMPANY’S COMMITMENT TO
THE ENVIRONMENT IS INCLUDED IN INDITEX GROUP’S CORPORATE
RESPONSIBILITY STATEMENT, PUBLISHED ON OUR WEBSITE:
WWW.INDITEX.COM.”
• THE ZARA COMPANIES VISION ON THE WEBSITE STATES, “ZARA IS COMMITTED TO
SATISFY THE DESIRES OF OUR CUSTOMERS. AS A RESULT WE PLEDGE TO
CONTINUOUSLY INNOVATE OUR BUSINESS TO IMPROVE YOUR EXPERIENCE. WE
PROMISE TO PROVIDE NEW DESIGNS MADE FROM QUALITY MATERIALS THAT ARE
AFFORDABLE.”
• FOUNDED BY AMANICO ORTEGA AND ROSALIA MERS
• BASED IN ARTEIXO, SPAIN
• ORTEGA OPENED THE VERY FIRST ZARA STORE IN THE YEAR OF 1975. THE STORE WAS
LOCATED IN DOWNTOWN GALICIA, SPAIN
• FIRST NAME OF THE STORE WAS ZORBA, NAMED AFTER THE FILM ZORBA THE GREEK
• ORTEGA REARRANGING THE MOLDED SIGNS, HE CAME TO THE RESULT OF ZARA.
INDITEX SA
• ZARA'S PARENT COMPANY
• MULTINATIONAL SPANISH RETAIL ORGANIZATION
• FOCUSES ON PRODUCTION, TEXTILE DESIGN, AND THE DISTRIBUTION
• OWNED BY AMANICO ORTEGA
• ZARA IS THE TOP BRAND ABOVE THE OTHER INDITEX BRANDS SUCH AS LEFTIES, BENSHKA, OYSHO, ZARA, PULL AND BEAR, MASSIN, TEMPE, UTERQUE, AND
STRADIVARIUS
• ZARA HAS A VERTICAL INTEGRATION TO ACHIEVING A FAST TURNAROUND TIME.
• USES FRANCHISING AND JOINT VENTURES FOR RAPID EXPANSION
• ALSO USES THE STORE AS THE MAIN TOOL FOR PROMOTION WITH VERY LITTLE
SPENDING ON ADVERTISING
• THE BRANDING STRATEGY ZARA USES IS SIMPLY OFFERING UNLIMITED FASHION AT A
LOW COSTS
• INTRODUCES NEW PRODUCTS IN THE MARKET ON A DAILY BASIS OR AS SOON AS A
NEW TREND DROPS
• 17 VISITS PER CUSTOMER ALL IN ONLY ONE YEAR TO ANY OF ZARA’S 2,000 STORES
AROUND THE GLOBE
• ZARA ONLY SPENDS 0.28% ON THEIR ADVERTISING
• THE HEADQUARTERS OF ZARA IS STILL LOCATED IN ARTEIXO, SPAIN
• PABLO ISLA IS CHAIRMAN AND CEO
• IGNACIO FERNANDEZ WHO IS CFO
• ANNUAL SALES AND REVENUE IS 83.26 MILLION
• COSTS OF GOODS SOLD ARE ESTIMATED TO BE 76.15 MILLION
• GROSS INCOME IS ESTIMATED AS 7.11 MILLION
• ZARA IS AN ENVIRONMENTAL-FRIENDLY COMPANY
• MOSTLY TARGETED TO WOMEN WAY MORE THAN MEN
• IN MOST ZARA STORES, AT LEAST 2 FLOORS LOCATED IN THE STORES ARE
DEDICATED TO WOMEN
• MARKET GENERALLY FOCUSES ON CONSUMERS THE AGES OF 15 - 45
• YOUNG FAMILIES, STUDENTS, AND YOUNG PROFESSIONALS
• THE PSYCHOGRAPHICS IS MORE GEARED TO THE YOUNG TRENDY CUSTOMER WHO’SALWAYS ON THE MOVE AND IS CONSTANTLY ON THE LOOKOUT FOR NEW FRESH
TRENDY FASHIONS.
• SALES MERCHANDISE SUCH AS MEN’S, WOMEN’S, AND KID'S CLOTHING
• LOWER/UPPER GARMENTS, COSMETICS, SHOES, AND COMPLEMENTS
• ZARA ONLY CARIES ITS OWN BRAND
• ZARA MAINLY CONTROLS THE STEPS OF THE SUPPLY-CHAIN, MANUFACTURING, DESIGNING,
AND DISTRIBUTING OF ITS PRODUCTS.
• ABSOLUTELY NO PRIVATE LABELS.
• OUTERWEAR RANGES BETWEEN $279.00 - $49.00
• DRESSES RANGE FROM $169.00 - $25.00
• TOPS ARE PRICED AT $69.90 – $22.90
• JEANS AND TROUSERS ARE PRICED AT $69.90 - $25.99
• SKIRTS ARE PRICED AT $99.90 – $29.90
• T-SHIRTS ARE PRICED AT $49.90 - $15.90
• MATERNITY WEAR IS PRICED AT $119.90 - $25.99
• SHOES AND BAGS ARE PRICED AT $269.00 - $49.90 FOR SHOES AND $179.00 - $25.90 FOR
BAGS
• ACCESSORIES ARE PRICED AT $169.00 - $15.90
Women
• COATS ARE PRICED AT $169.00 - $39.90
• DRESSES ARE $99.90 - $19.90
• TOPS ARE PRICED AT $39.90 - $22.90
• JEANS ARE PRICED AT $54.00 - $25.90
• SKIRTS ARE OFFERED AT $129.00 - $15.90
• T-SHIRTS ARE PRICED AT $29.90 - $7.90
• SHOES AND BAGS ARE OFFERED AT $119.00 - $25.90 FOR SHOES AND $119.00 -$22.90 FOR BAGS
TRF(Trafaluc)
• OUTERWEAR WHICH IS PRICED AT $499.00 – 119.00
• JACKETS WHICH ARE PRICED AT $149.00 - $29.90
• BLAZERS ARE PRICED AT $199.00 - $79.90
• SUITS HAVE A PRICE RANGE OF $199.00 - $119.00
• TROUSERS AND JEANS ARE OFFERED AT ZARA FOR THE PRICES OF $79.90 - $35.90
• SHIRTS ARE PRICED AT $59.99 - $29.90
• T-SHIRTS AND POLO’S ARE $29.90 - $7.90
• MEN’S SHOES AND BAGS ARE PRICED AT $189.00 - $79.90
MEN
• BOYS & GIRLS AGES 4-14 OUTERWEAR WITH THE PRICES OF $75.90 - $29.90
• THE SHIRTS FOR LITTLE GUYS AND GALS ARE PRICED AT $29.90 - $12.99
• MOST OF ZARA KIDS CLOTHING AND APPAREL IS PRICED THE SAME.
• BABY GIRL
• BABY BOY
• MINI (FOR BOY OR GIRL)
• LITTLE PRICES GIRL & BOY
• SPORTY
• READY TO PARTY
ZARA KIDS
• FREE SHIPPING OVER $50
• FREE RETURNS
• ZARA ALSO HAS THE ANNUAL SALES
• ZARA JUST HAD A BLACK FRIDAY/ THANKSGIVING SALE NAMED ZARAFRIDAY27
• GIFT CARDS
• E- GIFT CARDS
• ZARA ADVERTISES ITS PRODUCTS THROUGH ITS PARENT COMPANY INDITEX
• OTHER COMPANIES SPEND A 3.5 PERCENTAGE ON ADS, ZARA SPENDS 0.3 PERCENT
• SOCIAL MEDIA
• MAGAZINES
• BILLBOARDS
• EMAILS
• WEBSITE
CHEAP ADS
• HTTP://WWW.ZARA.COM/US/
• VERY EASY TO FUNCTION
• REALLY FOCUSES ON THE
MERCHANDISE
• HELPS WITH ANY PROBLEM
• BREAKS DOWN THE DIFFERENT COLLECTIONS
ZARA OFFERS DOWN IN ORDER FROM
WOMEN’S TO MEN’S
• AFTER CLICKING ON THE CHOICE OF
GENDER/SIZE, EVERYTHING ZARA OFFERS
FOR THAT GENDER IS LAID OUT IN AN EASY
FORMAT FROM OUTERWEAR TO ACCESSORIES
• EDITORIALS ON AN AUTOMATIC SLIDE SHOW
SHOWING YOU ALL OF THE LOOKS AND
INSPIRATION BEHIND THIS SEASON AND LAST
SEASON’S COLLECTIONS
• ZARA OFFERS A CUSTOMER SERVICE NUMBER TO BOTH THE ONLINE STORES AND THE BRICK
AND MORTARS
• NUMBERS ARE PLACED UNDER THE CONTACT LINK ON THE ZARA WEBSITE
• YOU CAN GO ABOUT CONTACTING ZARA INTANGIBLY BY TELEPHONE WHICH IS AVAILABLE
MONDAY – FRIDAY FROM THE HOURS OF 8:30 AM THROUGH 7:30 PM.
• ON SATURDAYS, YOU ARE ABLE TO CALL THROUGH 10:00AM THROUGH 4:00PM, THIS IS ONLY
FOR THE ONLINE STORES
• PHYSICAL STORES, YOU CAN CALL MONDAY – FRIDAY FROM 10:00 AM THOUGH 7:30 PM AND
ON SATURDAY’S THEY ARE ALSO AVAILABLE FROM 10:00 AM THROUGH 4:00 PM.
• TANGIBLE HELP IS PROVIDED IN EVERY STORE FROM THE ZARA SALES MANAGER OR
ASSOCIATE.
•
•
• EACH CATER TO THE SAME TYPE OF CUSTOMER WHICH IS TRENDY AND
URBAN.
• EACH OF THESE RETAILERS OFFER GOOD FAST FASHIONS AT LOWER THAN
DESIGNER PRICES OFFERED MAINLY TO THE MIDDLE CLASS.
• COUNTERFEIT GOODS – EFFECT THE
SALES OF THE PRODUCT AND THE
QUALITY. IT ENSURES THAT THE
CUSTOMER WILL MORE THAN LIKELY BE
DISSATISFIED.
• NO ADVERTISING – ZARA’S POLICY
OFFERS VERY LITTLE ADVERTISING TO
KEEP EXPENSES AT AN ALL-TIME LOW.
• EXPANSION – ZARA HAS PLANNED TO
EXPAND AND REACH CONSUMERS IN EGYPT
AND KOREA.
• GROWING – ZARA HAS GROWN ITS ONLINE
SALES MORE THAN $14 BILLION. ALSO, ZARA HAS GROWN ITS RETAIL MARKET IN
INDIA, CHINA, AND MALAYSIA.
• STRONG – ZARA HAS A STRONG PRODUCT
DIVERSITY BEING THAT IT IS PART OF THE
INDETIX GROUP THAT GIVES ZARA THE
OPPORTUNITY TO GET INVOLVED WITH THE
FOREIGN MARKETS.
• ZARA ALSO HAS ITS OWN CENTRALIZED WARE HOUSES WHICH ARE LOCATED
IN ASIA, AFRICA, AND EUROPE THAT MAKES DISTRIBUTION VERY QUICK AND
EASY. THIS IS HOW ZARA IS ALWAYS THE FIRST TO HAVE THE NEWEST TREND
IN THEIR STORES WORLDWIDE.
WHAT IS THE PERCENTAGE ZARA SPENDS ON ADVERTISEMENTS?
( 0.3 PERCENT )
WHO ARE ZARA’S MAIN COMPETITORS?
(H&M & MANGO)
WHAT IS THE AGE RANGE OF THE ZARA CUSTOMER?
(15-45)
WHO IS ZARA’S PARENT COMPANY?
(INDITEX)
• HTTP://WWW.INDITEX.COM/EN/BRANDS/ZARA
• HTTP://WWW.ZARA.COM/US/EN/COMPANY-C11112.HTML
• HTTPS://EN.WIKIPEDIA.ORG/WIKI/AMANCIO_ORTEGA_GAONA
• HTTP://WWW.INDITEX.COM/HOME/US;JSESSIONID=N7L8IDPNYG4BWQB0RH3XQRL?P_AUTH=ZZEFM3EU&P_P_AUTH=MNMFFFY3&P_P_ID=49&P_P_LIFECYCLE=1&P_P_STATE=NORMAL&P_P_MODE=VIEW&P_P_COL_POS=1&P_P_COL_COUNT=6&_49_STRUTS_ACTION=%2FMY_SITES%2FVIEW&_49_GROUPID=10279&_49_PRIVATELAYOUT=FALSE
• HTTPS://EN.WIKIPEDIA.ORG/WIKI/INDITEX
• HTTP://WWW.RESEARCHOMATIC.COM/ZARAS-4329.HTML
• HTTP://FINANCE.MAPSOFWORLD.COM/BRAND/VALUE/ZARA.HTML
• HTTP://WWW.MARKETWATCH.COM/INVESTING/STOCK/ZARA/FINANCIALS
• HTTPS://EN.WIKIPEDIA.ORG/WIKI/ZARA_(RETAILER)
• HTTP://ZARAFASHION2013.WIX.COM/ZARA#!COMPETITOR-ANALYSIS/C14M9
• HTTP://WWW.ACADEMIA.EDU/5492552/THE_STRATEGIC_MANAGEMENT_ANALYSIS_OF_ZARA_RELATIVE_TO_THE_CASE_IN_DEVELOPING_COUNTRIES_
• HTTPS://EDITED.COM/BLOG/WP-CONTENT/UPLOADS/2014/04/EDITD-ZARA-HM-SEGMENTATION-ANALYSIS1.JPG