By: Emily Wiesman

Background

What makes Zara different?Unique, innovative business plan.Focus on product, NOT marketing.

Campaign

• Focus: Holiday Sales Drive– Attractive

storefronts– Charitable

donations incentives

– Holiday gift guide– Easy online

purchasing

Target Audience

• Larger cities • Trendsetters• Younger Families

(25-45)– Men, women, and

children

Tactics/Budget

• 0.3% of profit compared to 3% like most retailers

• Google Adwords– Keywords:

• Fashion• Trends• Holiday Shopping• Style• Fast Fashion

The Zara Difference

Technology

Why this works