Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International...
Transcript of Zara - Is need quarter in La coruna Spain - Growing textile and apparel industry - International...
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Zara- Is need quarter in La coruna Spain- Growing textile and apparel industry- International center for the fashion business
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In the apparel industry, as in many other industries, globalization has brought changes that opened up new strategic options for players in the market.
- For example Zara reject spring and autumn clothing collections in favor of “live collections”
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Competition
- Competitors focus on Spring/autumn collection such as fashion week of Armani , Barburry.
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Culture
Some product designs to physical , cultural , or climate differences.- Smaller size in Japan.
- Special women’s clothings in Arab countries
- Differences seasonal weights in South America
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Customer expectations.Zara’s focus : - Reasonable quality
- Changing product lines
- Dynamic fashion ‘ icons ’
- Relatively high fashion image
Manager must coordinate the efforts of sale people who double as wired grass roots market researchers responsible for punching in trends, customer comments, and orders.
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Economic Ambience
Zara compensates for higher costs by minimizing advertising, cutting inventory expenses, and adjusting to fashion trends quickly.
By planning
- Selling season- Testing the market - Placing smaller initial orders- Reordering more frequently- Retailers can avoid forecast errors and inventory risks
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Summary
- Zara’s success stems from a number of competencies that span design, production, logistics, distribution, and retailing.- They must coordinate material flows from dozens of suppliers and transmit order to factories and delivery status to a thousand-plus storefronts.