Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink...
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Your Nifty Guide to Local Search, SEO, and PPC in 2018 Mike Ramsey President NiftyLaw
Transcript of Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink...
Your Nifty Guide to Local Search, SEO, and PPC in 2018
Mike RamseyPresidentNiftyLaw
Your 2018 nifty guide to
What ’s happening
in the world of
Local, SEO,
& PPC
@MikeRamsey
Remember
This?
Major Local Updates
July 22
2014
Sept 1
2016
Aug 22
2017
Aug 7
2015
3
Jun 26
2016
AD
Added
Organic
Ranking
Factors
Cut
listings
From
7 to 3
Ads Appear
in local
results
Proximity
Of Searcher
And Filtering
Of nearby Biz
Loosening
Of proximity
filters
4 Paid Ads
3 Local
Organic
Local Ad
3 Local
Organic?
Search for
”Personal Injury Lawyer”
With Location set to
“Boise, Idaho”
Search for
”Boise Personal
Injury Lawyer”
With Location set to
“Boise, Idaho”
Search for
”Personal Injury Lawyer”
With Location set to
“Meridian, Idaho”
3 Miles from Boise
Search for
”Boise
Personal Injury Lawyer”
With Location set to
“Meridian, Idaho”
It’s kindaPersonalized.
Website+Content
Links+Shares
Local Listings
Reviews+
Feedback
Pillars of Local Rankings
Website+Content
Links+Shares
Local Listings
Reviews+
Feedback
Pillars of Local Rankings
Engagement
Start With
Google My Business
Step One
Google.com/business
25%Of Top ranking Law Firms
have the location or key
term in their business title
FightingSpam can be the best way to
move up 1-3 spots on the map
bit.ly/urlbuilder
6%Of top ranking law firms are
using Google Posts.
via Joel Headley
New Q&A Feature is
Extremely visible
28%Of top ranking law firms
have Google Questions.
10%Only
were answered
Contact @GoogleSmallBiz
on twitter
Reach out on Facebook
Facebook.com/GoogleMyBusiness
bit.ly/mybizchat
For Google Chat/Phone
Make reviews
part of your
customer
experience.
Ste
p T
wo
On Google. That 64% more than in
2016
28 reviewsTop Ranking Firms averaged
7 Yelp Reviews
12 Avvo Reviews
14 Facebook
Reviews
83% Nifty Clients were “Too Busy” to
effectively gather reviews and
want help.
1Where do
you want
reviews
from your
customers?
Nifty study
Industry Specific
Yelp
2
3
4
78% Only want reviews
if they are 5 stars.
Nifty study @MikeRamsey
Having lower than 3 star rating is the deal breaker
in order.Get your website
Step Three
bit.ly/local-landing
Combine three small
local pages to one
2033 word page./Car-accident-lawyer/
/premise-liability/
/Motorcycle-accident-lawyer/
-into-
/personal-injury-lawyer/
Term: “location” Car Accident Lawyer
+10
Term: “Location” Personal Injury Lawyer
+6
Switching to Calendly Appointment Booking
Ste
p F
ou
rGet local or industry
LinksA lot of them. Like, loads.
2803 Average backlinks from Moz.
+37% from 2016
Nifty study @MikeRamsey
Backlink focus over a year+
Backlink focus over a year+
19 Calls/month- 2016
99 Calls/month- 2018
Identify
Local
AudienceCreate
Goals
& Rules
Audit
& Analyze
Develop
TacticsCreate
Calendar
Launch
+
Promote
Measure
&
Report
Refine
& Repeat
Local Content
Strategy
bit.ly/localawesome
bit.ly/LocalLinkBuilding
+ tons of link ideas +
Caps Matter
Ste
p F
ive
You gotta start
Paying for it.
50%+ clicks
To Paid Ads. WTF.
82% Of Search Results had local pack
Ads
Nifty study @MikeRamsey
96% Of Nifty PPC Clients have
confirmed local pack ads.
@MikeRamsey
@MikeRamsey
Social Ads
Social Ads
Social Ads
Step 1. Local Listings
-Create/Manage Google My Business
-Claim listings at bit.ly/niftylist
Step 2. Reviews-Use GetFiveStars.com
Step 3. Website-Expand content
-Study local landing page research Step 4. Links-Create better content
-bit.ly/LocalLinkBuilding
Steps to Local Success
-Make Reviews part of experience
Step 5. Start Paying-Set up Local Extensions.
-Test on mobile with mobilemoxi
Mike Ramsey
Follow Me on Twitter @MikeRamseyVisit NiftyLaw.com
