Online Reviews - The Human Backlink in SEO
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#IMSMN Reviews The Human Backlink @AaronWeiche
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Transcript of Online Reviews - The Human Backlink in SEO
#IMSMN
ReviewsThe Human Backlink
@AaronWeiche
#IMSMN@AaronWeiche
Links have long been SEO’s cash
#IMSMN@AaronWeiche
TRUSTED websites
Link
Ranking and visibility
Trusted WEBSITE & business
#IMSMN@AaronWeiche
via @MaryBowling at MOZcon
#IMSMN@AaronWeiche
via @MaryBowling at MOZcon
#IMSMN@AaronWeiche
Reviews rank and structure the human web
#IMSMN@AaronWeiche
TRUSTED people
Review
Visibility, information, confidence
Trusted BUSINESS & website
#IMSMN@AaronWeiche
Reviews tie offline and online information together
#IMSMN@AaronWeiche
Why Can Search Engines Trust Reviews?
User Profiles Social Web• Profile Data, G+• Search History• Devices• Google product use• Purchases• They know who we are
• Reviews, ratings, likes• Content, posts, tweets• Check-ins• Who we know• They know what we do
TRUST
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
Sentiment and context will become factors
#IMSMN@AaronWeiche
Review Sites Are Ranking/Rewarding Users
#IMSMN@AaronWeiche
Reviews have massive visibility
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
#IMSMN@AaronWeiche
Humans trust humans
#IMSMN@AaronWeiche
73% Of Consumers Form An Opinion By Reading 1–6 Reviews
#IMSMN@AaronWeiche
69% Of Consumers Believe That Reviews Older Than 3 Months Are No Longer Relevant
#IMSMN@AaronWeiche
Only 13% Of Consumers Will Consider Using A Business That Has A 1-Star Or 2-Star Rating
#IMSMN@AaronWeiche
via @MaryBowling at MOZcon
#IMSMN@AaronWeiche
Google Local Results
5 Reviews Get You Visible Stars
10 Reviews Give You A Bump In Rank
#IMSMN@AaronWeiche
Reviews improve with a strategy
#IMSMN@AaronWeiche
Ask every customer
#IMSMN@AaronWeiche
Paper Review RequestCreate your own
Hand out to every customer
https://www.whitespark.ca/review-handout-generator
#IMSMN@AaronWeiche
AutomateUse a platform
Email feedback requests or landing
pages
Gather testimonials, improve, encourage
online reviews
GetFiveStars.com
#IMSMN@AaronWeiche
Fix business problems
#IMSMN@AaronWeiche
Strong NPS = ReviewsOptimize for Quality Service, Not Reviews
Net Promoter Score Agency #1NPS 60
Agency #2NPS 90
Open Rates 38.9% 46.7%Review Site Visits 1x 3x
Reviews Left 1x 6xResearch from GetFiveStars & Mike Blumenthal
#IMSMN@AaronWeiche
Diverse Websites
#IMSMN@AaronWeiche
Reviews offer structured data, from the source to the rating to the sentiment
Reviews tie offline and online
Reviews influence customers
Make it happen, don’t wait
Takeaways
#IMSMN
Thank YouGetFiveStars.com
@AaronWeiche
