Backlink Analysis

To improve your rankings

These slides and more can be found at http://min.to/backlinkslides

Web Site Advantage

Tony McCreath

Software EngineerWeb Developer

SEOOnline Marketing

What are Backlinks?

nofollow = No PageRank

Link/Anchor text has value

PageRank/Authority has value

And Traffic

How do you find Backlinks?

WHAT DO I DO WITH THEM?

I got backlinks

Find Broken BackLinks

• Create a 301 Redirect to a relevant page• Contact the source to try and get it fixed

They throw away PageRank

Find Redirecting BackLinks

• Contact the source to try and get it fixed• Don’t use 302s, use 301s• Avoid multiple hops

They Leak PageRank

Connect with Fans

• Provide them with reasons to make more links

Who like to link to you

Discover Link BaitAnd repeat it

Find Lost BackLinksAnd get them back

WHAT ABOUT COMPETITORS?

Mwahahahaahhaha

Find Out Their TacticsAnd repeat the good ones

• Quality Relevant Websites & Directories• Where they Interact and How• Who interacts with them• What did they do that attracted links• What keywords/pages do they focus on • Where do they Advertise• Do they do dodgy stuff • Should you report them! (Mwahahahaahhaha)

Find Broken BackLinksAnd steal them

• Reach out and offer an alternative

I’VE BEEN HIT BY GOOGLE!Oooooops

Clean up your gameAnd remove the rubbish

• Talk to Sha (rmoov.com)• Is it a link penalty (Manual or Penguin)• Decide which links are hurting you– Low Trust/Authority/Quality– Some tools help you categorise

• Reach out to get them removed• Add domains or links to the disavow tool• If a manual penalty:– Document everything in details– Submit a reconsideration request

Features of a linkIs it good or bad

• Location (header, content, footer, sidebar)• Page specific or site wide• Authority/relevance of the domain• Commercial or Branded anchor text• Is the page on topic• How deep is the page (from the home page)• Is the page indexed, does it rank• Is it nofollowed• Are there many other links• Co citation, co occurrence!

Domain BuyingIs it worth it!

• Does it have quality relevant link• After buying, will the links disappear• Do the links look paid for• Has the domain been penalised• Will the domain get penalised

SWAT BackLink Checker

http://seo-website-designer.com/SWAT-BackLink-Checker

Thankyou

Tony McCreath

http://websiteadvantage.com.auhttp://min.to/backlinkslides

Web Site Advantage

Questions?tony@WebsiteAdvantage.com.au