Francisco Estrada  Director, Staffing & Development at Univision

LinkedIn Career Page:Creating a Unique Experience

  Sam Wener  Account Manager at LinkedIn

  Robert Trout  Strategic Product Consultant at LinkedIn

#intalent

What We’re Going To Cover

Why a Career Page?

Best practice on building your Career Page What We Do What You Do

How it fits with your wider LinkedIn strategy

Measure and optimize

#intalent

How Your LinkedIn Career Page Can Boost Your Talent Brand to Targeted Professionals

Effectively showcase your Employee Value Proposition

Engage passive and active candidates

Increase visibility and awareness of your global hiring initiatives

Increase candidates’ likelihood to apply to your jobs and respond to your recruiters

#intalent

The Hub of Your Employer Brand

#intalent

Targeting Your Career Page

Unique Audience ViewsUnique Audience Views

#intalent

What We Do: People

#1 activityon LinkedIn is viewing

other members profiles

#intalent

What We Do: Jobs

30% of Career Page visitors view a job

30% of Career Page visitors view a job

#intalent

What We Do: Recent Updates

Followersvisit LinkedIn 8x as oftenas the average member

#intalent

What You Do: Banner

Banner Visual

IntegrateEngagement

Create an engaging banner to showcase your employment brand and capture your audience’s attention

You can specify a URL to make image clickable and link to other assets

Images of people or a visceral brand image are found to be more impactful in drawing people in

Use large bold images to make an impact

9

#intalent

What You Do: Tagline & Sub-Heading

Concise Brand Summary

Succinct Message

Action Oriented

Avoid Buzzwords

#intalent

What You Do: About Your Company

Unique Content

Impactful Messaging

Leverage Rich Media

#intalent

What You Do: Employee Spotlights

Feature up to two employees per audience

Choose employees that embody your culture or exemplify career trajectory within your organization.

Ensure the employees have a LinkedIn profile picture

Choose employees that are active LinkedIn members

#intalent

Piecing it all together: How it fits with your wider LinkedIn strategy

#intalent

Company Status Updates The Power of Amplification

25,700 Followers112 clicks

56 interactions

25,700 Followers112 clicks

56 interactions

Followers are 40X more likely to

comment/like and 10x more likely to

share content

Followers are 40X more likely to

comment/like and 10x more likely to

share content

#intalent

Strategically Engage Your Followers with Rich Content

Featured Employees Company News Thought Leadership

#intalent

New LinkedIn Job Layout Delivers Custom Career Page Content to the Viewer

Followers are 3X more

likely to apply to your jobs

Followers are 3X more

likely to apply to your jobs

#intalent

LinkedIn Helps You to Measure the Success of Your Initiatives

#intalent

Build Your Company’s Talent Brand and Drive Engagement

Univision – Traffic and Jobs Performance

Career Page Live

Traffic Drivers Launched

#intalent

Key Takeaways

Develop

Engage

Turbocharge

Measure

#intalent

#intalent

Key Takeaways for your LinkedIn Career Page

Think visually.

Think digitally.

Think customized.

Think video.