Your Brand Online - Engage today with the customers of tomorrow
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Your Brand Online
Engage today with the customers of tomorrow
Nick Rothwell Giorgio Olivari
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Who Are your Customers of Tomorrow?
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Born at the end of the '80sPersonal brand awareProduct passionateBrand indifferentDigitally nativeIntegrated social behavior
The Generation Z
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More than 800 million active users (approx 1 every 8 people on earth)More than 50% of active users log on to facebook in any given dayAverage user has 130 friends48% of users between 18 and 34 check facebook before getting out of bed
The Context:
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From Users to Curators
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Enhance the Brand Experience
Product Excellence Empower the UserFacilitate Product ExperiencePromote Sharing Be Transparent
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How to Measure Your Success
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See how posts you put on your Page reach people on facebook – beyond your fans.See Total Likes, number of Friends of Fans of a Page, the new public and internal pages metric, ‘People Talking About This’, and Weekly Total Reach of a PageOptimize content for posts -whether they are photos, videos, questions, etc. – see what’s working best at reaching the most people, and how to increase the viral nature of these posts.
Page Insights
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People Talking About This
Counts 'stories' – structured content that people choose to share through facebook that is eligible to appear in a user’s news feed:
liking your Pageposting to your Page’s Wallliking, commenting or sharing one of your Page posts (or other content on your page – like photos, videos, albums)answering a Question you posted, RSVP-ing to one of your Eventsmentioning your Page, phototagging your Pageliking or sharing a check-in deal, or checking in at your Place.
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Conversation on Pages
Conversations on Pages let you reach more than just your Fans – which is important in increasing awareness, finding new customers, and even driving sales.
Friends of Fans represent a larger set of consumers than just a brand’s Fans – 34x larger, on average for the top 100 brand Pages, and 81x larger for the top 1000 (comScore).Friends of Fans are also much more likely to visit a store, website, and even purchase a product or service (comScore).Starbucks Fans & Friends of Fans spend 8% more in stores and are transacted 11% more frequently than average Starbucks customer (comScore)Bing Fans conduct 68% more searches on Bing than average Bing searcher. Friends of Fans conduct 27% more searches on Bing (comScore)
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In Conclusion
Create Amazing Products
Give them the ability to experience it
Let them talk about it
Win new clients
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