How Companies Engage Customers Around Accessibility on Social Media
ENGAGE CUSTOMERS WITH SOCIAL MEDIA
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Transcript of ENGAGE CUSTOMERS WITH SOCIAL MEDIA
ENGAGE CUSTOMERS WITH SOCIAL MEDIA
Josh Chiles – CEO Engaged!
Engage CustomersWith Social Media
Today’s Engaging Agenda
Josh ChilesCEO Engaged!
www.StartEngaging.com
• Who is Josh Chiles
• Start Engaging on Facebook – Statuses
• Start Engaging on Facebook – Photos
• Increase ”Likes” – Facebook Advertising
• Increase “Likes” – Landing Pages
• Creating Content for YouTube
• Start Engaging on Twitter
• Start Engaging on Your Blog
• Start Engaging with QR Codes
Engage CustomersWith Social Media
Who Is Josh Chiles
• Passionate about the Marine Industry
• Worked at Prince William Marine Sales
• Started using social media at PWM
• Founded Engaged! to help businesses
• Writes blog posts for Boating Industry
• Teaches social media classes for the NMMA
• Has just created the most powerful social media
management dashboard for business
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookby Posting Status Updates
• Don’t automate Twitter updates to your
Facebook page. They are different platforms, so
treat them differently.
• Reply to users’ comments and ”likes” on your
statuses. The more engagement, the more likely
your post will make it to your community
members’ News Feed.
• Ask a hypothetical question. (Example: ”A family
that boats together, ___ together.”)
• Share information about your company: news
coverage, job openings, promotions, and
milestones.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Increase Facebook “Likes”Facebook Advertising
• The most targeted form of advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
• Promote your Facebook Page, website or event
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Increase Facebook “Likes”Facebook Advertising
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Increase Facebook “Likes”Facebook Advertising
• Set a daily budget you’re comfortable with
• Test different ads to see which works best
• Choose to pay only when people click (CPC) or
see your ad (CPM)Josh Chiles
CEO Engaged!
www.StartEngaging.com
What is the most important part of your Facebook ad?
Engage CustomersWith Social Media
Your Landing Page!
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Increase Facebook “Likes”Landing Pages
• Don’t let your first time visitors land on your wall.
Welcome them & ask for a ”like”
• Use a reveal tab (Must ”Like” your page before
gaining access)
• Different landing tab ideas…
– Welcome
– Sweepstakes / Contest
– Shopping Cart
– Deals / Exclusive Offers
– Photo Showcase
– Document Download (Winterization form)
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow
• Content ideas…
– New, used and brokerage inventory walk around
and features
– Events and boat shows (set-up, during and after)
– How-to’s(start-up and shut-down guide, navigating
your boat, changing your oil)
– Using pulp culture, create a spoof (Parks Marina
used the highly popular Super Bowl ad “The
Force” with mini Darth Vader to create a spoof for
Cobalt Boats)
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the same
conversation.
• Building Brand Awareness
• Reach out and engage with your target audience.
• Online Reputation Management
• Promote your blog, newsletter and events.
• Gaining Valuable Feedback
• SEO Boost - driving traffic to your website
• Real time information
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
• Share your newsletters, blog posts videos and
pictures.
• Monitor for mentions, retweets and hashtags
(#MDCE)
• Live Tweet from events using a hashtag
• Use keyword searches and Twitter lists to find
great content.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on Twitter
Josh ChilesCEO Engaged!
www.StartEngaging.com
Make sure pictures you upload or share are relevant as they are displayed on your profile.
Engage CustomersWith Social Media
Benefits of Blogging
• Nearly every customer who walks into your
business has already seen your social media
profiles and website.
• Blogging helps generate organic (free) search
results.
• Blogging helps attract inbound links back to
your website which increases your Search
Engine Optimization (SEO).
• Blogging positions yourself as the local industry
leader and builds credibility.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
• Make sure your blog matches the theme of your
website (branded).
• Creating content?? – what are the 5 most
popular questions your customers ask? Now
you have your first 5 blog posts.
• Create tags for each blog post. Tags are topics
from your post (ex. Boat brand, dealership
name, city, wakeboarding) Tags help people
discover your content.
• Monitor for comments and interact.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
• QR Codes bridge the gap between offline and
online media.
• QR Codes provide a clear call to action.
• QR Codes contribute to your SEO.
• QR Codes allow you to measure offline
performance.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Start Engagingwith QR Codes
• Create QR Codes to link to inventory on your
website. Place this on stock cards.
• Create QR Codes to link to the manufactures
YouTube video of new inventory. Place this on
the boat.
• Create QR Codes to link to your social media
profiles. Add to business cards and fliers.
• Create QR Codes to link to how-to videos on
YouTube. Add a QR Code near the helm so
when a customer scans it, it links to your start-
up/shut-down YouTube video guide.
Josh ChilesCEO Engaged!
www.StartEngaging.com
Engage CustomersWith Social Media
Josh ChilesCEO Engaged!
www.StartEngaging.com
Thank you ;)
If you have any questions, please feel free to contact me.
Email: [email protected]: Twitter.com/StartEngagingFacebook: Facebook.com/StartEngagingPhone: 571-357-3121Website: StartEngaging.com