Using Twitter to Engage with Your Customers
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Transcript of Using Twitter to Engage with Your Customers
Know how. Know now.
Using Twitter to Engage with Your Customers
Jenny ReesUNL Extension Educator
@jenreesources
Know how. Know now.
Objectives:Learn What Twitter is How to build and monitor your
company brandHow Twitter can be used to
engage your customers
Know how. Know now.https://business.twitter.com
Twitter Terminology• Twitter Handle: Your Twitter name which begins
with the @ symbol. Consider as part of your branding strategy. Consider length.
• Tweet: Your message in 140 characters.• Re-Tweet: Sharing the message with one’s
followers.• Followers: People who view what you say-they
don’t need permission unless you change your security settings.
• Tweep: People who tweet.
Direct Messages (email)
Twitter Settings
Compose a new tweet
Know how. Know now.
Direct Messages (email)
Twitter Settings
Compose a new tweet
Hashtags• A way to easily search for keywords, phrases,
monitor brands, etc. on Twitter.• Have a # sign before the word.• Examples include: #beef #food #plant14
#harvest14 #agchat #water• Using hashtags helps spread your message to
more people.• Important to know key words/phrases within the
industry you’re working.
What are Your Goals?
Engage Your Customers• People like to interact
with a person behind the brand.
• Ask customers their thoughts. Use their twitter handles.
• Don’t always be selling something other than yourself.
• Listen to what they’re saying.
Monitoring/Building Your Brand• http://hootsuite.com• http://tweetdeck.com• http://twazzup.com• http://tweetreach.com• http://hashtagifyme.com • Google Analytics• Largest following:
Crowdbooster or SocialBro
Know how. Know now.
Jenny [email protected]
Blog: http://jenreesources.wordpress.comTwitter: http://twitter.com/jenreesources
LinkedIn: http://www.linkedin.com/in/jenreesources
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