TARGET AUDIENCEDemogeographicYoung people, 18 – 30 yrs old, HCM and Hanoi

PsychographicAmbitious, dynamic and result-oriented

BehavioralCare about their effortsTech-savvyStart working out and then quit after a few months

68% People who have intention and take

first action for working out

BUT…

54%Reduce working out time in the

following 3 months

36% Quit woking out in the

following 6 months

DRIVE-THROUGH GENERATIONPrefer clearly immediate results

INSIGHT“Things which takes much efforts and a

long time to see the result will make me

easily lose my patience and then give up”

I can’t feel the results after every time working out, Therefore,

I easily lose motivation and give up on working out.

“The result of working out is difficult

to realize, that’s why I lose motivation

to keep working”

OUR SOLUTION

Every effort for exercises BRINGS BACK

POSITIVE RESULTS IMMEDIATELY

and it will be A MOTIVATION TO TAKE NEXT

STEPS to achieve the final result they set.

KEY MESSAGE“EVERY SINGLE STEP MATTERS”

CREATIVE IDEA Introducing BADGES OF HONOR

EXECUTION PLATFORM –DIGITAL PET RAISINGUtilize your hard earned step counts for something more than just tracking

Badges show the immediate

results and honor them

Introducing BADGES OF HONORRecord their movement routine

Intergrate with mobile apps through accleration

sensor and bluetooth technology

HOW wilL IT WORK?

HOW wilL IT WORK?introducing

BADGES OF HONOR

MOBILE APPLICATIONCombines the function of a pedometer with the engagement of a

virtual pet. The more steps you take, the more you may help your friends/ pets

complete missions, reach their goals along with your own fitness goals

INTERACTIVE BOOTHSHow we show their positive results immediately

PHASe 1HOW CAN WE EXECUTE THIS IDEA?

PLAYGROUND OUTSIDE – tools for exercises/ challenges

BITI’S HUNTER BOOTH – Badges distribution

Complete the challenges to receive BADGES OF HONOR

Ask to download mobile apps

Show how apps and badge work

Recap the flow and activities of interactive booth

Organizing challenges & mini games to engage

people to get badges

SUPPORTING TACTICSKOLs, PR, Google Adwords

EVERY SINGLE STEP MATTERS

Let’s take action to achieve your goals

SOCIAL MEDIA

PHASe 2HOW CAN WE EXECUTE THIS IDEA?

PHOTOS ALBUM: “BADGES OF HONOR”Users can create their picture from mobile apps

Create the album “ BADGE OF HONOR” to recognize youngsters

SOCIAL MEDIAHow we honor their achievements to encourage them

Gather the youngster and honor their achievements

Take pictures with pets & sign for commitment

EVENT & GALLERY: “BADGES OF HONOR”

Run with their

pets in reality &

gain more

benefits in apps

GALLERY

THANK YOU