Yellow and Co - Performance Partner : Parking and wayfinding consultants r5-2016-05-10

parking and wayfinding consultants

R510-05-2016

© +33 (0)1 46 21 89 50 | Max KORDYLAS [email protected]

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no parkingno business

Bernardo TRUJILLO (1920-1971)

a pioneering visionary who first formalised principal

theories and operational practices that would pave the way for the success of modern retail.

good parkinggood business

bad parkingbad business


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we design

the next generation

parking experience

for high attendance premises

and shopping malls


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we drive

traffic and crowds

to grow your business

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parking and traffic

engineering

wayfinding design

and scenography


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we enhance your greenfield

and your existing projects

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1

Schematic Design2

Design Development

3

Construction

Dimension &

accessibility

Layout & traffic optimization

Dynamic flow management

Road signage & markings

Interior design & scenography

Access control & payment

Wayfinding Contractor assistance & contracting

Branding & signage design

we work with your development teams as well as

your operation teams

GREENFIELD PROJECTS

EXISTING PROJECTS : OPTIMIZATION, REFURBISHMENT, EXTENSION


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100 % 100 %CONTRACTING

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2 - Design

Development

3 - Construction

Documents

4 - Construction

Phase

1 - Schematic

Design

0 - Predesign

Phases

Architect of record

Traffic consultant

Parking and Wayfinding

consultant

Contractor

100 %

100 %

30 %100 % 100 % 30 %

100 % 100 % 30 % 30 %

100 % 100 %30 % 30 %30 %

Project timing

Work load

we take charge of project after your Traffic

consultant till project delivery

We ensure customer journey integrity

throughout design and construction

ASSIST.


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Specifics of

high attendance premises

and shopping malls

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High attendance premises and shopping mall car parks

P PStandard Public

car park

Shopping mallcar park

Capacityn° of spaces

Maximum rotationvehicles/spaces/days

Traffic flowvehicles/day

200 to 1 000 1 000 to 10 000

1 to 2 3 to 6

600 to 2 000 15 000 to 60 000

much more traffic and rotation require

custom flow management and car park design.

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Up to 30 times more traffic =

standard car park design

cannot accept such flows


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on high attendance days,

rotation is the key to improving footfall

HIGHER

FOOTFALLHIGHER

ROTATION

manage dwell time to accommodate for extra visitors

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Vélizy 2 Shopping Centre case study:

one of the most efficient smart parking's in France.

Up to 30 000 vehicles per day in a 6 000 bay car park

without any human presence

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peak entries:

3 000/hour50% of car park

peak exits:

3 100/hour51% of car park

average stay : 1h50

vehicles/year : 7 000 000total bays : 6 000

car park rotation : 5week-end occupancy : 96%

vehicles/day (we) : 30 000

owner: Unibail-Rodamco

location: Paris region - France

GLA: 104 000 m²

shops: 180 + Cinemas

open: 10 am to 9 pm

footfall: 15 million visits/year

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How much time

spent looking for

an available slot in this

6 000 slot car park with

24 000 vehicles entries?

parking rotation of 4

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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Vélizy 2 shopping mall 6 000 slot car park

on a weekend day with 24 000 entries:

70%

7 000 12 000 5 000

14:00 15:00 16:00 17:00

80%

90%

100%

[20%][50%][30%]

24 000

Entries/d

6 000

Slots

6 000 2 000

18:00

4Rotation

10002 0001000 [25%]

• 50% of entrance flow (12 000 vehicles) arrive in a car park with 70% occupancy rate or more.

• 25% of entrance flow, (6 000 vehicles) arrive in a car park with 90% occupancy rate.

• The car park occupancy is totally renewed twice in 4 hours, meaning 50% of global capacity

(3 000 vehicles) exit and enter the car park every hour.

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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Vélizy 2 shopping mall 6 000 slot car park

on a weekend day with 24 000 entries:

70%

7 000 12 000 5 000

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80%

90%

100%

[20%][50%][30%]

24 000

Entries/d

6 000

Slots

6 000 2 000

18:00

4Rotation

10002 0001000 [25%]

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5

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2

1

1

1

1

230 hrs.14 000 min.[≈ 2 min/veh.]

2 300 hrs.140 000 min. [≈ 12 min/veh.]

160 hrs.10 000 min. [≈ 2 min/veh.]

Time spent searching

for free slots

• Above 70% occupancy rate customers spend 4 to 10 times more time searching for a free slot..

• Thousands of hours are spent by customers searching for a parking slot on every high

attendance day.

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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Shopping mall 6 000 slot car park

on a high attendance day with 24 000 entries:

70%

3 000

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15

10

5

3

2

1

1

1

1

80%

90%

100%

[20%][50%][30%]

Entries/d

Slots

2 300 hrs.140 000 min. [≈ 12 min/veh.]

50 hrs.3 000 min.

[moy. ≈ 2min/veh.]

8 000 2 000

18:00

4Rotation


for free slots

2 000 [37,5%]

$$$

+ 1 200 hrs.70 000 min.

shopping or

time saving

Time saving smart car park has lower occupancy rate allowing

a potential extra rotation on higher attendance day.

1 200 hrs.70 000 min.[≈ 6 min/veh.]

P = -50% time spent :searching for free slots

Lower

occupancydue to time saving

with parking optimization

Parking optimization

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7 000 12 000

24 000

6 000

230 hrs.14 000 min.[≈ 2 min/veh.]

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What happens on

a very heavy attendance day

with 30 000 vehicle entries?

parking rotation of 5

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10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

110%

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Shopping mall car park with 6 000 slots on a

very heavy attendance day with 30 000 entries:

70%

4 500 22 500 2 000

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15

10

5

3

2

1

1

1

1

80%

90%

100%

[10%][75%][15%]

36 000

Entries/d

6 000

Slots

11:00 12:00 13:00

10 000

18:00

6 500 3 000

5Rotation

Time spent searching for free slots keeps car park busy

for a longer period of time resulting in car park saturation.

110%

2000 1000


for free slots

150 hrs.9 000 min.

[≈ 2min/veh.]

+ than 5 000 hrs.+ than 300 000 min.

[≈ 14 min/veh.]

150 hrs.9 000 min.

[≈ 2min/veh.]

Car park

Saturation

[45%]

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Non-smartened car park

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10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

110%

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

110%

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Shopping mall car park with 6 000 slots on a

very heavy attendance day with 30 000 entries:

70%

4 500 22 500 2 000

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20

15

10

5

3

2

1

1

1

1

80%

90%

100%

[10%][75%][15%]

36 000

Entries/d

6 000

Slots

11:00 12:00 13:00

2 500

18:00

10 000 5 000

5Rotation

Car park optimization restitutes 2 500 hrs. or 150 000 min. time back to customers.

The equivalent of 2h of shopping for 1 875 clients. [2 500 h x 1,5 pers. / vehicle = 3 750 hrs.]

110%

67 hrs.4 000 min.

[≈ 2min/veh.]

2 500 2 500

+ 2 500 hrs.150 000 min.[≈ 7 min/veh.]

with parking smartening

$$$

+ 2 500 hrs.150 000 min.

shopping or

time saving

100%

no saturationdue to time saving

and better rotation

P = 50% time saved:searching for free slotsSmartened car park

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for free slots

+ than 5 000 hrs.+ de 300 000 min.

[≈ 14 min/veh.]

150 hrs.9 000 min.

[≈ 2min/veh.]

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Conclusion :

An smartened car park can

accept up to 25% more traffic on

a high attendance day due to

slot search time saving and rotation

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NTSother ideas to

turn traffic into business

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we distribute flows throughout your premises to meet your customer journey strategy

maintain attendance temperature at all entrances

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We use anchors to distribute your traffic through all entrances

we distribute flows throughout your premises

to meet your customer journey strategy

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Attract your traffic

to less busy

entrances

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attract express shoppers and internet customers

with time saving offers and services.

generate extra footfall and conquer high revenue customers

1h MaxFree parking

Parking remains free for all customers.

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Standard

Leisure and shoppingExpress shopping in, buy and out

Ensure parking

close to entrancefor express shoppers

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Promise time saving and attract

express shoppers and internet customers

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Create specific offers and services for high revenue express shoppers

Accès et sortie

spécifiques

Specific Access and Egress away

from main flows

Services:Click and Collect, Personal

Shopper, Valet Parking, …

Mini-outlets directly in lobby:Flowers, Hairdresser, Gifts,

High Tec, Cater, …

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We drive

traffic and crowds

to business performance

4, rue Neuve St-Germain - 92100 Boulogne Billancourt - FranceTél. : +33 (0)1 46 21 89 50 - Fax : +33 (0)1 46 21 89 64 - www.yellowandco.com

Max KORDYLAS [email protected] +33 1 46 21 89 50 | +33 6 08 72 00 35

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OPERATING DIAGRAM : INDOOR AND OUTDOOR GUIDANCE & DYNAMIC DIRECTIONAL SIGNAGE

We create dynamic flow management solutions,

pioneers in indoor and outdoor parking guidance

Latest creation: real time dynamic exit flow management.

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ENGINEERING

Car park dimensioning and

master planning

Traffic flow and bay layout

optimization

Vehicle count and

guidance systems

Vehicle signage

development

Car park management

and pay systems

DESIGN

Functional design

Interior design &

scenography

Graphic design/ branding

Signage

Street/urban furniture

CONTRACTING

Contractor coaching

Project costing and

scheduling

Tender and bidding and

management

Project Management and

coordination

Work contracting

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The leading consultancy in flow management and

signage design for high attendance premises and car parks.

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CLIENTS

Altarea ; Hammerson ; Unibail Rodamco - Espace Expansion ; Segece - Klepierre ; Icade ;

Sodec ; Terranae ; Leroy Merlin ; Effia ; Interparking ; Urbispark ; Saemes ; Oxygroup ;Bolore - Havas ; Afapark ; Autobella ; …

REFERENCIES

Aéroville, Art De Vivre (Éragny), Cap 3000, Carré Sénart, Confluence, Forum des Halles,

La Part Dieu, Mériadeck, Nice Étoile, O’Parinor, Okabe, Parly 2, Qwartz, Rennes Alma,

Rosny 2, Saint-Martial, Shopping Parc, So-Ouest, Toison d'Or, Usine Mode & Maison, Vélizy

2, Villeneuve 2, Leroy Merlin (Bonneuil - Ivry - La Valentine), Parkings de la Ville de

Fontainebleau, Gare du Nord, Marbeuf, Clichy-Montmartre, …

PARTNERS

Artelia, BEG Ingénierie, ACC-S (Charré Conseils), CD Via, Sfica, Saguez & Partners, BrandImage, Lonsdale Western, Minale Design Strategy, Jean-Paul Viguier & Associés, DGLA,

Valode & Pistre, Oxygroup, Gestipark, …

The leading consultancy in flow management and

signage design for high attendance premises and car parks.

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Case study n° 1

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PROBLEM : - Multiple traffic flow conflicts due to parking design

- Outdoor parking guidance displays are complex to implant implantation due to

unclear targeted zone.

!

TOTAL SLOTS : 1 014

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SOLUTION : - Optimized car park design and clear traffic flows without conflict.

- Outdoor parking guidance displays are now obvious to implant.

- Improved total parking slots: 1 324 instead of 1 014.

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TOTAL SLOTS : 1 324

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Case study n° 2

Unibail-Rodamco, Lyon, France

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PROBLEM: How to direct traffic to the 1200 underground spaces with direct access to

the retail centre?

!

Access to the underground level

(1200 spaces and 3 vehicle distribution platforms)

Manual flow

management.


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SOLUTION: - Distinctive lane markings to accentuate the principal entrance;

- Welcome message on the left wall;

- Dynamic space availability information and green directional arrows.

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Improved flow distribution.


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Case study n° 3

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PROBLEM:

How to direct traffic towards the architecturally hidden entrance?

!

Orion-Altaréa-Cogedim, Villeneuve la Garenne, France

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SOLUTION: - Enhanced visibility ensured by the oversized "P" sign.

- SCENOGRAPHY of a vacuum effect: strategically positioned digital signage;

- Dynamic digital signage: installation of a « target » lightbox.

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Case study n° 4

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SOLUTION : - Larger space separation markings: 40 cm in place of 10 or 15 cm previously.

- Parking space delimitation markings continued up on the walls.

- Cars parked straighter = improved door opening space.

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parking experience creators

for next generation shoppers

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project references

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Unibail-Rodamco: La Part Dieu - Cuirassiers - 800 spaces, indoor

Vehicle count, zoning, signage and scenography of car parks

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A few projects :

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Klépierre: Art De Vivre - Éragny - 950 spaces - Outdoor


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A few projects :

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Hammerson France: O’Parinor - 5200 spaces - Outdoor and Indoor


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61

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

62

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

63

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS








A few projects :

14

/05

/20

16

64

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS

Unibail Rodamco: Forum des Halles: Parking du Forum - 900 spaces - indoor

Vehicle Count, Zoning, Signage And Scenography Of Car Parks

14

/05

/20

16

65

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

66

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

67

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

68

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

69

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

70

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS








A few projects :

14

/05

/20

16

71

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS

Unibail Rodamco: So-Ouest

Indoor shopping center signage| totems

14

/05

/20

16

72

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS

Unibail Rodamco: So-Ouest

Indoor shopping center signage| suspended signage

14

/05

/20

16

73

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS








A few projects :

14

/05

/20

16

74

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS

Unibail Rodamco: Rennes-Alma - 4200 spaces indoor & outdoor


14

/05

/20

16

75

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

76

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

77

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

78

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

79

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

80

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

81

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

82

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

83

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

84

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

85

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS








A few projects :

14

/05

/20

16

86

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS

Altaréa- Cogedim - Orion: Qwartz


14

/05

/20

16

87

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

88

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

89

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

90

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

91

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

92

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

93

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

94

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

95

+P

AR

KIN

G A

ND

WA

YFI

ND

ING

CO

NSU

LTA

NTS



14

/05

/20

16

96


+1

4/0

5/2

01

6+

PA

RK

ING

AN

D W

AY

FIN

DIN

G C

ON

SU

LTA

NTS

Thank you for your attention

Headquarters : Yellow and Co / Performance Partner4, rue Neuve St-Germain - 92100 Boulogne Billancourt - France

Tél. : +33 (0)1 46 21 89 50 - Fax : +33 (0)1 46 21 89 64www.yellowandco.fr

Max KORDYLAS - Mob. : +33 (0)6 08 72 00 [email protected]

Yellow and Co et Performance Partner

Middle East & North Africa : Yellow and Co - Outrenoir (JV) Dubai Studio City - PO Box 500138 - Dubai - UAE

Tél. : +971 4 360 82 75 www.yellowandco.com

Sofian MOUSSAOUI - Mob. +971 50 395 73 [email protected]

Yellow and Co - Performance Partner : Parking and wayfinding consultants r5-2016-05-10

Services

Transcript of Yellow and Co - Performance Partner : Parking and wayfinding consultants r5-2016-05-10