AsadaS Wayfinding Report

1Wayfindingproject report

MAID| Autumn term 2014

tutor: Beth Shepherd

University of Reading

Department of Typography and Graphic Communication

MA Information Design 201415

Shiho Asada

21. The chosen space

2. Research on Regents Park

a. Key features

b. Existing signage

c. Users

d. Issues and conclusions

from the research

3. Mental maps

4. Analyse the park based on

The Image of the City

a. Contents of the book

b. Analysis of the structure

of the park

5. User personas

6. User journey

7. Case study: Wayfinding in

natural landscape

8. Conclusion

1. Mood board

2. Case study: Iron signage

3. Maps in parks

4. Developing the visual idea

a. Map

b. Pictograms

c. Typeface

d. Signage

1. Concept of the project

2. Visual outcomes

a. Map

b. Pictograms

c. Sign graphics

d. Finger pole

3. Signage family

4. Placement of the signs

5. User journey

17

18

19

20

20

21

22

23

5

6

6

7

8

9

10

11

11

12

13

14

15

15

27

28

28

29

30

31

32

33

34

Project Brief

DiscoveryBrief Transforming Making

3

Table of Contents

3Project brief Wayfinding

aims

To understand how people navigate

physical environments, and ways to help

them.

To understand how wayfinding

information interacts with other

environmental factors to make a legible

place.

To consider how new technology can

be used in wayfinding.

To design a wayfinding system with

multiple purposes:

To meet the needs of different users

Where appropriate, to encourage the

use of ecologically friendly transport:

walking, cycling, other

Autumn term 2014

tutor: Beth Shepherd

task

You will have one environment to work

with: the Regents park in London. You

might decide to look at one part of the

park.

We will follow a three stage creative

process:

Discovery analysing your chosen

environment. (Your group work so far also

sits within the discovery phase.)

Transforming developing alternative

creative ideas.

Making demonstrating your chosen

scheme, through examples of maps,

signs, landmarks, or other interventions

in the environment.

deliver

Deliverable should include any of the

following that are relevant to your

proposal:

A document explaining your scheme:

your naming policy, signing scheme (ie,

the combination of different sign or map

types), and the other components or

services you have designed or want to be

included.

A map you might show how your

chosen place fits into its wider context,

as well as a detailed version to help

people find their destination. If you chose

a very detailed mapping style, work

up enough of it to artwork standard to

demonstrate how you will treat the detail.

A sign design system.

Sketches showing environmental

changes you suggest to make your

chosen place easier to navigate.

Sketches showing construction ideas

for freestanding signs or landmarks. It

would be useful to present your project

using a storyboard.

4Discoverycontents

1. The chosen space


a. Key features

b. Existing signage

c. Users

d. Issues and conclusions from the research

3. Mental maps

4. Analyse the park based on The Image of the City


b. Analysis of the structure of the park

5. User personas

6. User journey

7. Case study: Wayfinding in natural landscape

8. Conclusion

51. The chosen space: Regents Park

Regents Park, designed by John Nash,

covers 395 acres and includes Queen

Marys Gardens which features more than

12,000 roses of 400 varieties.

The park also contains the sport facilities,

the Open Air Theatre, London Zoo and

Primrose Hill, which attract a large

number of tourists.

Official image of Regents Park

Maps between 1940s

and 60s from Twymans

session

Discovery Stage


We conducted fieldwork on the Regents

Park. The purposes of the research were

analysing the features and users of the

park and clarifying the problems.

The methodology was walking around the

park with paying attention on how users

make choose the routes, observing the

users and interviewing some users.

a. Key features

The park consists of the following

elements: broad and narrow paths,

statues / sculptures, facilities, benches,

gates, trees/flowers and user-desired

lines.

Observations

The park is filled with nature and

several facilities. Sometimes the

facilities are hidden by trees.

Statues and sculptures exist with no

sign.

Discovery Stage

Finger sign Directional totem

Birds-eye view map

Temporary signs for facilities

Z S L LONDON ZOO

REGENTS

CANAL

PRIMROSE HILL

MADAME TUSSAUDS& THE PLANETARIUM

LONDONCENTRALMOSQUE

ST. MARKSBRIDGE

GLOUCESTER GREEN

GLOUCESTER SLIPS

SPORTS PITCHES

CHESTERGATEENGLISH

GARDENS

ST. JOHNSLODGEGARDEN

PARK OFFICEOPEN AIRTHEATRE

REGENTS COLLEGE

YORKBRIDGE

YORKGATE

MARYLEBONEGREEN

CLARENCEBRIDGE

CLARENCEGATE

BANDSTAND

HANOVER BRIDGES

BOATHOUSE CAF

CAMDEN TOWN

MARYLEBONE

PADDINGTON

BOATING LAKE

CHILDRENSBOATING POND

WINFIELDHOUSE

WINTERGARDENS

HANOVERISLAND

WILDLIFE &WATERFOWLCENTRE

LONGBRIDGE

SPORTS PITCHES

RUNNING TRACK

PETANQUE

CUMBERLAND GREEN

THE GARDEN CAF

QUEEN MARYS GARDENS

CAMDEN LOCK

THE PORTLANDHOSPITAL

CAMDEN LOCK MARKET

CHARLBERTBRIDGE

MACCLESFIELDBRIDGE

PRINCE ALB

ERT ROAD

PRIN

CE A

LBER

T R

OAD

OUTE

R CI

RCLE

OUTER CIRCLE

PARK SQUARE EAST

MARYLEBONE ROAD

MARYLEBONE

ROAD

EUSTON ROAD

PORTLA

ND

PLACE

OUTER CIRCLE

ALBA

NY STREET

PARK SQUARE WEST

HA

RLEY STREET

DEVO

NSH

IRE PLACE

LUX

BORO

UG

H ST

REET

BAK

ER STREET

GLO

UC

ESTER PLAC

E

DORSETSQUARE

ROSSMORE ROA

D

PARK RD

PARK ROAD

LISSON GROVE

BOSTO

N PLAC

EBALC

OM

BE STLIN

HO

PE ST

HAREW

OO

D AVE

IVOR PLAC

E

CH

AGFO

RD ST

GLEN

TWO

RTH ST

NO

TT

ING

HA

M PLA

CE

UNIVERSITY OFWESTMINSTER

ST. MARYLEBONEPARISH CHURCH

ROYAL ACADEMYOF MUSIC

DEVONSHIRE

STREET

CUMBERLAND MARKET

MORNINGTON TERRACE

MORNING

TON ST

ALBERT STREET

ARLINGTON ROAD

CAMDEN HIGH STREET

PARK

WAY

CAMD

EN RO

AD

KENT

ISH T

OWN

RD

OVAL ROAD

GLOUCESTER TERRACE

JAMESTOWN ROAD

REGENTS PARK ROAD

CUMBERLAND TERRACEALBANY STREET

ELSWO

RTHY

ROAD

ALBERT TERRACE

ST. EDMUN

DS TERRA

CE

ALLITSE

N ROAD

ST. JOH

NS W

OOD T

ERRACE

NEW

COUR

T ST

REET

MACK

ENNA

L STR

EET

AVENUE ROADST. STEPHEN

S CLOSE

ST. JOHNS WOOD HIGH STREET

WORONZOW ROAD

TOWNSHEND ROAD

CHARLBERT ST

ST. JAMESS

TERRACE

MEWS

ST. JAMES

S TERRAC

E

EAMONT ST

TITCHFIELD RD

BOXWOOD WAY

TRESHAM CRESCENT

LODGE

ROAD

LISSON

GROVE

BROAD

LY ST

THE BROAD W

ALK

PRIMROSEHILL BRIDGE

TRIM TRAIL

ST. MARKSCHURCH

CECIL SHARPHOUSE

ZOOCAR PARK

GLOUCESTERGATE

ST. KATHARINES CHURCH

REGE

NTS C

ANAL

HANOVERGATE

GOOSEGRAZINGPEN

WETLANDAREA

CRICKETPEN

JUBILEEGATES

COMMUNITYWILDLIFE GARDEN

CHESTER ROA

D

LONDONBUSINESSSCHOOL

ROYAL COLLEGE OFOBSTETRICIANS &GYNAECOLOGISTS ROYAL COLLEGE

OF PHYSICIANS

BOATS FOR HIRE(SEASONAL)

KENT

PASSA

GE

GLOUCESTER AVENUE

ZOO MAINENTRANCE

ST. JOHNS WOODCHURCH GARDENS

WATERFOWLCOLLECTION

HANOVER GATE

DELANCEY STREET

AVENUE GARDENS

GROVEHOUSE

LORDSCRICKET GROUND

LILEST

ONE S

TREET

CHUR

CH ST

MALLO

RY STR

EET

KENT TERRACE

HANOVER TERRACE MEWS

ST. KATHARINESGATE

PAVILION

YORK TERRACE

WEST

THE REGENTS PARK

ST. JOHNS WOOD

HOLBORN & ST. PANCRAS

P

P

MAR

YLEB

ON

E H

IGH

STR

EET

READY MONEYDRINKING FOUNTAIN

PARK VILLAGE EAST

PRINCE ALBERT ROAD

REGENTS PARK ROAD

P

P

TENNISCENTRE

THE HONESTSAUSAGE

THE COW &COFFEE BEAN

PARKCRESCENT

PARK SQUAREGARDENS

INN

ER

CIR

CLE IN

NE

R C

IRC

LE

HOLME GREEN

THE HOLME

ST. JOHNS LODGE

iCAPEL MANOR COLLEGE

ALLOTMENTGARDEN

24. 27. 31. 168

453A6

13. 113. 139. 189

18. 27. 3088. 205. 453

13. 82113

139. 189

88. 453

134. 214. 253

274. C2

13. 82. 113. 274

274. C2

C2

C2

C2

C2

C2

18. 27. 30205. 453

18. 27. 30205. 453

18. 27. 30205. 453

18. 27. 30205. 453

18. 27. 30205. 453

13. 82. 113. 274

18. 27

205

139. 189

139. 189139. 189

274

13. 82. 113. 274

13. 82. 113. 274

2. 74 82. 274

274

274

274

274

274

274

GREATPORTLAND STREET5 minutes walk fromThe Regents Park

ST. JOHNS WOOD12 minutes walk fromThe Regents Park

SWISS COTTAGE25 minutes walk fromThe Regents Park

CHALK FARM22 minutes walk fromThe Regents Park

MORNINGTONCRESCENT15 minutes walk fromThe Regents Park

WARREN STREET12 minutes walk fromThe Regents Park

EUSTON SQUARE18 minutes walk fromThe Regents Park

EUSTON22 minutes walk fromThe Regents Park

GOODGESTREET 20 minutes walk fromThe Regents Park

EDGWARE ROAD18 minutes walk fromThe Regents Park

LITTLE VENICE25 minutes walk fromThe Regents Park

EUSTON 22 minutes walk fromThe Regents Park

CAMDEN ROAD17 minutes walk fromThe Regents Park

MARYLEBONE9 minutes walk fromThe Regents Park

BAKER STREET2 minutes walk fromThe Regents Park

REGENTS PARK3 minutes walk fromThe Regents Park

CAMDEN TOWN9 minutes walk fromThe Regents Park

PADDINGTON30 minutes walk fromThe Regents Park

Sport & LeiSureA wide range of sports are available in The Regents Park and Primrose Hill including; tennis/netball courts, an athletics track, trim trail, cricket pitches and nets, softball, football and rugby pitches. In addition, there are four childrens playgrounds each with an attendant, and boating on the main lake.

THE HUB is a multi-sport venue for a host of community and sporting activities and is available for hire.

The Hub opens 7 days a week at 8.30am and closes at 5pm during winter and variable during summer (9pm latest).

T: 0300 061 2323 E: [email protected] www.royalparks.org.uk/thehub

THE REGENTS PARK TENNIS CENTRE provides high quality tennis facilities and is accredited by the Lawn Tennis Association. Coaching courses available for children and for adults.

Three tennis courts at York Bridge are also marked out for Netball with opportunities to accommodate more netball bookings at certain times.

The caf offers a selection of hot and cold snacks. Licensed for alcohol.

T: +44 (0)207 486 4216 E: [email protected] www.tennisintheparks.co.uk

eAtiNG & DriNKiNGTHE COW & COFFEE BEAN serves farm made dairy ice cream, real milk shakes, fair-trade tea, organic coffee, cream scones, sandwiches and treats.

Summer opening times 9am 8pm Winter opening times 10am 3pm

T: +44 (0)20 8293 0703

THE GARDEN CAF is a newly refurbished 1960s building with large gardens offering restaurant or takeaway service. The consultant chef is Henry Harris. Menus change seasonally. Licensed for alcohol.

Opening times: 7 days a week 9am and closes at the following times:

November March 4pm; April 6pm; May 7pm; June September 8pm;

October 6pm early month, 5pm late month.

T: +44 (0)20 7935 5729 E: [email protected] www.thegardencafe.co.uk

THE BOATHOUSE CAF is a family restaurant with a large terrace seating area, boats for hire for adults and children.

Summer opening times 9am 8pm Winter opening times 10am 4pm T: +44 (0)20 7724 4069

THE HONEST SAUSAGE serves free-range sausages and bacon in organic bread, organic fair trade tea and coffee with a large outside seating area. Vegetarian options also available.

Summer opening times 8am 7pm Winter opening times 8am 4pm

E: [email protected] www.honestsausage.com

THE HUB CAF, located at The Hub, is licensed for alcohol and available for hire. Opening times: 7 days a week 9am in the summer, 9.30am in winter, closes one hour before The Hub.

E: events@company of cooks.com

QueeN MArYS GArDeNSQueen Marys Gardens is a combination of the original Marnock and Burton design for the Royal Botanic Society.

Roses are not the only treasure of the Gardens. The Delphinium border has full National Collection status. The Mediterranean Borders are well established, and the Begonia Garden is twice yearly planted with seasonal bedding. Shrubberies are strategically designed and located to add a sense of mystery and privacy to the Gardens.

Further details are shown on dedicated Queen Marys Gardens maps surrounding the Gardens.

the roYAL pArKS AreBushy Park The Green Park Greenwich Park Hyde Park Kensington Gardens The Regents Park & Primrose Hill Richmond Park St Jamess Park Brompton Cemetery Grosvenor Square Victoria Tower GardensChildrens toilets

and drinking fountain

Viewing point

Seasonal Caf

Shared use pedestrian cycle way

WALKING DISTANCE (MINUTES) 5

Underground station

Bus stopPark features

Public access sites (opening periods vary)

Non public access sitesCycle parking

P Car parking

P Disabled car parking

Drinking fountain

Informationi Caf

Childrens play area

Public toilets

Disabled toilets

Cycle hire Restaurant

Jubilee Greenway

CONTACTING POLICE

T: 999 for emergencies. T: 101 for other calls. You can also report a crime online at www.online.met.police.uk

The park is open from 5am to dusk all year round. The following park roads are closed between midnight & 7am: Outer & Inner Circle, Park Square East & West, York Gate, Hanover Gate, Macclesfield Bridge, Chester Road.

PARK MANAGEMENT

Nick Biddle

The Storeyard, Inner Circle, Regents Park, London NW1 4NR

T: 0300 061 2300 E: [email protected]

www.royalparks.org.uk

SPRIN

G 201

2 www.chacha.co

.uk

7

b. Existing signage

Observations

Large birds-eye view maps stand near

the every gate and at some decision

points. They have you are here things.

There are two types of directional

signs: tall finger signs and low-height

totem signs. The tall ones are almost

3meters.

The serif typeface with white on black

board are not legible and readable.

There are different types of signs

for London Zoo, Open Air Theatre and

restaurants because they are run

by other organisations, not Royal Parks

Group.

Discovery Stage

8c. Users

Most of the users are couples, elderly

people, families (with children), tourists

and joggers

Observations

The users except joggers, they were

looking at the maps and confirming

their locations.

The tourists (two girls) whom we

interviewed told us they did not know

their locations even though they

saw the maps.

Elderly couple Middle-age couple

Family with cart Tourists

Jogger

Discovery Stage

9d. Issues and conclusions from the research

The main concerns about the park are:

Visibility of signs (toilet, caf, statues, etc.)

Lack of directional signs

Lack of consistency

Huge signage

Map orientation

Especially, the paths of the park are wide and open, however at

many decision points there is lack of directional sign. Toilets and

cafes are hidden by woods. This might make the users difficult

to find them.

In terms of narrative enviroment design, lack of consistency and

huge signage are the problems. They compromise the landscape

and the narrative of the park. The wayfinding should be subtle

that does not affect the landscape.

Discovery Stage

10

3. Mental maps

The mental maps that I collected showed

the hugeness of the park. No one seemed

to understand the whole scape of the

park. However, most of them noticed that

the London Zoo locates on the north side

of the park, and the broad walk is the

main route from the south side to north

side.

Discovery Stage

11


The Image of the City is a book about

urban information design, written by

Kevin Lynch (1960). This book is the first

book which defines the modern usage

of wayfinding. The Image of the City is

a result of Lynchs five-year research

on how people perceive the city. He

highlights that giving visual form to the

city is a special kind of design problem.

The research was conducted in three

different types of American cities

(Boston, Los Angels and Jersey City)

in order to examine this new problem,

suggest a method dealing with forming

the visual image of the city and offers the

principles of city design.

There are five elements that help

people to form mental maps and make

users understood their surroundings

in consistent and predictable ways.

The five elements are: paths, edges,

districts, nodes and landmarks. Lynch

suggests that urban designers should

analyse these elements and set proper

wayfinding which navigates people and

helps people to create the image of the

city.

What are the essential qualities of the

city image?

Legibility

A legible city can be recognised visually

with symbols.

Structure and identity (Visibility)

The city image can be analysed into three

components: identity, structure, and

meaning.

Imageability

Imageability is a concept of a

combination of legibility and visibility.

What are the elements of the city?

Paths

Channels which the people pass by

i.e. Streets, walkways, canals, railroads

Edges

Liner elements which are not used or

considered as paths by people

i.e. Shores, edges of development, walls

Distritcts

Medium-to-large sections of the city

i.e. Housing/building/shopping area

Nodes

Points and strategic spots in a city which

people can enter

i.e. Stations, parks, plazas, shopping malls

Landmarks

Point references

i.e. Towers, halls, libraries, churches

4. Analyse the park based on The Image of the City

Signs for elements (from The Image of the City, Lynch 1960)

Discovery Stage

12

b. Analysis of the structure of the park

paths: Major paths connect gates and

each main parts (Zoo, Sports pitches,

Queen Marys Garden and Hub). Minor

ones are for browsing around the park.

edges: Fences around the whole park

districts: Major districts are Queen

Marys Garden and London Zoo. The

boundary of the sports pitches is vague.

Minor ones are woody areas.

nodes: Major nodes are Queen Marys

Garden and London Zoo, same as the

districts. The intersections can be minor

nodes; they would be decision points to

users.

landmarks: There is no outstanding

landmark that can be major landmark.

However, Hub and Zoo may become point

references.

Main parts of the park are:

Queen Marys Garden

ZSL London Zoo

Sports pitches/ Broad walk

Boating Lake

Primrose Hill

Except Broad Walk, they are the major

destinations for the users. Wayfinding

should indicate those places clearly and

navigate the users to the places.

Discovery Stage

13

Firstly, I set three potential personas

based on a first field work: a middle

couple with toddler, an elderly male and

tourists.

The daily users of this park may

memorise their route already. However,

tourists or other first-time users can get

lost easily in the park. So I decided to

make wayfinding for tourists and choose

this persona.

5. User personas

Persona 1: Family

The Johnsons live in North London. On

weekends, they often come to Regents

Park for walking around. For Jennifer,

knowing the locations of toilets is

important. Kevins favourite place in the

park is Boating Lake.

Expectable route

London Zoo Queen Marys Garden

Broad Walk

The Johnsons Richard Lily

Persona 2 : Elderly

Richard is a neighbourhood of Regents

Park. Almost everyday, he walks around

the park, especially Broad Walk and

Queen Marys Garden. Sometimes he

enjoys coffee with his friends and wife at

the cafes in the park.

Expectable route

Queen Marys Garden Broad Walk

The Regents Park Hub

Persona 3 : Tourist

Lily (22), is a tourist from Manchester.

This is her first time visiting the Regents

Park. Her purpose of visiting here is to

see a musical at the Open Air Theatre.

She likes to enjoy coffee, gardens and

musicals.

Expected route

Broad walk Queen Marys Garden

Open Air Theatre

David (34), office worker / Jennifer (33),

teacher / Kevin (3)

65 years old, retiree 22 years old, tourist from Manchester

Discovery Stage

Conclusion

Broad walk

14

Potential Persona

22, female

From Manchester

LilyMain routes

6. User journey

Queen Marys GardenChester gate Open Air Theatre

Discovery Stage

15

Falls Creek Alpine Resort

Falls Creek is a snow sport resort in

the Victorian highlands 350 kilometres

northeast of Melbourne. To avoid being

hided by snow, the main colour of

wayfinding is orange. It is visible in snow,

but as the shape is mimic the trunks of

the snow gums, it matches the natural

landscape.

target users: Tourists

issues:

Lack of consistency

Lack of directional signs

Hugeness of the size

Use of typography

tasks:

Make the sign consistent

Set directional signs

Design the natural visuals that

matches the landscape of the park

Improve the readability and legibility of

typography

initial approach

Make the park legible for the first time

users including tourists in a subtle

way that does not affect the natural

landscape

7. Case study: Wayfinding in natural landscape 8. Conclusion

Discovery Stage

16

contents

1. Mood board


3. Maps in parks

4. Developing the visual idea

a. Map

b. Pictograms

c. Typeface

d. Signage

Transforming

17

1. Mood board

Narrative approaches

I collected signages that suit their

environments. In these wayfinding, I

found organic elements and narrative

approaches. I thought using transparent

material was good for my project.

Transforming Stage

18

Schlsser, Burgen & Grten

Information and orientation system

by nowakteufelknyrim GmbH

design architecture communication

Though this project was a proposal, and

was not adopted, this approach was

useful for my project. Iron letters on

frosted glass could match the landscape

of the garden.


Transforming Stage

19

Park maps in Copenhagen

When I travelled in Copenhagen, I found

maps in the parks. Both are simple and

small but understandable. I referred to

the use of colours in these maps. Also, I

found both of the frames have potential

for my project.

The frame of Kastellet Park is black

and thin. Though legibility of white text

may be suspicious, the size of this sign

is appropriate.

Regarding the sign of Kongens Have,

the frame is decorative and it matches

the environment.

3. Maps in parks

Transforming Stage

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK

GREAT PORTLANDSTREET

Hub

Open Air Theatre

The Cow&Coffee Bean

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Garden

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBANY STREET

PARK

WAY

PRINCE A

LBERT RO

ADW

ELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRCLE

20

4. Developing the visual ideas

a. Map

The existing map is a birds-eye view

style with too much information.

Simplifying the map was my first step.

As I considered using semi-transparent

material for the board, I designed the

map with black lines and few colours as

simple as possible.

1st sketch

As I wanted to highlight the facilities, I

chose bright colours for them. However

they did not work too bright and not

considered the order of importance.

3rd sketch

Referring to the maps I found in

Copenhagen, I used pale green colour for

grass and beige for buildings. It made the

pictograms and labels legible.

2nd sketch

I tried to use monochrome and few bright

colours. However this version was way

too tasteless for the park signage and

deteriorated legibility. So I went back to

use colours.

Hub

Open Air Theatre

PRIMROSE HILL

LONDON ZOO

BOATING LAKE

The Regents ParkMarylebone

Holborn & St Pancras

Paddington

Camden Town

Hub

Open Air Theatre

Primrose Hill

ZLS London Zoo

Boating Lake

Inner circle

The Regents ParkMarylebone

Paddington

Camden Town

Queen Marys Gardens

MARYLEB

ONE ROAD

Outer Circle

ALBANY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

GLOUCESTER PLACE

PARK ROAD

ROSSMORE R

OADBAKER STREET

Transforming Stage

21

b. Pictograms

1st sketch

aims:

To make a consistent pictograms set

To suit to maps and

ideas:

Using rounded square shapes

Redesigning the existing icons

issues:

This set seemed to lack a consistency;

toilet one was too rounded comparing

with theatre one.

Those did not match the typeface

(Rotis Semisans) they were too

rounded.

2nd sketch

ideas:

Making the edges more sharp to be

together as a set with the typeface,

Rotis Semisans

Changing circles to squares, but left

some round edges because I wanted

to use orgainc shapes considering the

image of the park.

Transforming Stage

22

c. Typeface

Rotis is a humanist sans serif designed

by Otl Aicher in 1988. This typeface has

been used for transportation, university,

and city council facilities. Its elegant and

organic letter forms are suitable for the

royal park.

In addition, I chose this typeface

because the capitals are quite legible. As

I planned a finger pole sign with cut iron,

this typeface seemed to fit very well with

this idea.

Queen Marys GardensAgfa Rotis Semisans

BAKER STREET

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK


Hub

Open Air Theatre

The Cow&Coffee Bean

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Garden

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBANY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRCLE

Map with pictograms and typographyExcept the gate pictograms, all of pictograms are black coloured.

Transforming Stage

23

d. Signage

Since I looked for a subtle way to make

signage, I considered using engraved and

semi-transparent materials. However,

they had problems of legibility and too

massive for the park. I decided to rethink

the features of the park and came up with

the idea to used the elements from the

shapes of the gates. Using iron frames

and making it into botanical shapes can

contribute to the landscape of the park.

I used the elegant curved elements from

the gates in the park.

Transforming Stage

Gates in Regents Park

You are here

Queen Marys Garden

You are here

The Garden Cafe10mins

18mins

8mins

20mins

Park Office

ZLS London Zoo

Camden TownQueen Marys Garden


18mins

8mins

20mins

Park Office

ZLS London Zoo

Camden Town

You are here

Queen Marys Garden

You are here


18mins

8mins

20mins

Park Office

ZLS London Zoo

Camden TownQueen Marys Garden


18mins

8mins

20mins

Park Office

ZLS London Zoo

Camden Town


18mins

8mins

20mins

Park Office

ZLS London Zoo

Camden Town

24

Other ideas for the finger pole sign

Engraved sign

The first idea was an engraved signage.

However, it is too massive and not legible.

I continued to look for other solution and

materials.

Semi-transparent sign

The second idea was using semi-

transparent materials. However it was

still massive and does not suit to the

landscape. But I realised that using

organic shapes is a useful way for making

wayfinding for the park.

Transforming Stage

25

contents


2. Visual outcomes

a. Map

b. Pictograms

c. Sign graphics

d. Finger pole

3. Signage family


5. User journey

Making

26


New wayfinding for Regents Park

The existing signage in Regents Park in London has a problem of legibility and some of the signs do not suit to the natural landscape of the park. Revising the signage is an attempt to attract more tourists and returning visitors, and also for the signage to match the environment better. Designing a clear wayfinding system with keeping the narrative of the park is the main task of this project. Finding the features of the park and using organic forms are the core idea of the visual design.

Making Stage

Hub

Open Air Theatre

The Honest Sausage

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Gardens

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBANY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRC

LE

INNE

R CIRCL

E

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK


27

2. Visual outcomes

a. Map

Making Stage

Focusing on the legibility of the name

labels of the places and the main

facilities (e.g. Hub and Queen Marys

Gardens), other elements such as the

lawn, woods, the lake needed to be subtle.

Black labels are coloured with 90 % black

and multiplied in order to match the lawn

colour.

b. Pictograms

28

Making Stage

Public toilets

Disabled toilets

Information

Restaurant

Caf

Seasonal caf

Sports pitch

Theatre

Gate

Underground station

The Regent's Park, designed by John Nash, covers 395 acres and includes Queen Mary's Gardens which features more than 12,000 roses of 400 varieties, as well as the gloriously restored William Andrews Nesfield's Avenue Gardens. With excellent sports facilities spanning nearly 100 acres it includes the largest outdoor sports area in central London. The park also houses the Open Air Theatre, London Zoo, Primrose Hill, the country's largest free to access waterfowl collection and 100 species of wild bird.

All the sausages and bacon are sourced from a family run business in Gloucestershire. This company uses only free-range and organic pork sourced from small family run farms within 15 miles of their premises.

Opening times: 7days a week 9amCloses times: NovemberMarch 4pm; April 6pm; May 7pm; JuneSeptember 8pm; October 6pm early month, 5pm late month.

Tel: +44 (0)20 5982 3721Email: [email protected]

999 for emergencies. 101 for other calls.

You can also report a crime online at www.online.met.police.uk

The park is open from 5am to dusk all year round.

The following park roads are closed between midnight & 7am:Outer & Inner Circle, Park Square East & West, York Gate, Hanover Gate, Macclesfield Bridge, Chester Road.

Nick BiddleThe Storeyard, Inner Circle, Regents Park, London NW1 4NR

Tel: +44 (0)30 0061 2300 Email: [email protected]


Public toilets

Disabled toilets

Information

Gate

Underground station

Restaurant

Caf

Seasonal caf

Sports pitch

Theatre

REGENTS PARK THE HONEST SAUSAGE PARK MANAGEMENT OPENING TIMES

CONTACTING POLICE

Hub

Open Air Theatre

The Honest Sausage

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Gardens

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBA

NY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRC

LE

INNE

R CIRCL

E

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK


CHESTER GATE

Walking distance

5mins

Queen Marys Gardens is a combination of the original Marnock and Burton design for the Royal Botanic Society. Roses are not the only treasure of the Gardens. The Delphinium border has full National Collection status. The Mediterranean Borders are well established, and the Begonia Garden is twice yearly planted with seasonal bedding. Shrubberies are strategically designed and located to add a sense of mystery and privacy to the Gardens.

The garden caf is a newly refurbished 1960s building with large gardens offering restaurant or takeaway service. The consultant chef is Henry Harris.



www.thegardencafe.co.uk








Public toilets

Disabled toilets

Information

Gate

Underground station

Restaurant

Caf

Seasonal caf

Sports pitch

Theatre

QUEEN MARYS GARDENS THE GARDEN CAF PARK MANAGEMENT OPENING TIMES

CONTACTING POLICE

Hub

Open Air Theatre

The Honest Sausage

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Gardens

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBA

NY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRC

LE

INNE

R CIRCL

E

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK


QUEEN MARYS GARDENS

Walking distance

5mins

29

c. Sign graphicsThese are the graphics for freestanding

signs. Map orientation graphic signs

are located at inside gates and decision

points, and directional signs are located

outside the gates and small decision

points.

Outside signs simply show the facilities

inside the gate; on the other hand inside

signs contains each information for the

area where they stand.

Arrows in directional signs are same

shapes as the finger totems.

Park map sign

Making Stage

Rotis Semisans, Bold

Rotis Semisans, Regular

30

Finger poles are located in the centres

of Queen Marys Gardens and complex

decision points. The material is iron.

Directional sign d. Finger pole

CHESTER GATE

Open Air TheatreCaf

Queen Marys Gardens

Avenue Gardens

ZSL London Zoo

INNER CIRCLE

Open Air TheatreCaf

Queen Marys Gardens

Park Office

Making Stage

Queen Marys Gardens is a combination of the original Marnock and Burton design for the Royal Botanic Society. Roses are not the only treasure of the Gardens. The Delphinium border has full National Collection status. The Mediterranean Borders are well established, and the Begonia Garden is twice yearly planted with seasonal bedding. Shrubberies are strategically designed and located to add a sense of mystery and privacy to the Gardens.

The garden caf is a newly refurbished 1960s building with large gardens offering restaurant or takeaway service. The consultant chef is Henry Harris.



www.thegardencafe.co.uk








Public toilets

Disabled toilets

Information

Gate

Underground station

Restaurant

Caf

Seasonal caf

Sports pitch

Theatre

QUEEN MARYS GARDENS THE GARDEN CAF PARK MANAGEMENT OPENING TIMES

CONTACTING POLICE

Hub

Open Air Theatre

The Honest Sausage

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Gardens

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBA

NY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRC

LE

INNE

R CIRCL

E

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK


QUEEN MARYS GARDENS

Walking distance

5mins

CHESTER GATE

Open Air TheatreCaf

Queen Marys Gardens

Avenue Gardens

ZSL London Zoo

120 cm

220 cm

200 cm

320 cm

THE GARDEN CAFE

TOILETS

ZSL LONDON ZOO

PARK OFFICEBOATING LAKE

BAKER STREETCAMDEN TOWN

TOILETS

3. Signage family

31

Making Stage

32

Hub

Open Air Theatre

The Honest Sausage

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Gardens

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBA

NY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREET

INNER C

IRC

LE

INNE

R CIRCL

E

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK



Signs should be placed inside and

outside the gates, decision points and in

front of cafes or toilets. I have clarified

the decision points by using Lynchs

methodology and experience from the

field work.

Proposed point

Making Stage

Making Stage

33

5. User journey

Hub

Open Air Theatre

The Honest Sausage

The Garden Cafe

Boathouse caf

YORK GATE

CHESTER GATE

JUBILEE GATE

CLARENCE GATE

HANOVER GATE

GLOUCESTER GATE

Primrose Hill

ZLS London Zoo

Boating Lake

CAMDEN TOWN

Park Office

Queen Marys Gardens

MARYLEB

ONE ROAD

OUTER CIRCL

E

OUTER CIR

CLE

ALBANY STREET

PARK

WAY

PRINCE A

LBERT RO

AD

WELLINGTON ROAD

GLO

UCESTER PLACE

PARK ROAD

ROSSMOR

E ROAD

BAKER STREETINNE

R CIRC

LE

INNE

R CIRCL

E

LONDON MARYLEBONE

BAKER STREET

REGENTS PARK


1

2

23

4

Lilys journey to the Open Air Theatre

Lily (22), is a tourist from Manchester.

This is her first time visiting Regents

Park. Her purpose of visiting here is to see

a musical at the Open Air Theatre.

34

1

After getting off a subway at Regents

Park station, Lily finds a directional sign

at Chester gate. These are placed in front

of every gate. She finds that the Queen

Marys Gardens are inside this gate.

Step 1 Step 2 She enters Chester gate and finds a park

map sign. These signs are placed at the

entrances of the gates and decision

points. She confirms her current location

and the direction of Queen Marys

Gardens.

Making Stage

35

She goes straight to Queen Marys

Gardens and reaches the entrance of the

Inner Circle.

Lily enters Queen Marys Gardens and

confirms her current location.

2

Step 3 Step 4

Making Stage

Making Stage

36

She looks up the Open Air Theatre in the

sign and goes north.

She walks to the centre of Queen Marys

Gardens and finds a finger pole sign.

Step 5 Step 6

3

37

Making Stage

Lily finds a small directional sign on the

corner and turns left. She has arrived

at the Open Air Theatre and awaits the

performance.

Step 7

4

38

References

Conclusions and further development

Lynch, Kevin (1960). The image of the city. Cambridge, MA: MIT

Press.

Mollerup, Per (2013). Wayshowing Wayfinding: Basic and

Interactive. New ed. Amsterdam: BIS Publishers

Because Regents Park is quite extensive, it was hard to explore the features and find decision points. However, working with the park gave me the insights into which kind of wayfinding can match the natural and artificial landscapes. The further development for this project would be to understand a psychological aspect of wayfinding. Knowing why and how people choose which ways to go would be necessary to make this project more reliable.

AcknowledgementsThe photographs of Regents Park were taken by me. Other

images have been taken from various sources throughout the

Internet. They have been used for visualization purposes only.

AsadaS Wayfinding Report

Documents

Transcript of AsadaS Wayfinding Report