A2 Media StudiesG324 – Advanced Media Portfolio

Research and Planning

Concept PerformanceNarrative

Objectives

• To understand the course breakdown• To explore similar products and analyse media

language

The big picture

• Research and Planning – 20 marks• Construction Main – 40 marks• Construction Ancillary – 10 marks each• Evaluation – 20 marks

• Total = 100 marks

The big picture

• Research and Planning – 20 marksResearch and Planning – 20 marks• Construction Main – 40 marks• Construction Ancillary – 10 marks each• Evaluation – 20 marks

• Total = 100 marks

Media Coursework

The board are looking for you to: Undertake, apply and present appropriate

research (AO4).

G325 Exam - Link You will also need to reflect on your work and

analyse it in detail in Section A of the G325 exam.

Popular Music Video

Textual Analysis

BEFORE YOU RECEIVE YOUR FEEDBACK…

Textual Analysis

BEFORE YOU RECEIVERECEIVE YOUR FEEDBACK…

Textual Analysis

Textual Analysis Music Video Mini Analysis Track: Artist: Genre: Length: Type: What happens: 

 Effective Media Language (Narrative/Genre/Representation/Film Language)-

Research and Planning Level 4

Key word… EXCELLENT!

RESEARCH AND PLANNINGMy research into a variety of genres is detailed and thoroughI have completed excellent research into similar textsMy research into potential target audiences is detailed My work is well organised I manage my time wellMy use of digital technology is appropriate to the task I communicate my ideas effectively The presentation of my work is excellent

LITERACY IN MEDIA

I have used a capital letter at the beginning of every sentenceI have used connectives to link my ideasMy writing is structured into paragraphs I use the correct media terminology when analysing textsMy writing includes some ambitious vocabulary

Targets

Textual Analysis 

Music Video Mini Analysis Track:Track: MineArtistArtist: Taylor SwiftGenreGenre: Country / popLengthLength: 3.56TypeType: NarrativeWhat happensWhat happens: The narrative fits the codes and conventions of a pop video as sung by a young female artist. It's a very stereotypical storyline of a girl and boy falling in love, then they have to overcome a situation but with a happy ending. Effective Media Language (Narrative/Genre/Representation/Film Language)-Effective Media Language (Narrative/Genre/Representation/Film Language)-The narrative consists of a girl who falls in love with a boy and they get married. This is shown through location and a montage of flashbacks. The lighting is bright when the characters are happy, and dark when they are not. This reflects their mood, which is also emphasised by numerous different shots such as close-ups. The song is called ‘Mine’. During the video, the girl and boy are often hugging which mirrors the lyric 'You are the best thing, that's ever been mine.'

Technical terms:• Performance clips and band shots• Fast-pace of editing• Mainly straight cuts• Bright lighting• High angle/low angle• Bright colours against black and white background• Panning• Editing to reflect pace of music• Special lighting effects• High lighting• Whole band shots• No real sound effects• Colour effects – often monochrome• Dubbed sound• Zooming out• Shadows• Mise-en-scène reflects atmosphere• Animation

Some useful terms

Reflection

What went well:

My work would be even better if:

A2 Media StudiesEXAMPLE TEXTS

Research and Planning

Concept PerformanceNarrative