Market overview “Travel services” category

User interest in category

Query dynamics

User interest growth in air tickets

User interest in air tickets in regions

4

User interest in “Travel” vs Queries share related

to Travel in total amount of Yandex queries

The relative share of requests related to traveling reduced in 2014.

0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

0.7%

0.8%

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

Travel. Все запросы Доля Travel от всех запросов ЯндексаTravel. All queries Share of “Travel” in total amount of

Yandex queries

5

User interest in Category (Autumn 2014)

Moscow Russia except capitals

Queries on air tickets make a significant part of total amount of queries

related to traveling in Moscow. At the same time in non-capital regions the

biggest part of travel queries is on package tours.

31%

38%

31% Авиабилеты

Отели

Туры

22%

38%

39%

Air tickets

Hotels

Package

tours

6

Moscow Russia except capitals

In non-capital regions interest in hotel almost duplicates interest in package tours

(users look for information about hotel (reviews, photo etc.) and then book package

tours). In Autumn 2014 interest in package tours reduced (-8% compared with

autumn 2013), also interest in hotels reduced (-5%), interest in air tickets increased by

15%.

In Moscow region users are more interested in booking air tickets and hotels by

themselves. In Autumn 2014 there was considerable reduce in interest in tours (-25%)

and hotels (-13%), interest in air tickets increased by 5%.

User interest in “Travel”

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

De

c 2

012

Jan 2

01

3

Feb

201

3

Ma

r 201

3

Apr

20

13

Ma

y 2

01

3

Jun 2

01

3

Jul 201

3

Aug 2

013

Sep 2

013

Oct 20

13

No

v 2

013

De

c 2

013

Jan 2

01

4

Feb

201

4

Ma

r 201

4

Apr

20

14

Ma

y 2

01

4

Jun 2

01

4

Jul 201

4

Aug 2

014

Sep 2

014

Oct 20

14

No

v 2

014

Air tickets Hotels Tours

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

De

c 2

012

Jan 2

01

3

Feb

201

3

Ma

r 201

3

Apr

20

13

Ma

y 2

01

3

Jun 2

01

3

Jul 201

3

Aug 2

013

Sep 2

013

Oct 20

13

No

v 2

013

De

c 2

013

Jan 2

01

4

Feb

201

4

Ma

r 201

4

Apr

20

14

Ma

y 2

01

4

Jun 2

01

4

Jul 201

4

Aug 2

014

Sep 2

014

Oct 20

14

No

v 2

014

Air tickets Hotels Tours

7

Total amount of queries on package tours reduced from 42% to 36%. Share of

queries on air tickets increased from 19% to 25%.

User interest in “Travel”

19% 18% 18%21% 21% 22% 23% 25%

38% 40% 41%39% 39%

41% 41% 38%

42% 42% 41% 40% 40% 37% 37% 36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Winter 2012-2013

Spring 2013 Summer 2013 Autumn 2013 Winter 2013-2014

Spring 2014 Summer 2014 Autumn 2014

Tours Hotels Air tickets

8

Interest towards category in Russian regions

The total share of Moscow dropped from 44% to 42%. The share of queries

from non-capital regions rose to 58%.

44% 42% 44% 44% 43% 41% 43% 42%

56% 58% 56% 56% 57% 59% 57% 58%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Winter 2012-2013

Spring 2013 Summer 2013 Autumn 2013 Winter 2013-2014

Spring 2014 Summer 2014 Autumn 2014

Russia (except Moscow) Moscow region

Domestic destination

popularity

Variation in air ticket interest

Leading domestic flights

10

Domestic vs non-domestic destinations

+51%

User interest in domestic flights grew significantly more than interest in

international flights. *From March 2014 Crimea is a part of Russian Federation and is determined as domestic destination

+1%

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Domestic Non-domestic

11

Top-5 domestic destinations

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Other Domestic flights

Krasnodar

St-Petersburg

Sochi

Simferopol

Moscow

12

Interest in Moscow as destination make up 25% of all domestic flights.

Interest in Simferopol increased by +510% during the 12 months. (User interest in

Crimea was particularly determined by news and advertisement campaigns on TV.)

Interest in Sochi also grew significantly (+53%).

TOP-20 domestic flights

36%

28%33%

10%

28%

21%

22%

9%

19%

30%

21%

43%

31%

22%

33%

25%

53%510%

22%

0 500,000 1,000,000 1,500,000 2,000,000 2,500,000

Gelendzhik

Samara

Kazan

Khabarovsk

Ufa

Surgut

Irkutsk

Vladivostok

Krasnoyarsk

Kaliningrad

Rostov

Ekaterinburg

Mineralnye Vody

Anapa

Novosibirsk

Krasnodar

St. Petersburg

Sochi

Simferopol

Moscow

Dec'2013 - Nov'2014

Dec'2012 - Nov'2013

0%

International destination

popularity

Destination rating

Seasonal variations

Seasonal fluctuations structure

Leading destinations

14

Seasonal popularity of destinations

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Croatia

Portugal

Spring

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Bulgaria

Spain

Montenegro

Summer

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Thailand

Tajikistan

Autumn

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

United ArabEmirates

Maldives

Vietnam

Winter

15

Seasonal popularity of destinations

Winter 12-13 Spring 2013 Summer 2013 Autumn 2013 Winter 13-14 Spring 2014 Summer 2014 Autumn 2014

Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine

Thailand Spain Spain Thailand Thailand Bulgaria Armenia Uzbekistan

Spain Bulgaria Bulgaria Uzbekistan Spain Uzbekistan Uzbekistan Armenia

Uzbekistan Armenia Uzbekistan Germany Uzbekistan Spain Kyrgyzstan Thailand

Armenia Italy Armenia Armenia Armenia Turkey Bulgaria Kyrgyzstan

Italy Turkey Kyrgyzstan Spain Italy Armenia Turkey Turkey

Germany Uzbekistan Thailand Italy Germany Kyrgyzstan Spain Italy

Turkey Germany Turkey Turkey Kyrgyzstan Italy Italy Tajikistan

Kyrgyzstan Kyrgyzstan Italy Kyrgyzstan Turkey Kazakhstan Kazakhstan Kazakhstan

Tajikistan Thailand Germany Czech Republic Bulgaria Belarus Belarus Germany

Bulgaria Montenegro Montenegro Tajikistan Tajikistan Germany Montenegro Spain

France Kazakhstan Kazakhstan Kazakhstan Kazakhstan Moldova Georgia Belarus

Czech Republic Azerbaijan Tajikistan France United States Thailand Germany Czech Republic

China France Azerbaijan Israel Czech Republic Tajikistan Thailand United States

Kazakhstan Tajikistan Belarus United States Israel Georgia Tajikistan France

Israel Israel Georgia China France Azerbaijan Moldova Georgia

United States China France Bulgaria Belarus Montenegro Azerbaijan Azerbaijan

Azerbaijan United States United States Azerbaijan Azerbaijan Israel Greece Moldova

Montenegro Czech Republic China Belarus China France Czech Republic China

Belarus Belarus Israel Georgia Georgia United States France Egypt

16

TOP-20 non-domestic destinations

Over the past year especially interest in Moldova has significantly

increased (+134%).

134%

2%37%

48%

12%

25%5%

6%23%

16%

18%

10%

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

Israel

United States

France

Moldova

Czech…

Azerbaijan

Georgia

Belarus

Tajikistan

Germany

Kazakhstan

Bulgaria

Thailand

Italy

Kyrgyzstan

Turkey

Spain

Armenia

Uzbekistan

Ukraine

Dec'2013-Nov'2014

Dec'2012-Nov'2013

-10%

-15%

-12%

-5%

-32%

-8%-3%-8%

17

TOP-20 non-domestic destinations (cities)

Over the past year especially interest in Kishinev has significantly

increased (+136%).

13%

29%11%

58%

16%

17%3%

136%13%48%

30%

15%22%

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000

Khujand

Rome

Tel Aviv

Bangkok

Tbilisi

Dushanbe

Voronezh

Paris

Osh

Burgas

Baku

Barcelona

Prague

Kishinev

Istanbul

Minsk

Bishkek

Kiev

Tashkent

Yerevan

Dec'2013-Nov'2014

Dec'2012-Nov'2013

-1%-4%

-14%

-6%

-5%

-22%

-15%

Thank you!