WUSF Public Media … · WUSF 89.7 Spots: Rate per 15-Second Announcement Day Part Times Programs...

WUSF Public MediaBroadcast III PlatformsiPad MediaKit

August 19, 2018Version 9B Draft (with 89.7 schedule to 5AM)

Sunday, August 19, 18

Broadcast Platforms:iPad MediaKit


Radio rates: WUSF 89.7

Radio rates: WSMR 89.1 & 103.9

Add Tyler Kline

More ways to connect with your broadcast customers:WUSF 89.7 and Classical WSMR 89.1 & 103.9

NEWS • JAZZ • NPR CLASSICAL MUSIC


Broadcast Platforms WUSF Demographics WUSF Rates WSMR 89.1 & 103.9 WSMR Demographics WSMR RatesWUSF 89.7

s

News

Information and Commentary

All Night Jazz

Performance and Entertainment

WUSF 89.7

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WUSF 89.7 Demographics

4

WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.WUSF 89.7 Schedule Program schedule subject to change.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday5:00 Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM) All Night JazzAll Night Jazz 5:00

5:30

Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM) All Night JazzAll Night Jazz5:30

6:00

Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)Morning Edition (Marketplace Morning Report 5:50AM, 6:50AM and 8:50AM)

Travel with Rick Stevens

Krista Tippett: On Being

6:00

6:30


Travel with Rick Stevens

Krista Tippett: On Being 6:30

7:00


The People’s Pharmacy

The Inquiry 7:00

7:30


The People’s Pharmacy Florida Matters 7:30

8:00


Weekend Edition Saturday

Weekend Edition Sunday

8:00

8:30



Weekend Edition Sunday 8:30

9:00 BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)



9:00

9:30

BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)BBC Newshour (Local Newscast 9:04–9:06AM)



9:30

10:00 On PointOn PointOn PointOn PointOn Point Planet Money & How I Built This

Wait Wait... Don’t Tell Me!

10:00

10:30

On PointOn PointOn PointOn PointOn Point Planet Money & How I Built This

Wait Wait... Don’t Tell Me! 10:30

11:00

On PointOn PointOn PointOn PointOn Point


Radiolab 11:00

11:30

On PointOn PointOn PointOn PointOn Point


Radiolab11:30

Noon Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM) This American Life

Live From Here with Chris Thile

Noon

12:30

Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM)Fresh Air (Local Newscast 12:04–12:06PM) This American Life

Live From Here with Chris Thile 12:30

1:00 1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM) Snap Judgment


1:00

1:30

1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM) Snap Judgment


1:30

2:00

1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)

Sound Opinions The Splendid Table

2:00

2:30

1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)1A (Local Newscast 2:04–2:06PM)

Sound Opinions The Splendid Table 2:30

3:00 The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM) Hidden Brain Studio 360 3:00

3:30

The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM)The Takeaway (Local Newscast 3:04–3:06PM) Hidden Brain Studio 3603:30

4:00 All Things ConsideredAll Things ConsideredAll Things ConsideredAll Things ConsideredAll Things Considered Fresh Air Weekend

On the Media 4:00

4:30

All Things ConsideredAll Things ConsideredAll Things ConsideredAll Things ConsideredAll Things Considered Fresh Air Weekend

On the Media4:30

5:00

All Things ConsideredAll Things ConsideredAll Things ConsideredAll Things ConsideredAll Things Considered

All Things ConsideredAll Things Considered 5:00

5:30

All Things ConsideredAll Things ConsideredAll Things ConsideredAll Things ConsideredAll Things Considered

All Things ConsideredAll Things Considered5:30

6:00 MarketplaceMarketplaceMarketplaceMarketplaceMarketplace Live From Here with Chris Thile

To the Best of Our Knowledge

6:00

6:30 BBC News Florida Matters BBC NewsBBC NewsBBC News



6:30

7:00 Fresh Air Fresh Air Fresh Air Fresh Air Fresh Air



7:00

7:30

Fresh Air Fresh Air Fresh Air Fresh Air Fresh Air



7:30

8:00 q with Tom Powerq with Tom Powerq with Tom Powerq with Tom Powerq with Tom Power Jazz Night in America

Piano Jazz 8:00

8:30

q with Tom Powerq with Tom Powerq with Tom Powerq with Tom Powerq with Tom Power Jazz Night in America

Piano Jazz8:30

9:00to

5AM

All Night JazzAll Night JazzAll Night JazzAll Night JazzAll Night JazzAll Night JazzAll Night Jazz 9:00to

5AM

All Night JazzAll Night JazzAll Night JazzAll Night JazzAll Night JazzAll Night JazzAll Night Jazz

Science Friday

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http://www.wusf.usf.edu/jazz/program/jazz_all_night_every_night

http://www.wusf.usf.edu/jazz/program/jazz_all_night_every_night

Broadcast Platforms WUSF Demographics WUSF Rates WSMR 89.1 & 103.9 WSMR Demographics WSMR RatesWUSF 89.7 WUSF Demographics 5

WUSF 89.7 Demographics Scarborough Qualitative Profile: Tampa, St. Petersburg and Clearwater, FL DMA; January 2017 – January 2018

WUSF 89.7 296,900* listeners are:56.9% Male; 43.1% Female

Mature: More than 80% are 35+ years old

Prosperous: More than 60% have household incomes above $50,000

Educated: 81% have attended college

Education48% College Grad+

33% Some College

18% High School/GED

1% <12th Grade

Age34% 65 or older

30% 55–64

10% 45–54

7% 35–44

14% 25–34

5% 18–24

Household Income43% $75,000+

18% $50,000–74,999

17% $35,000–49,999

12% $25,000–34,999

10% <$25,000

* Total audience values

provided by the Radio Research Consortium (RRC).



Guidelines: Refer to the printed WUSF Broadcast Platforms Media KitPackage Rates

WUSF 89.7 Spots: Rate per 15-Second AnnouncementWUSF 89.7 Spots: Rate per 15-Second AnnouncementWUSF 89.7 Spots: Rate per 15-Second AnnouncementWUSF 89.7 Spots: Rate per 15-Second AnnouncementWUSF 89.7 Spots: Rate per 15-Second AnnouncementWUSF 89.7 Spots: Rate per 15-Second AnnouncementDay Part Times Programs Rate Per Spot 50+ Spots 100+ Spots

Monday–Friday (Unless otherwise noted)Monday–Friday (Unless otherwise noted)Monday–Friday (Unless otherwise noted)Monday–Friday (Unless otherwise noted)Monday–Friday (Unless otherwise noted)Monday–Friday (Unless otherwise noted)

AM Drive 5AM–9AM Morning Edition $185 $175 $165

Midday 9AM–10AM

10AM–12PM

12PM–1PM

1PM–3PM

3PM–4PM

BBC Newshour

On Point

Fresh Air

1A

The Takeaway

$145 $135 $130

PM Drive 4PM–6PM

6PM–6:30PM

6:30PM–7PM

All Things Considered

Marketplace

BBC News (M, W–F); Florida Matters (TU)

$185 $175 $165

Evening 7PM–8PM

8PM–9PM

Fresh Air (M–TH); Science Friday (F)

q with Tom Power

$75 $65 $60

Evening Jazz 9PM–12AM All Night Jazz: Cornette, Walker and Harpe $60 $55 $50

Saturday and/or SundaySaturday and/or SundaySaturday and/or SundaySaturday and/or SundaySaturday and/or SundaySaturday and/or SundayEarly Morning 6AM–8AM Travel with Rick Stevens;

Krista Tippett: On Being; People’s Pharmacy;

The Inquiry; Florida Matters

$65 $60 $55

Morning 8AM–10AM Weekend Morning Edition $135 $130 $125

Early Midday 10AM–12PM Planet Money and How I Built This;

Wait Wait...Don’t Tell Me!; Radiolab

$160 $150 $140

Midday 12PM–4PM This American Life; Live From Here;

Snap Judgment; Sound Opinions;

The Splendid Table; Hidden Brain; Studio 360

$100 $95 $90

Early Evening 4PM–6PM Fresh Air; On the Media;

All Things Considered

$120 $115 $110

Evening 6PM–8PM Live From Here;


$90 $85 $80

Evening Jazz 8PM–12AM Jazz Night in America: McBride; Piano Jazz;

All Night Jazz: Cornette, Walker and Harpe

$75 $70 $65

Amounts reflect rate per 15-second spot. Amounts reflect rate per 15-second spot. Amounts reflect rate per 15-second spot. Amounts reflect rate per 15-second spot. Amounts reflect rate per 15-second spot. Amounts reflect rate per 15-second spot.

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WUSF Rates 6

WUSF 89.7 Package Rates

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WUSF 89.7 Spots: Package Rates – Includes WeekendsWUSF 89.7 Spots: Package Rates – Includes WeekendsPackages Rate per 15-Second Spot

Primetime PackagesMonday through Friday: 6:00AM–10:00AM and 3:00PM–7:00PM

Saturday and Sunday: 8:00AM–12:00PM and 5:00PM–6:00PM

Morning Edition, BBC Newshour, The Takeaway, All Things Considered,

Marketplace, BBC News, and Florida Matters

Weekend: Weekend Edition Saturday, Weekend Edition Sunday, and

Weekend All Things Considered

$125

Best Times PackagesMonday through Sunday: 6:00AM–8:00PM

Primetime Package (above) plus: On Point, Fresh Air, 1A, Science Friday,

Travel with Rick Stevens, Krista Tippett: On Being, People’s Pharmacy,

The Inquiry, Planet Money & How I Built This, Wait Wait...Don’t Tell Me!,

Radiolab, This American Life, Live From Here, Snap Judgment,

Sound Opinions, The Splendid Table, Hidden Brain, Studio 360,

Fresh Air Weekend, On the Media, and To the Best of Our Knowledge

$100

Total Audience (ROS)Monday through Sunday: 5:00AM–Midnight

All programming audiences reached seven days per week

$60

Amounts reflect rate per 15-second spot. Amounts reflect rate per 15-second spot.

Guidelines: Refer to the printed WUSF Broadcast Platforms Media Kit

WUSF Rates

WUSF 89.7 Standard Rates


7

Standard Rates

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Host: Bethany Cagle

Host: Russell Gant

Host: Tyler Kline

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▶ Audio Sample #2

8WSMR 89.1 & 103.9

▶ Audio Sample #3

WSMR Demographics

WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.WSMR 89.1 & 103.9 Schedule Program schedule subject to change.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday6:00 Mornings with Russell Gant at 6:00AM–12:00PM

Then & Now at 8:00AM

Mornings with Russell Gant at 6:00AM–12:00PM








Classical Music: Bethany Cagle

Classical Music:

Tyler Kline

6:00

6:30












Classical Music:

Tyler Kline 6:30

7:00












Classical Music:

Tyler Kline

7:00

7:30












Classical Music:

Tyler Kline

7:30

8:00












Classical Music:

Tyler Kline

8:00

8:30












Classical Music:

Tyler Kline

8:30

9:00












Classical Music:

Tyler Kline

9:00

9:30












Classical Music:

Tyler Kline

9:30

10:00












Sunday Baroque 10:00

10:30












Sunday Baroque10:30

11:00












Sunday Baroque

11:00

11:30












Sunday Baroque

11:30

Noon Midday Mozart at Noon Middays with Bethany Cagle

5 O’Clock Unwind at 5:00PM

Midday Mozart at Noon Middays with Bethany Cagle








Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Sunday Baroque

Noon

12:30











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Sunday Baroque

12:30

1:00











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Sunday Baroque

1:00

1:30











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Sunday Baroque

1:30

2:00











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Classical Music:

Russell Gant

2:00

2:30











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Classical Music:

Russell Gant 2:30

3:00











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Classical Music:

Russell Gant

3:00

3:30











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Classical Music:

Russell Gant

3:30

4:00











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Classical Music:

Russell Gant

4:00

4:30











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

Classical Music:

Russell Gant

4:30

5:00











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

From the Top 5:00

5:30











Classical Music:

Tyler Kline

Met Opera – Live!

(in season)

From the Top5:30

6:00 Evenings with Tyler Kline at 6:00PM–12:00AM Evening Masterwork at 7:00PM

Evenings with Tyler Kline at 6:00PM–12:00AM Evening Masterwork at 7:00PM




Classical Music: Russell Gant Evening Masterwork at 7:00PM

Classical Music: Bethany Cagle Evening Masterwork at 7:00PM

6:00

6:30








6:30

7:00








7:00

7:30








7:30

8:00








8:00

8:30








8:30

9:00








9:00

9:30








9:30

10:00







SymphonyCast 10:00

10:30







SymphonyCast10:30

11:00







SymphonyCast

11:00

11:30







SymphonyCast

11:30

12AMto

6AM

Classical Overnight Classical Overnight Classical Overnight Classical Overnight Classical Overnight Classical Overnight Classical Overnight 12AM to

6AM

Classical Overnight Classical Overnight Classical Overnight Classical Overnight Classical Overnight Classical Overnight Classical Overnight

10:00 FL Matters U-beat

▶ Audio Sample #4 SymphonyCast


Broadcast Platforms WUSF Demographics WUSF Rates WSMR 89.1 & 103.9 WSMR Demographics WSMR RatesWUSF 89.7 9WSMR Demographics

WSMR Demographics Scarborough Qualitative Profile: Tampa, St. Petersburg and Clearwater, FL DMA; January 2017 – January 2018

WSMR 89.1 & 103.9 103,500* listeners are:49.2% Male; 50.8% Female

Mature: Nearly 87% are 35+ years old

Prosperous: 48% have household incomes above $50,000

Educated: More than 82% have attended college

Education28% College Grad+

53% Some College

18% High School/GED

1% <12th Grade

Age49% 65 or older

15% 55–64

12% 45–54

11% 35–44

5% 25–34

8% 21–24

Household Income42% $75,000+

6% $50,000–74,999

31% $35,000–49,999

15% $25,000–34,999

6% <$25,000

* Total audience values

provided by the Radio Research Consortium (RRC).



▶ Audio Sample #1

▶ Audio Sample #2

WSMR 89.1/103.9 Demographics

Guidelines: Refer to the printed WUSF Broadcast Platforms Media Kit

WSMR 89.1 & 103.9 Spots: Standard Rates per 15-Second AnnouncementWSMR 89.1 & 103.9 Spots: Standard Rates per 15-Second AnnouncementWSMR 89.1 & 103.9 Spots: Standard Rates per 15-Second AnnouncementWSMR 89.1 & 103.9 Spots: Standard Rates per 15-Second AnnouncementWSMR 89.1 & 103.9 Spots: Standard Rates per 15-Second AnnouncementDay and Time Programs Rate Per Spot 50+ Spots 100+ Spots

AM DriveMonday–Friday, 6AM–9AM

Classical Music $60 $55 $50

Midday and WeekendsMonday–Friday, 9AM–4PMSaturday and Sunday, 6AM–7PM

Midday Classical Music $70 $65 $60

Evening7PM–9PM

Evening Classical $50 $45 $40

Package RatesPackage RatesPackage RatesPackage RatesPackage RatesDay and Time Programs Rate Per Spot 50+ Spots 100+ Spots

Best Classical PackageMonday–Sunday, 6AM–8PM


Total Classical PackageMonday–Sunday, 6AM–12AM


Amounts reflect rate per 15-second spot.Amounts reflect rate per 15-second spot.Amounts reflect rate per 15-second spot.Amounts reflect rate per 15-second spot.Amounts reflect rate per 15-second spot.

WSMR Rates 10

▶ Audio Sample #3

▶ Audio Sample #4

WSMR 89.1WSMR Translator 103.9


WUSF Public Media … · WUSF 89.7 Spots: Rate per 15-Second Announcement Day Part Times Programs...

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