Total Survey Area counties for

WUSF’s listening area:

Hillsborough*

Pinellas*

Pasco*

Hernando* Citrus

Sumter

Sarasota

Polk

Manatee

Hardee

Highlands

DeSoto

Charlotte

Total Survey Area (TSA) (larger circle) Cume equals 296,600 listeners each week. (Cume is the number of unduplicated listeners who tune to WUSF each week for at least 5 minutes.)

Metro Cume* (smaller circle) equals 182,300 listeners each week. WUSF 89.7 broadcasts in the 19th largest radio

market in the United States.

WUSF 89.7 & NPR Fact Sheet

Over 296,600 listeners on a weekly basis

WUSF 89.7 is the NPR station for west central Florida, with listeners and members from Crystal River in the North, to Port Charlotte in the South, and Osceola County to the East

Source: (On air reach) ACT 1 based on Nielsen Audio Nationwide, Fall 2017, All Programming (incl. newscasts), Persons 12+ © 2017 The Nielsen

Company. TSA October 2014 Arbitron and RRC) (NPR listeners) GfK MRI Doublebase 2017, Base: Total U.S. Adults. B2B research points: GfK MRI Doublebase 2017, Base: Total U.S. Adults. (NPR.org users) comScore Plan Metrix, 3-month average, October-December 2017, Composition Index, U.S.;

*2017 Ipsos Affluent Survey, U.S. Adults 18+ HHI $100K+.Scarborough Qualitative Profile, July 2018,

Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

5:00 AM

Morning Edition

All Night Jazz

6:00 AM

Travel with Rick Steves Krista Tippett:

On Being

7:00 AM

The People's Pharmacy The Inquiry

7:30 AM Florida Matters

8:00 AM

Weekend Edition Saturday

Weekend Edition Sunday

9:00 AM

BBC Newshour (local newscast 9:04-9:06)

10:00 AM

On Point

Planet Money and How I Built This

Wait Wait... Don't Tell Me!

11:00 AM

Wait Wait... Don't Tell Me!

Radiolab

12:00 PM

Fresh Air (M-Th) and The Florida Roundup (Fridays only) (local newscast 12:04-12:06:30)

This American Life

Live From Here with Chris Thile

1:00 PM

1A (local newscast 2:04-2:06:30)

Snap Judgment

2:00 PM

Sound Opinions The Splendid

Table

3:00 PM The Takeaway (local newscast 3:04-3:06:30) Hidden Brain Studio 360

4:00 PM

All Things Considered The Politic Show from NPR On the Media

5:00 PM All Things Considered

6:00 PM Marketplace

Live From Here with Chris Thile

To the Best of Our Knowledge

6:30 PM BBC

News Florida Matters

BBC News

7:00 PM

Fresh Air Science Friday

8:00 PM q with Tom Power Jazz Night in America Jazz Profiles

9:00 PM

All Night Jazz

10:00 PM

11:00 PM

12:00 AM

1:00 AM

2:00 AM

3:00 AM

4:00AM- 5:00AM

Program Schedule-Week at a Glance

WUSF 89.7 Spots Rate per 15-Second Announcement

Day Part Times Programs Per Spot 50+ Spots 100+ Spots

AM Drive 5A-9A Morning Edition $185 $175 $165

Midday

9A-10A BBC Newshour

$145 $135 $130 10A-12P On Point 12P-1P The Florida Roundup 1P-3P 1A 3P-4P The World

PM Drive

4P-6P All Things Considered

$185 $175 $165 6P-6:30P Marketplace

6:30P-7P BBC News (M, W-F); Florida Matters (Tu)

Evening 7P-8P Fresh Air

$75 $65 $60 8P-9P Q with Tom Power

Evening

Jazz 9P-12A All Night Jazz $60 $55 $50

Saturday and/or Sunday

Early Morning

6A-8A

Travel with Rick Steves, Krista Tippett on Being; Peoples Pharmacy, The Inquiry, Florida Matters

$65 $60 $55

Morning 8A-10A Weekend Morning Edition $135 $130 $125

Early Midday

10A-12P Planet Money and How I Built This , Wait Wait …Don’t Tell me!; Radiolab

$160 $150 $140

Midday 12P-4P

This American Life; Snap Judgment; Sound Opinions; Live From Here with Chris Thile, The splendid Table; Hidden Brain, Studio 360

$100 $95 $90

Early Evening

4P-6P The Politic Show from NPR; On the Media; All Things Considered

$120 $115 $110

Evening 6P-8P Live From Here with Chris Thile, To the Best of Our Knowledge

$90 $85 $80

Evening Jazz

8P-12A Jazz Night in America; Jazz Profiles; Saturday Night Jazz with Mike Cornette; All Night Jazz

$75 $70 $65

Package Rates Includes Weekends on WUSF 89.7

Amounts reflect cost per 15-second announcement

Primetime Packages Monday through Friday 6:00 AM. – 10:00 AM. & 3:00 PM – 7:00PM Saturday and Sunday 8:00 AM – 12 Noon & 5:00 PM – 6:00 PM

Rate per 15 Second Spot

Morning Edition, BBC News Hour, The Takeaway, All Things Considered, Marketplace, BBC News, Florida Matters

Weekend: Weekend Edition Saturday, Weekend Edition Sunday, and Weekend All Things Considered

$125

Best Times Packages 6:00 AM to 8:00 P.M. Monday through Sunday

Primetime Package above plus:

On Point, Fresh Air, 1A, The Takeaway, All Things

Considered, Marketplace, BBC News, Florida Matters,

Science Friday, The Florida Roundup

Travel with Rick Steves, Krista Tippett on Being,

People’s Pharmacy, The Inquiry, Planet Money and

How I Built This, Wait Wait …Don’t Tell Me!, Radiolab,

This American Life, Live From Here with Chris Thile,

Snap Judgment, Sound Opinions, The Splendid Table,

Hidden Brain, Studio 360, Fresh Air Weekend, On

the Media, and To the Best of Our Knowledge

$100

Total Audience (ROS) 5:00 AM to Midnight. Monday through Sunday.

All programming audiences reached seven days per week

$60

Copy Examples

WUSF Public Broadcasting is dedicated to respecting and maintaining the non-commercial quality of our programming. We have established guidelines designed to enhance the value of your association with WUSF and create a clutter-free, commercial-free broadcasting environment.

When you decide support WUSF through underwriting, your message will include your company name, location and a brief non-qualitative description of products or services telling listeners or viewers you made this broadcast possible. This on-air message will be an important element of your communications and marketing plan, demonstrating your support of WUSF Public Broadcasting and favorably impressing your target market. We will be happy to help you develop an announcement that delivers your message and matches our requirements.

All on-air messages follow the station’s pre-amble “Support for programming comes from WUSF members and…”

Below are just some of the on-air messages both local and national organizations are using to reach their target audience through WUSF Public Broadcasting.

“Support for programming comes from WUSF members and…Armel Jewelers, serving Sarasota and vicinity

since 1967. Armel Jewelers is a member of the American Gem Society and an official Rolex Jeweler representing Rolex timepieces at two locations; St. Armand’s Circle, Sarasota and Southbay Fashion Center, Osprey.”

“Support for programming comes from WUSF members and…Seitenbacher Natural Foods, offering a complete line of oils for cooking or salads, whole grain Musli Cereals, and Happy Fruits, a gluten-free all-natural snack. Seitenbacher, available at a health food store or supermarket near you.”

“Support for programming comes from WUSF members and…the Tampa law firm of de la Parte & Gilbert assisting clients in business litigation matters as well as counseling in the areas of contracting, corporate governance and risk management. Online at dg firm dot com.

“Support for programming comes from WUSF members and…Crispers. It's the busy-day solution for a working lunch with fresh soup, salad or sandwiches delivered right to the office. Order online at Crispers dot com or via the mobile app. Crispers, the Florida grown and operated restaurant.

“Support for programming comes from WUSF members and…Animal Pet Movers, since 1977, providing pet relocation, pet shipping and international pet-travel services. Air Animal Pet Movers is on the web at Air Animal (dot) com.”

“Support for programming comes from WUSF members and…Johns Hopkins All Children’s Hospital providing services to adolescents and young adults suffering from cancer, helping this young population tackle the disease with a support network focused on their unique needs. Learn about specialized care for kids at Hopkins all children’s (dot) org.”

WUSF & WSMR Sponsorship Guidelines

Your sponsorship message will be carefully crafted to suit your marketing and public relations needs while complying with the FCC

(Federal Communications Commission) regulations applicable to non-commercial stations.

Your sponsorship messages may be 15 seconds or up to 20 seconds on WSMR. Sponsorship messages may include some of the

following elements:

Sponsor’s business or organization name, or that of the subsidiary, legal DBA, operating division or parent company

Business location

Business hours

Business phone number or web address

A value-neutral description of the business of organization

Trade names, products or services that identify the underwriter (No more than three)

Third party names, corporations or sponsors cannot be included in an NPA

An established corporate slogan that complies with all FCC regulations applicable to non-commercial stations

Sponsorship messages must be:

Consistent with WUSF’s image and of general interest to listeners

Not intended to solicit contributions from listeners

Additionally:

Acceptance of messages and sponsors with potential conflicts of interest and problems of listener misconceptions will be taken

into consideration on a case-by-case basis.

The FCC precludes qualitative, comparative, or promotional language. Calls to action, pricing information and inducements to buy

or sell are not permitted. * Mention of awards, favorable reviews, endorsements or testimonials are not permitted.

All sponsorship messages are read “live” by WUSF staff announcers. Submitted copy must be approved by WUSF before the start

of a schedule.

These regulations serve to protect the non-commercial content that public broadcasting listeners value so highly. In this way the

special integrity of the relationship between the stations and their listeners extends to the underwriter as well. The public

broadcasting audience positively identifies the sponsor with the high quality programming of WUSF. WUSF may refuse to accept

messaging from companies, businesses, organizations, or any other entities deemed to be inconsistent with WUSF’s image, not of

general interest to the WUSF audience, or that could be detrimental to the welfare and image of the stations.

* Section 399B of the Federal Communications Act of 1934, and sections 73.504(d) and 73.503(e), FCC 2D 255 (1994)

Creating Connection with Consumers

In spite of the rise of other audio and podcasts, radio as a medium remains very strong. Radio continues to reach significantly more people than any other medium in the United States; 47% of all audio listened to by audiences is broadcast radio. NPR is now reaching more people than ever before, topping 30 million listeners weekly. NPR stations have the highest drive-time ratings for news compared to other news stations in 46% of U.S. markets. 86% of listeners agree that NPR is personally important to them. It is fair to say that NPR is more relevant today than ever before as we consider the importance of connecting to consumers and the rise of purpose-driven brands. The voice-activated future is advantageous for NPR stations as 71% of smart speakers are tuning into more audio, which is bringing radio into millions of homes in a new way. NPR has built a unique trust and connection with audiences and an environment where brands can do the same.

Source: Greater Public July 25, 2018 by BEV ERL Y JAM E S