Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module...
Transcript of Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module...
![Page 1: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/1.jpg)
Writing Headlines That Will GetYou All The Lamborghinis, Love,
And Everything ElseThat You Want
![Page 2: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/2.jpg)
![Page 3: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/3.jpg)
![Page 4: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/4.jpg)
“Remember, the way to a man'sheart isn't through his stomach,
it's through his chest, like inIndiana Jones and the
Temple of Doom.”Julia Segal
![Page 5: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/5.jpg)
![Page 6: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/6.jpg)
Why Lead With Money,Health, And Love?
![Page 7: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/7.jpg)
![Page 8: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/8.jpg)
But Remember… You Don’tWanna Be Selling Too Far
In Advance
![Page 9: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/9.jpg)
![Page 10: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/10.jpg)
![Page 11: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/11.jpg)
![Page 12: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/12.jpg)
Eben Pagan’s7 Power Headline Formulas
![Page 13: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/13.jpg)
Features, Advantages, andBenefits
• Air conditioning is the feature.• The Advantage is what the air conditioner
does. It cools the air inside your car.• The Benefit of the cool air inside your car
is that you can drive on a hot day andkeep the windows rolled up and stay coollike the sweat from a snowman inside yourcar.
![Page 14: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/14.jpg)
![Page 15: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/15.jpg)
#1: Result (Benefit) Focus:How To Get [Result] [Quickly] [Without Risk]
![Page 16: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/16.jpg)
#2: Pain Focus:How To [Eliminate Specific Pain] [Without More Pain]
![Page 17: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/17.jpg)
#3: Situation Focus:If [Specific Emotional Hot Button Situation Is Happening],
Then [Worst Fear Might Be True]
![Page 18: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/18.jpg)
#4: Action Focus:What To Do If [Specific Hot Button Situation]
![Page 19: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/19.jpg)
Another variation on… #4: Action Focus:What To Do If [Specific Hot Button Situation]
![Page 20: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/20.jpg)
#5: Approach Focus:Why [Common-Sense Approach] Doesn’t Work…
And What To Do About It
![Page 21: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/21.jpg)
#6: Customer Focus:10 Mistakes Most [Customer Description] Make [In
Situation] – And How To Avoid Them
![Page 22: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/22.jpg)
#7: Magic:How To [Turn Problem] [Into Benefit]
![Page 23: Writing Headlines That Will Get You All The Lamborghinis ... › Copy-Module › Copywriting Module - Headlines.pdfWriting Headlines That Will Get You All The Lamborghinis, Love, And](https://reader034.fdocuments.in/reader034/viewer/2022042406/5f208d5d44a14012b749586b/html5/thumbnails/23.jpg)
Never Again Be Lost For A World Class Headline WhenYou Use Eben Pagan’s 7 Power Headline Formulas
• #1: Result (Benefit) Focus: How To Get [Result] [Quickly][Without Risk]
• #2: Pain Focus: How To [Eliminate Specific Pain] [Without MorePain]
• #3: Situation Focus: If [Specific Emotional Hot Button SituationIs Happening], Then [Worst Fear Might Be True]
• #4: Action Focus: What To Do If [Specific Hot Button Situation]• #5: Approach Focus: Why [Common-Sense Approach] Doesn’t
Work… And What To Do About It• #6: Customer Focus: 10 Mistakes Most [Customer Description]
Make [In Situation] – And How To Avoid Them• #7: Magic: How To [Turn Problem] [Into Benefit]