World Passenger SymposiumSingapore – 13 October 2011Singapore 13 October 2011

Direct Data ServiceDirect Data Service

Bryan WilsonBryan WilsonDDS project director, IATA

In the beginning was the CRSIn the beginning was the CRS Major airlines built one Every airline needed one But just a few became GDSs

Fulfilling an essential distribution role Fulfilling an essential distribution role With absolute control on agent access And also on market intelligence

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The birth of MIDTThe birth of MIDT

What is it? Record for each booking made yesterday Not personal, No fare

But fareclass and flight detail with sale origin But fareclass and flight detail with sale origin

How is it used? Network planningp g Competitor product evaluation - QSI Yield Management Sales outlet monitoring and incentive schemes Sales outlet monitoring and incentive schemes

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The MIDT baby has grown up!y g p

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Leaving some problems for airlinesLeaving some problems for airlines Need buy from many GDSs

Amadeus, Sabre, Galileo, Worldspan, Abacus, Access, Infiniti, Topaz, Travelsky…

GDSs currently have a monopoly over data for each bookingy p y g Monopoly power usually results in monopoly pricing…

And its only bookingsG d l i di t f l Good early indicator of a sale

But also unreliable as most bookings get changed

MIDT – an essential data source for intelligent airline planning from 1980

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Until IATA launched PaxIS in 2005Until IATA launched PaxIS in 2005 Access ticket data passing through every BSP IATA BSP data + ARC ASP data creates Global Solution

Single gateway for access to global data Or ability to select the portion of interest Or ability to select the portion of interest

Offers web-tool reporting tools Simplifying access for customers Encourages efficient airline competition

IATA quickly gained many customers

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PaxIS success brought legal challengesPaxIS success brought legal challenges GDSs are fighting to defend their data service

MIDT dominanceMIDT dominance Amadeus have stopped PaxIS using data

they transmit to BSPsT l t t i t f ll A d l Travelport trying to follow Amadeus example

Sabre have lost equivalent case – but have appealed!

Today, PaxIS has lost 35% of total data – even 70% in Europe No longer useful to many clients

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If IATA has lost the right to use some of its BSP dataof its BSP data

Wh not se contrib ted airline data?Why not use contributed airline data?

Direct Data Service

DDS Program & VisiongCreate the Premiere Global Create the Premiere Global 

Web ToolsWeb Tools

Industry DatabaseIndustry Database

Input Files from Carriers plus ASP/BSPInput Files from Carriers plus ASP/BSP

Sales

Revenue Management

Marketing

Network Planning

Sales

Revenue Management

Marketing

Network Planning

d & bld & bl

AnswersAnswers

g

Alliances

g

Alliances

Data … Today & Possible FutureTicket Sales Data Indirect & DirectSchedule DataEMDsBooking Data

Data … Today & Possible FutureTicket Sales Data Indirect & DirectSchedule DataEMDsBooking Data

Product & Services  Industry Game‐changersAdvanced Market IntelligenceDDS FeedDDS WebDynamic Charting

Product & Services  Industry Game‐changersAdvanced Market IntelligenceDDS FeedDDS WebDynamic ChartingBooking Data Booking Data  Dynamic Charting Dynamic Charting 

That’s the vision what about reality?That s the vision – what about reality? DDS success requires airline participation

And especially from largest airlines

Participation requires clarity What data is required? What data is required? Who has the rights to that data? What outputs will be provided?

Wh t th l f b i ti ? What are the rules for subscription?

So how are we doing? So how are we doing?

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83 airlines were approached about DDS73 airlines are now supporting DDS in principle73 airlines are now supporting DDS in principle

40 airlines have signed contract to supply data

22 airlines are actively ‘onboarding’8 airlines have had samples accepted8 airlines have had samples accepted

3 airlines have ‘released’ their data

All 40 committed airlines can offer 88% indirect salesAll 40 committed airlines can offer 88% indirect sales

18 inactive airlinesairlines

22 active airlines

BSP/ASP Data

1023M

DDS – fulfilling the vision for i t lli l b l ti k t

382M

2intelligence on global tickets92M

162M

direct641M

direct

655M

772M

168M

147M

147M 563M

610Mdirect473M

641M

326M326M

68 7 563M

indirect indirect indirect

OtherGDSs

PaxIS today +ADXMI 40 signed CDA32 Direct Sales

PaxIS yesterday + ADXMI All 72 airlinessupporting DDS

Global

Simplifying DDS data loading Having industry standard systems provide data for DDS

SITA users for electronic ticketing Lufthansa Systems users for Sirax Revenue

Accounting Expect conclude Mercator agreement with Rapid soon Expect conclude Mercator agreement with Rapid soon Possibility of similar arrangements for users of Kale and

Mona Lisa revenue accounting

Helping answer the legal concerns

Who “owns” airline data?

p g g

Intrinsically airline data must belong to airlines! Airlines must check they haven’t given away those rights by

contract IATA and ARC will protect airlines where contracts are silent

Can competing airlines legally share information? Yes with appropriate data release policies Yes, with appropriate data release policies Ensuring DDS is pro-competitive!

The DDS products

Daily ‘raw’ data filesDaily raw data files DDS will process records from every participating airline

d ASP/BSP d il b iand every ASP/BSP on daily basis Output files made available to DDS users on a daily

basisbasis Record for each ticket issued, but

Sensitive data only returned to Validating Carrier Some additional fields are added as averages and from

schedule data

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Web-tool for flexible reportingPax by routing per O&D

Pax by class by carrier per O&D with average fare/revenue

Pax by routing per O&D with averaged fare/revenue

S l b t b O&D ith d f /Sales by agent by O&D with averaged fare/revenue

Mock-up l

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samples

When is DDS available?When is DDS available?

NowNowfor any carrier with data yloaded and released!

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