World Halal Forum 2010 - Pre-Event General Presentation

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t H e P r e M i e r g l o b a l H a l a l i n d u s t r y e V e n t

K u a l a l u M P u r C o n V e n t i o n C e n t r e , M a l a y s i a

2 1 - 2 2 J u n e 2 0 1 0 | 8 & 9 r e J a b 1 4 3 1 H

W W W. W o r l d H a l a l F o r u M . o r g

global Halal industry:regulatory arCHiteCture, trade and MarKet aCCess

the 5th

World Halal Forum

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tHe World Halal ForuM (WHF) is tHe ‘PreMier’ global Halal industry eVent

deliberations at WHF Will set tHe direCtion oF tHe Halal industry, aFFeCting all global staKeHolders.

PartiCiPate, understand and CHart tHe Future oF tHe global Halal industry,taP into tHe liFestyle CHoiCe oF 1.8 billion Halal ConsuMers

in a usd3 trillion and groWing industry.

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W H F & t H e g l o b a l H a l a l i n d u s t r y

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g r o W i n g g l o b a l H a l a l M a r K e t

The WHF 2010 will focus on understanding the global Halal regulatory framework, issues relating to trade and market access need to be discussed as well as the need to ask real questions about the viability of tapping into this massive global industry.

The Halal industry remains one of the fastest growing industries, surviving strongly against the global economic downturn with growth rates exceeding traditional industry sectors. Supply of Halal products and services are dominated by non-Muslim countries, and huge gaps remain between the trade of Halal products and the market size.

This means that there is a large untapped potential for countries and companies to be major Halal Players, through understanding Halal trade and market access issues.

nortH aMeriCausd15.3 billion

Central & South Americausd820 Million

Africausd155.9 billion

Europeusd69.3 billion

Asiausd418.1 billion

Australiausd1.6 billion

THE NEW INTERNATIONAL HALAL STANDARD

TO BE UNVEILED AT THE WHF 2010 WILL HAVE

A PROFOUND EFFECTS ON EVERY ASPECT OF

THIS EMERGING YET SIGNIFICANT MARKET

As the Muslim world gets richer and bigger, the appetite for trade increases and the demand for value added products increases. The Halal market is ready for:

• ComprehensiveHalalproductranges• Culturaldiversity(exoticfood)• IncreaseinHalalconveniencefood(ready-to-eatmeals)

• Toiletries&personalcare• Pharmaceuticals• Heathsupplements

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Mal aysia – tHe global Hal al industry leader

MALAYSIA HAS LONG RECOGNISED THE IMPORTANCE OF THE HALAL INDUSTRY AND AS EARLY AS 1996,

INCLUDED IT IN THE THIRD INDUSTRIAL MASTERPLAN AND THEREAFTER IN THE THIRD NATIONAL

AGRICULTURAL POLICY IN 1998. IN 2006, THE HALAL INDUSTRY DEVELOPMENT COPPORATION (HDC) WAS

FORMED TO STEER HALAL DEVELOPMENT IN MALAYSIA. IN 2009, HDC HAS BEEN PLACED UNDER THE MINISTRY

OF INTERNATIONAL TRADE AND INDUSTRY (MITI) TO FURTHER ACCELERATE THE DEVELOPMENT OF HALAL.

WHy Malaysia?

•adynamicBusinessEnvironment•advancingwithTechnology•Well-developedInfrastructure•SkilledHumanresources•TowardstheEconomyofTomorrow•ThoughtleaderinHalal

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W o r l d H a l a l F o r u M a C C o M P l i s H M e n t s

World Halal euroPe 2009 PerForManCe

registered delegates : 188 Media attendance : 22Countries represented : 34Mou signed : 3

World Halal Forum europe 2009

HeldattheWorldForumConventionCentreinTheHague,netherlands,from17to18november2009.WHFEuropewasheldforthefirsttimeeveroutsidemalaysia--withtheaimoftappingtotheenormouspotentialofHalalmarketintheEuropeanregion.

duringthetwo-daysessionofWHFEurope,participantsandspeakersagreedthatHalalisnolongeratabooinEuropeasawarenessonHalalproductsandcertificationhasincreasedinthelastcoupleofyears.advertisingcampaignsonHalalproducts,certificationandlabelsarealsoontheriseinEurope,particularlyinFrance,whichhasanestimatedfivemillionmuslimspopulation.

WHFEUroPErESolUTIonS:• TheWorldHalalForumrecognisestheimportanceofanimalwelfareintheproductionofHalal

food especially in the context of religious slaughter. The forum has resolved that organisations and communities involved in Halal food production should explore ways to reduce pain, distress and other welfare problems in the sourcing and treatment of animals during rearing, transport and slaughter. The World Halal Forum should collaborate with academic researchers and other experts in investigating the welfare implication and acceptability of different practices including pre-slaughter methods of restraint and applications to minimise pain and distress at the time of slaughter.

• HalalvaluesandprinciplesareinlinewiththoseofFairTrade.Theforumresolved to work towards the integration of Halal with Fair Trade.

• TheforumresolvedtoworktowardsaEuropeanHalalregulationsandaccreditationsystem,startingwithasinglecountryasapilotproject,withthecountryproposedbeingtheUnitedKingdom.

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TheWorldHalalForum(WHF)2009sawagatheringoftheheadsofstates,industryleadersand academics under one roof to voice their concerns, outline issues, and plot the future directionoftheglobalHalalindustry,whichbroughttogether908participantsfromover47countriesandattractedover52localandinternationalmediapersonnel.WHF2009generatedinexcessofrm9,698,000inPrvaluefromthemalaysianmediaalone.

From the opening ceremony to the closing remarks, there was never a dull moment as press conferences, business matching activities and exhibitions exposed all delegates to a myriad of Halalindustryopportunitiesandchallenges.ThefoyerexhibitionareasshowcasedtheInternationalHalalIntegrityalliance,aswellasmanydifferentbusinessandIslamic-relatedmedia.adjacentto the forum hall was the sponsors’ exhibition area, showcasing Malaysian and prominent international Halal industry players from key segments of the global Halal value chain.

World Halal ForuM 2009 PerForManCe

registered delegates : 980 Media attendance : 54Countries represented : 47Mou signed : 10audited Pr Value (malaysia alone) : rM10 million


World Halal Forum 2009

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World Halal ForuM 2008 PerForManCe

registered delegates : 1190 Media attendance : 200Countries represented : 57Mou signed : 7audited Pr Value (malaysia alone) : rM10.2 million

WorldHalalForum2008,surpassedallexpectations,themed“SustaineddevelopmentthroughInvestment&Integration”theforum was attended by over 1,200 delegates, Heads of State, Ministers, governors, industry leaders, international media, representing 57 countries and the leading global producers of Halal products and services. Further establishing the World HalalForumasthePremiereventintheHalalIndustry.

VIPsinattendanceincluded:

• YAB Dato’ Seri Abdullah Ahmad Badawi, Prime Minister of Malaysia

• HE Mohammad Abul Hassan, HeadofKuwaitidelegation,SpecialEnvoyofKuwaitPm• HE Sheikh Saleh Abdullah Kamel, WorldHalalForumChairman• YAB Tan Sri Datuk Patinggi (Dr.) Hj Abdul Taib Bin Mahmud, ChiefministerofSarawak• YAB Datuk Dr Md. Isa Sabu, menteriBesarPerlis• YB Tan Sri Dato’ Muhyiddin Yassin, ministerofInternationalTradeandIndustries• HE Dr Ir Anton Apriyantono, ministerofagriculture,republicofIndonesia• Mr. Marwan Al Khatib, managingdirectorofdubaiIslamicInvestmentGroup(dIIG)• YB Datuk Dr Ahmad Zahid Hamidi, ministerinthePmdepartment

• YB Datuk Peter Chin Fah Kui, ministerofPlantationIndustries&Commodities• Mr. Ömer Faruk Doğan, deputyUndersecretaryofForeignTrade, republicofTurkey

World Halal Forum 2008

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tHe inaugural WHF 2006“tHe global Halal MarKet – an industry PersPeCtiVe”

Number of delegates: 463

Countries Represented: 27

Audited PR value in Malaysia alone: RM3.79 million

TheWHFCEoroundTableseriesisanother initiative in-line with the World HalalForumCharterendorsed by the Prime Minister of Malaysia. WHFCEoroundTable will assist and support the development of world-class Halal industry standards covering the entire value chain.

World Halal ForuM 2007“HarMonising tHe global Halal MarKet”

Number of delegates: 914

Countries Represented: 37

MOU Signed: 5

Audited PR value in Malaysia alone: RM4.42 million

The World Halal Forum –Industrydialoguesare designed to create understanding in different sectors and drill down to the heart of issues faced by industry players, governments, and stakeholders alike.TheIndustrydialoguesallowspecificissuestobeaddressed and problems resolved before the next World Halal Forum.

WHF industry dialogues

WHF Ceo round table


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goVernMent suPPort & international reCognition“tHe Malaysian international Halal sHoWCase (MiHas) and tHe World Halal

ForuM, WHiCH reCeiVed a treMendous resPonse, Will be an annual eVent.”HalalChapter,3rdIndustrialmasterPlan(ImP3),18august2006

Malaysian goVernMent suPPortThemalaysianGovernmentiscommitted to playing a leading role in the global Halal industry and establishing Malaysia as a global Halal hub. Towards this end, the Malaysian Governmentisundertakingarangeof initiatives including endorsing the annual World Halal Forum events.

OIC RECOGNITION1. Welcomes the covening of the

3rd annual World Halal Forum, whichwasheldinKualalumpur,

malaysiaon12-13may2008.


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international Halal integrity allianCe

ADOPTION OF INTERNATIONAL HALAL INTEGRITY ALLIANCE (IHI ALLIANCE), A NON-NATIONAL

AND NOT-FOR PROFIT ORGANISATION TO DEVELOP, IMPLEMENT AND MAINTAIN HALAL STANDARD

AND CONFORMITY ASSESSMENT SYSTEM IN ASSURING HALAL INTEGRITY THROUGHOUT THE

WHOLE SUPPLY CHAIN, AND TO PLAY A LEADING ROLE IN ASSISTING MUSLIM AND NON-MUSLIM

COUNTRIES IN HALAL INSTITUTIONAL DEVELOPMENT AND OTHER IMPORTANT AREAS.

WorldHalalForum2008resolution


FromresolutionthatwaspassedatWorldHalalForum2008,theInternationalHalalIntegrityalliance(IHIalliance)hasstartedthefirstofaseriesofWorkingGroupmeetingstodevelopthemodulesfortheInternationalHalalStandard.

on2may2009,IHIalliancewasinvitedtopresentitsframeworkonthedevelopmentofGlobalHalalStandardsattheIslamicChamberofCommerce&Industry(ICCI)GeneralassemblyheldinCairo,arabrepublicofEgypt.

addressingtheChamber’sPresident,H.ESheikhSalehKamel,BoardmembersandrepresentativesoftheUnionsoftheIslamicStates’Chambers;darhimHashim,theChiefExecutiveofficerofIHIalliance,hadthehonourtopresenttheglobalframeworkinthepresenceoftheH.EtheEgyptianministerofTradeandIndustry,rashidmohamedrashid.

IHI ALLIANCE MANDATES & RECOGNITION:•recognitionbytheorganisationofIslamicConferenceattheForeignministersmeetingheldinUganda(2008).

•StrategicpartnershipbetweenIHIallianceandtheIslamicChamberofCommerceandIndustry(ICCI),anorganoftheoICmandatedtobetheprincipalrepresentativeoftheprivatesectorinoICmemberstateswithregardtovalues,Halalandqualitycontrol.

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World Halal ForuM & iHi allianCe

WorldHalalForum2008markedthemostsignificanteventforIHIallianceas the Tun Abdullah pledged the Malaysian government’s full support for IHIalliancewithanallocationofrm15millionoverthenextthreeyears.

H.E.SheikhSalehKamel,PresidentoftheIslamicChamberofCommerceandIndustry(ICCI)announcedthestrategicpartnershipbetweenIHIallianceandICCIinhismaidenspeechasthecurrentWorldHalalForumChairman.ThiseffectivelyentrustsIHIalliancewiththetaskofimplementingtheGlobalHalalagendamandatedtoICCIbytheoIC.

The World Halal Forum 2010 will be an important milestone for IHI Alliance. In 2009 four modules of the Global Halal Standard were released for public review and in June 2010 delegates will see the results. The remaining six modules will now be released in June 2010, marking the start of five months of public review period.

10 modules of the International Halal standard


Thefinal6modulestobereleasedforpublicreview.Be the fi rst to see what this means for you!

FInanCE

anImalFEEd

laBTESTInG

loGISTICS&ColdSToraGE

FoodSErVICES

CoSmETICS&ToIlETrIES

non-mEaTProCESSEdFood

SlaUGHTErProCESS

anImalWElFarE

IHI AllianceHalal Standards

PHarmaCEUTICalS

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us Kosher market is usd100 billion with 86,000 differentiated products.

Muslims purchase more Kosher products than Jews.

For every one Halal product on the shelves, there are 86 Kosher products.

M o V i n g a H e a d

tHe Halal industry is still deVeloPing

The World Halal Forum is committed to developing the globalHalalindustryforthebenefitofallmuslims.

From its inception the forum adopted a very clear set of guidelines and goals to compliment this development.

Partnership with WHF means an investment in the future of the Halal industry.

The WHF platform brings people together to discuss the onemajorissuethatunifiesandbenefitsallmuslims,show your staff and customers your brand cares.

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M a r K e t i n g & M e d i a

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The World Halal Forum and secretariat have been conducting a full developmental programme for Halal since 2003.

These include •GUIDEBOOKS •MAGAZINE •TV SHOWS •WEBSITES •INTERNATIONAL EVENTS •INTERNATIONAL AWARDS •TRAINING & CONSULTANCY •NON-PROFIT ORGANISTION •AWARENESS EFFORTS

W o r l d H a l a l F o r u M M a r K e t i n g M e d i a

CoMPreHensiVe Halal deVeloPMent PrograMMe

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M a r K e t i n g & b r a n d P r o M o t i o n

The Forum is not only a platform for discussion and debate, it is also a vehicle for action. Agreements, M.O.U.s, and new initiatives have been announced at WHF that have changed the face of the Halal Industry. Press conferences and signing ceremonies held during WHF ensure global press coverage.

HigH iMPaCt agreeMents

1. THEadVErTISInGandPromoTIonalProGrammE•localandinternationalmedia•Broadcastmedia•Printmedia•Internetadvertising•Buntingsandbanners

The World Halal Forum has a strong and effective promotional campaign to ensure the success of the event and the growth of the brand. The brand building campaign consists of advertising and public relation activities, international dialogues and roundtables, and participant promotion.

2. PUBlICrElaTIonS•Generalpublicrelationsactivities•Internationallaunches•locallaunchesinmalaysia•Internationalpromotionaltrips•managementofmediacentreforWHF2010•mediafly-in

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4. ParTICIPaTIonPromoTIonThe goal of this programme is to bring the key decision makers in the global Halal industry to Malaysia for WHF every year.

We classify the key players as follows:•Thosethathaveapotentialtotrade,manufactureandsupplyrawmaterials•Thosewithapotentialtoinvest•Thosealreadyconsideringinvestmentandwantingencouragementtocommit•ThosethathaveaninfluenceonHalaldevelopmentincludingcertificationbodies


The participants will be from the following groups:•KeygovernmentofficialsfromoICandSoutheastasiacountries•KeyindustryplayersintheHalalindustryglobally•non-oICHalalsupplyingcountrieslikeBrazil,Southafrica,argentina

•HeadsofCertificationBodiesandIslamicorganisations•TradeassociationsandChambersofCommerce•Internationalmedia•BusinessassociationsandSmEsfrommalaysia

3.WorldWIdEPromoTIonTheWHFpromotionaltours&IndustrydialogueshavebeenheldinJakarta,Istanbul,SaoPaolo(Brazil),Buenosaires(argentina)andSingaporetonameafew and upcoming includes Jordan and Australia.

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ProMotion saMPlesBroCHUrE&oUTdoordISPlaY onlInE:WEBSITES&EmaIlnEWSlETTErS

PrInTadVErTISEmEnT

nEWSlETTEr&adVErTorIal


onlInE:WEBSITES&EmaIlnEWSlETTErSonlInE:WEBSITES&EmaIlnEWSlETTErS

WWW.WorldHalalForUm.orG

InaPrIl2008:

•412,200UnIQUEVISITorS

•21.5GBBandWIdTHUSEd

WWW.HalalJoUrnal.Com

aVEraGE400KHITSPEr

monTHand15KPErdaY

WHFEmaIlnEWSlETTEr

daTaBaSE29K

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M e d i a C o V e r a g e

duetotheexcellentpositioning,branding,programme,professionalism and quality of participants at the WHF, the event has been featured in the media extensively.

WHF has been featured in the following international media: •asianWallStreetJournal•newsweek•BBC•aBC•ThenewYorkTimes•TheGuardian•aFPnews•aP-dowJones•Yahoonews•aP-foodtechnology.com•People.com•amEinfo•muslimGuardianonline•Irannewsagency•ChinaViewmeatProcess.com•Islamonline•Biznewsdatabank.com•angloinfo.com•manyothers...

The WHF has been featured in all important media in malaysiaandactivelyidentifieskeyforeignmediatoflyinand cover the event, thereby maximising global exposure.

WHF Secretariat manages a world-class media

centre during the forum providing press with

all the tools and information required.

11,000,000.00

9,000,000.00

7,000,000.00

5,000,000.00

3,000,000.00

1,000,000.00 WHF 2006 WHF 2007 WHF 2008 WHF 2009

Comparison of Pr Value

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M a i n Pa r t n e r e V e n t

THE WORLD’S LARGEST INTERNATIONAL HALAL SHOWCASE

mIHaS2010offersthelargestandmostcomprehensiveshowcase of the world’s Halal products under one roof. mIHaS,whichisalsomalaysia’slargestfoodandbeverage expo, will gather various sectors of the industry from food and beverage, pharmaceuticals, herbal products, cosmetics, healthcare to banking and financial services.

Sinceitsfirstshowcasein2004,mIHaShasestablishedits stature and now draws participants from every corner of the world. Support from various countries across Southeastasia,themiddleEasttoEuropehasequippedmIHaSwiththeextraedgetobreakthroughbarrierstoenter new, young and vibrant markets committed to serve the needs of Halal consumers and to reach a quality- conscious generation seeking quality Halal food products.

overthepastsixyears,mIHaShascreatedbusinessopportunities, introduced new products and developed fresh ideas, accommodating various industry players locally and internationally in the Halal food and services industry.

mIHaSisgrowingfromstrengthtostrengthandweproudly invite you to explore the exciting opportunities andembracenewideasthatawaitonlyatmIHaS2010.

tHe 7tH international Halal sHoWCase (MiHas 2010)THESPrEadInGInFlUEnCEoFHalal 23–27JUnE2010

maTradEEXHIBITIon&ConVEnTIonCEnTrE(mECC), KUalalUmPUr

Be a part of this USD3 trillion market. Be part of MIHAS 2010.

FormoreinformationonmIHaSanditsexcitingopportunities,visitourwebsitewww.halal.com.my or contact:

mIHaSSECrETarIaTlevel8,WestWing,menaramaTradE,JalanKhidmatUsaha,offJalanduta,50480Kualalumpur,malaysiaTel:+60362034433Fax:+60362034422Email:[email protected]

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Bethefirsttounderstandthechallengesandissues of the global Halal market and get the leaders advantage by participating.

Seefirsthandrealissuesfacedtodevelopandtap into the global Halal industry and provide your input into the WHF 2010 resolution that will set the direction for the years to come.

5tH World Halal ForuMglobal Halal industry:

regulatory arCHiteCture, trade and MarKet aCCess

Kuala luMPur ConVention Centre, Malaysia

21-22 June | 8 & 9 reJab 1431 H

Keytopicstobedeliberated:•HarmonisationofHalalStandards•realitiesandmythsoftheHalalIndustry• InternationalHalalregulatoryFrameworkCreation•CanHalalbeusedasanon-TariffTradeBarrier?•animalWelfareandEthicsintheHalalIndustry• InclusionofHalalinGlobalSportandHumanitarianEfforts• InvestmentandTradeopportunities•GrowthofHalalProductsinretailmarkets

AWARDS CATEGORY(You may nominate under more than one category)

• BEST HALAL PRODUCT• MOST CREATIVE MARKETING CAMPAIGN• BEST ISLAMIC FINANCIAL SERVICE OR PRODUCT • BEST CORPORATE SOCIAL RESPONSIBILITY PROJECT• TRAVEL & HOSPITALITY • BEST HALAL-RELATED SERVICE PROVIDER• BEST INNOVATION IN HALAL INDUSTRY • OUTSTANDING PERSONAL ACHIEVEMENT IN THE HALAL INDUSTRY

THE HALAL JOURNAL AWARDS CELEBRATES AND HONOUR SUCCESS, INNOVATION AND HARD WORK IN THIS EXCITING EMERGENT MARKET.

Recognising Excellence

AWARDS WILL BE PRESENTED AT THE WORLD HALAL FORUM 2010 GALA DINNER ON 21 JUNE 2010

AWARDS

iMPortant notiCe: © 2010 KaseHdia sdn bHd inForMation Contained Herein is tHe sole ProPerty oF KaseHdia sdn bHd. tHis inForMation sHall not be CoPied and/or

distributed in Part or in WHole to any otHer Parties WitHout Prior Written PerMission oF KaseHdia sdn bHd.

KaseHdia sdn bHdt : + 603 6203 1025 | f : + 603 6203 4072

KaseHdia.CoM HalalJournal.CoMa : 31-2, PlaZa CrystalVille, Jalan 22a/70a, desa sri HartaMas, 50480 Kuala luMPur, Malaysia

For sPonsorsHiP Please ContaCt: FranCisCa sHaiKManager – Client relationsHiP | e: [email protected]

World Halal Forum 2010 - Pre-Event General Presentation

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