Publisher's Transformation with Programmatic, Digiday Publishing Summit Europe, October 2016
Workshop with The Trade Desk, Digiday Agency Summit, March 2017
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Transcript of Workshop with The Trade Desk, Digiday Agency Summit, March 2017
5 Ways Programmatic Will Evolve in 2017
1. Advanced TV will start getting real budgets.
2. Offline sales attribution
3. Advertising gets better(and more authentic)
4. The rise of Programmatic Guaranteed
5. BYO algorithm
