Audience Data Influences Native, Digiday Publishing Summit Europe, October 2016
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Dolly Jones Digital Strategy Director BRITAIN AUDIENCE DATA INFLUENCES NATIVE
Transcript of Audience Data Influences Native, Digiday Publishing Summit Europe, October 2016
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Dolly JonesDigital Strategy Director
BRITAIN
AUDIENCE DATA INFLUENCES NATIVE
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DATA INFORMED, NOT ENFORCED
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IDENTIFY & MARRY TRAFFIC TRENDS & CLIENT KPIs
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WHAT DOES SUCCESS LOOK LIKE?
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CONSIDER CONTEXT
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3 KEY TAKEAWAYS
Treat branded content as you would editorial content; from idea to optimization1
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Be creative with data: marry KPIs to traffic trends
Contextualize, and be unique within the context in which you are offering content