Storytelling At Scale, Digiday Content Marketing Summit, August 24th, 2016
Production Proactive, Digiday Agency Summit, March 2017
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MARCH 03 2017 Production Proactive emerging disciplines in agency production
Transcript of Production Proactive, Digiday Agency Summit, March 2017
PowerPoint Presentation
MARCH 03 2017
Production Proactive
emerging disciplines in agency production
2Content Managementmoving from the start & stop, asset-to-asset mentality to an ASSET MANAGEMENT model
EXECUTION PERFECTIONEXECUTION CONTEXT
The 5 Cs of Content Management: Production Disciplines4
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INTERNAL DEVELOPERS
ITERATION & PROTOTYPING
PLATFORM PARTNERSHIPS
ACCELERATED COLLABORATION
X-LAB
CREATIVE TECH & EXPERIMENTATION
MARKETING SCIENCE
DATA & OPTIMIZATION
COMMS PLANNING
CONTEXTUAL FOUNDATION
Studios UnleashedConnected BBDO Offerings
6Production Proactive
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RecapContextually supercharged
Operationally re-disciplined
Dogs are nice