Working with Volunteers

Working with Volunteers:Nuts & Bolts of Facebook & Twitter

Roxanne Darling@roxannedarling

photo credit: ivanwalsh on Flickr1

19 April 2013Cameron Center on Maui

The County of Maui, Volunteer CenterNetwork of Volunteer Leaders MauiTri Isle Resource and Conservation

Development Council, Inc.

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#SocialVol#nonprofits

@roxannedarling

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Before you recruit

volunteers...4

Get Your Social House in Order.photo by abbamouse on Flickr

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1) Create Business Pages and Personal Profiles

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes9) Network within your community

DO

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1) Create Business Pages and Personal Profiles2) Set Usernames & Short URLs3) Have usage policies: public & private4) Add Sharing tools to your website5) Identify your Hashtags6) Create an Editorial Calendar7) Provide Training, Support, & ASSETS8) Join & leverage relevant memes9) Network within your community10)Track key metrics

DO

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Facebook Actions Cheat Sheet

Add Timeline Cover Image

Write About page content, think SEO

Determine other “tabs”

Set page Username

Connect Mobile Device; get Pages App

Manage Admins; LIKE other Pages

Invite people via Email to Like the page

Monitor Insights

Add FB Like badge to your website!

Add Sharing tools to your website

Admin Actions Page PostingsPosting Updates (Editorial Calendar)

Using Notes, Events, Photos, etc.

Posting via Mobile

Highlighting an Update

Responding to Updates & Messages

Consider weekly memes / hashtags

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Twitter Actions Cheat Sheet

Add custom background & colors

Write description, think SEO

Create Lists

Follow back!

Connect Mobile Device

Track trends

Add Twitter badge to your website!

Add Sharing tools to your website

Admin Actions Page PostingsPosting Updates (Editorial Calendar)

Respond to Updates & Messages

Use Your Lists

Use your #hashtags

Post via Mobile (Tweetbot app)

Saving Favorites

Consider weekly chats / hashtags

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Let’s Take a Look

Facebook:Community CentralDeeper conversationsRicher conversationsMore leveraged sharing

Twitter:Breaking NewsLive chatsHashtag FilteringLive Event Sharing

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Volunteer Assignments

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1) Track your mentions using Google Alerts


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events8) Be your ears on the ground...


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1) Track your mentions using Google Alerts2) Post to your Facebook & Twitter3) Create graphics to use on social networks4) Write stories & make media for you5) Share your hashtags and content with F&F6) Show you how to use the tools7) Be ambassadors at live & virtual events8) Be your ears on the ground...9) Research people, memes, etc for you


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Answer "howto" questionsAddress customer service issues

Share insider knowledgeAsk “what if” questions

Ask “fill in the blank” questionsAsk “what would you do?” questions

Ask for photo captions.Provide quotes.Include images!

Conversation Starters

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Let’s Practice Now!






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Without a link,you don’t exist!

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Listening & MeasuringWhat keywords do you want to track?

Why do you want to listen?Where will you listen?

How will you use what you've heard?

search.twitter.comgoogle.com/alertsfacebook: insights

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The Editorial Calendar

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• Blog Posts• Social media network messaging • Event Details• Announcements (awards, mahalos, etc)• Email campaigns• Videos: live stream, short form, long form• Offers and Timelines• Promotions and sweepstakes• Offline Ads / Mailers

Items for the Calendar

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Be Your Own Media.

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World Oceans Day

"oceana" on

Instagram

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Over 4 million channel views

MarylandZoo.tv

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$10,000 in 24 hours; average gift < $30

www.epicthanks.org

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Share and Engage.

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ING Direct Café

What do you have to share that will get others talking

about you?

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Johnson & Johnson

Share your insider knowledge.

Information is a tonic.

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Identify & Support Connectors.

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#HiTwestivalOne Pau Hana > $2000

honolulu.twestival.com

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Transparency & Ambassadors on USS Nimitz

www.beachwalks.tv

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Todd Cochrane • RawVoice

Photo by Hawaiion Flickr

Connect with a built-in targeted audience:Sponsor Bloggers &

Podcasters

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Engage with other Leaders

www.idealist.org

www.givingtuesday.org

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Understand the new math.

(and Signal vs Noise)

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Mighty J Music

30,000 who don't care- or -

3,000 who do?

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Kevin Kelly 1000 True Fans32

Find Your New Media Voice33

BareFeetStudios.comBeachWalks.tv

Roxanne Darling@roxannedarling

Share the Love!34

Working with Volunteers

Technology

Transcript of Working with Volunteers