Word Trends
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Transcript of Word Trends
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7/27/2019 Word Trends
1/22
58th World Newspaper Congress Timothy Balding
World Trends In TheNewspaper Industry:An Update
Timothy BaldingDirector GeneralWorld Association of Newspapers
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Circulation & Readership Trends
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Overview - Titles
World daily titles increase
Increase in daily titles 1 yr + 2%
Increase in daily titles 5yr + 4.6%
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Overview
World circulations increase
1 year - +2.1%
5 year - +4.8%
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World Daily Newspaper Circulation
0
50.000
100.000
150.000
200.000
250.000
2000 2001 2002 2003 2004
Asia
Europe
N. America
Africa
S. AmericaAustralia Oceania
1 year %
+4.1
-1.4
- 0.2.
+6.3
+6
-1
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Newspaper circulation- USA/Japan/China
USA Morning -0.09 +0.25%
USA Evening -6.2 -14%
Circulation % 1 year 5 year
USA -1.01 -2.06
Japan +0.04 -2.13
China +3.73 +26.49
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Circulation performance EU 20042000/04 % 2003/04 %
Austria 2.68 1.90
Belgium -5.21 0.54
Czech Republic -2.52 -0.36
Denmark -10.53 -4.06
Estonia -1.91 2.39
Finland -2.12 0.53
France -5.81 -1.28
Germany -7.73 -2.11
Greece -9.25 -0.64
Hungary -9.48 -4.55
Ireland 29.27 -3.89
Italy -5.53 0.19
Latvia 10.56 -0.56
Luxembourg -4.27 -0.02
Netherlands -8.54 -3.35
Poland 43.99 15.21
Portugal - 5.78
Slovakia -11.28 -5.14
Spain -0.49 1.31
Sweden -1.29 -0.43
United Kingdom -11.41 -4.43
Circulation
up in 8
countries lastyear!
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Newspaper circulation -Indian Sub-Continent
Circulation % 1 year 5 year
India +8% +14%
Pakistan +3% +13%
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Newspaper circulations - Asia/Pacific
Average
Circulation %
1 year 5 year
Australia -1.21 -4.83
N. Zealand -0.01 -4.96
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Newspaper circulations - Latin America
Circulation % 1 year 5 year
Brazil +0.8 -17.2
Costa Rica -2.06 +0.07
Bolivia +1.5 -17.0
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Advertising Trends
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Total newspaper advertising spend & share
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
US$millio
n(currentprices)
0.0
5.0
10.015.0
20.0
25.0
30.0
35.0
40.0
45.0
%
Ad expenditure (left hand scale) Market share (right hand scale)
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Daily Newspaper Advertising Revenue
Advertising expenditure up % in 2004 by +5.28%
Over five years advertising revenue is down by % -3.08
2000/01 2001/02 2002/03 2003/04 2000/04
-8.32 -1.58 +2.02 +5.28 -3.08
73,569 67,451 66,384 67,728 71,30
2000 2001 2002 2003 2004
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Advertising- USA/Japan/China
AdvertisingRevenue %
1 year 5 year
USA +3.93 -4.4
Japan +0.01 -
China +28.93 +116.39
d
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Advertising revenue - Europe
Advertising
Revenue %
1 year 5 year
EU +4.0 -16.0
Ad i i
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Advertising revenue - India/South Africa
Advertising
Revenue
1 year 5 year
India +25 +237
South Africa +14.65 +49.6
Turkey +175.6 +37.6
Turkey revenues at constant prices
Ad i i
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Advertising revenue - Australia/New Zealand
AdvertisingRevenue
1 year 5 year
Australia + 7.62 +32.15
New Zealand +14.7 +32.6
Ad ti i R
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Advertising Revenue - South America
AdvertisingRevenue
1 year 5 year
Brazil + 15.4 +9.7
Peru +1.75 -12.1
Uruguay +16.5* -34.6*
Chile +4.7 -6.8
Argentina** +9.9 +13.3
Colombia** +3% +17%
**Expenditure * 2002/3
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Internet trends
N li ti
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Newspaper on-line consumptionSelected title
Newspaper on-line consumption risesdramatically from 2000 - 2004
2000 / 2004
Five yeargrowth
2003 / 2004
One yeargrowth
+350% +32%
Krone.at
De StandaardTijdnetLe Soir En LigneGazet Van AntwerpenHet Belang Van LimburgIlta-SanomatHelsingin SanomatIltalehtiKauppalehti
Aamulehti
Bild
Sddeutsche ZeitungDie Welt OnlineRheinische PostBerliner Zeitung
Morgunbla_i_/rvakurThe Irish TimesIrish IndependentIrish ExaminerThe Sunday Business Post
De TelegraafNRC Handelsbladde Volkskrant
Algemeen DagbladTrouw
VGDagbladet
AftenpostenBergens TidendeDagens Nringsliv
Bergensavisen
Kleinezeitung.at
Der Standard Online
Newspaper
News Networld
Top (Kurier group)Austria.com
I t t d ti i
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Internet advertising revenuesAsia / Pacific
2003/2004
Internetrevenues
+44%
Country 2003 2004 +/- %
Australia 154 196 27%Hong Kong 15 16 7%
India 8 9 13%
Japan 1020 1565 53%
Korea Rep 227 254 12%Taiwan 32 57 78%
Thailand 5 8 60%Asia Pacific 1461 2105 44%
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Newspapers: 400 Years Young!