WKACC Newsletter June 09

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    My Business AdvocateBuilding Better Communities by Building Better Businesses

    Marketing in a Recession - How To Survive and Thrive

    June 2009 Volume 29, Issue 6

    Inside This Issue

    Survive and Thrive 1Opinion by John 2South Kent Swing 3

    Member Recruiting 4ChamberPartners 5Real Estate Update 8eTool Developers 8Ambassadors' Corner 9Road Cosntruction Info 9Cruise Corner 10Metro Merchant Info 10Membership Value 11

    Calendars on Pages 6 & 7Log on to www.southkent.org

    For details.

    Marketing your products or servicesduring a recession is always difcult.

    Every business, regardless of industryor maturity should advertise theirproducts and services to create afavorable sales environment andgenerate qualied prospects. There

    are two things survivors do withtheir marketing during a recession.

    1. Maintain or Increase MarketingSpending and 2. Focus on Smarter

    Marketing

    Maintain or Increase MarketingSpending. Study after study afterstudy says businesses that maintaintheir marketing spending during arecession increased market shareand had higher sales protability

    than those that reduced marketingspending in both the short-term andlong-term! Increasing marketing

    spending during a recession offerseven greater benets. THIS MAY

    SEEM DIFFICULT TO DO as youhave pressure to cut costs everywhere

    you can to survive. You may be

    experiencing lower results fromyour marketing spending, but youare better off making deeper cutselsewhere.

    Cutting back during a downturncan be like throwing away yourequity. Maintenance today costsmuch less than rebuilding tomorrow.

    Another perspective to consider isthat advertising is a cumulative effort.Maintaining brand recognition shouldbe considered an on-going businessinvestment and the momentit stops, it begins to lose powerimmediately and future sales arein jeopardy. Increasing advertisingspending during economic expansionoften yields no improvement inmarket share, because 80% of yourcompetitors are also increasing theirspending. Conversely, at least half

    of businesses reduce their advertingspend during an economic downturn,stated the Association of NationalAdvertisers in a recent article.

    Focus on Smarter Marketing.Customers are not in a risk-takingmood. If they are not in your marketnow, they wont be until economy getsbetter. This is not the time for try togrow the market for your product orservices. You need to offer very deep

    price discounts today to generate trial- loss leader pricing will put you outof business today. Todays customer

    wants VALUE in the products andservices that they MUST buy.Discretionary purchases are beingdelayed. This means you shouldADVERTISE THE NEEDS, NOT

    THE WANTS YOU OFFER in todaysenvironment.

    Focus on encouraging currentcustomers to increase the frequency

    or size of purchase and to purchaseother products or services from you(cross sell/up sell) that they haventdone historically. Consider addinga Frequent Buyer Program to buildcustomer loyalty. On-going customercommunication (Newsletters, reminderpostcards, and courtesy phone calls)is more important than ever, so they

    know you are still in business. Live bythe old marketing saying, If it works,do more of it if it doesnt, stop doingit. Use proven advertising media that

    works for you and other businessesin West Michigan to promote thebusiness. Dont take a risk withunproven fringe advertising vehicles.

    TARGETED Direct Mail Advertisingworks in any economic environmentif done properly. Focus on generatingreferrals from customers and othersin your sphere of inuence. Attendevery networking event you can.

    Join a referral group like BNI or TheCatalyst Group to maximize yourmarketing spending ROI.

    In a business climate like today wheredecision makers want to buy, not besold, you need to be a farmer, not ahunter. This means taking a lowpressure, highly visible, relationshipapproach to your marketing.

    Keep a good attitude and good luck inyour marketing in the near futuretherecovery is right around the corner.

    Blair Entenmann is President of

    MarketingHelp!, a Grand Rapids

    based marketing firm specializing

    in helping clients catch and

    keep customers with better

    marketing strategies, programs

    and implementation. For more

    information, visit www.mktghelp.

    com or call 616-866-1198.

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    Many WKACC Group Health Plans tochoose from.

    For you and your employees. [email protected] for plan pricing and

    work and residential eligibility requirements.

    Our 29th AnnualSouth KentSwing GolfOuting willbe on Friday,

    June 12th atThe PinesGolf Course.

    Get Ready to SWING into Summer NetworkingLocated at

    5050 Byron

    Center SEin Wyoming.

    The Pines

    has been a

    Member since

    1994.

    Registration begins at 10 am withan 11 am shotgun start.

    The day includes use of the drivingrange and putting green, 18 holesof golf, cart, refreshments on thecourse, a box lunch and dinner atthe end of the day for only $85 pergolfer. NO REFUNDS after June 5,2009.

    Sponsorships still Available:Packages can include advertising:on the course, carts, volunteershirts and in the program. Somepackages also include a marketingbooth on the course, golng spots

    and website advertising. Pricesrange from $100 to $1000. Contact

    [email protected] or call 616-531-5990.

    Golf Prize Alert!Put your business in the spotlight

    when you donate a prize or prizesfor our 29th Annual South KentSwing Golfers. We love the big stuffbut we need items for the Golfers'Goody Bags too!

    Some suggestions include, butare not limited to, electronics, giftcerticates or cards, gift baskets,

    golf accessories, golf balls andtees, sunscreen and bug repellant.Contact [email protected] make a contribution. We'llacknowledge your business in thegolfers' programs and at the AwardsBanquet at the end of the day.

    Attention Junior Golfers!The Kent Optimist Club invites Junior Golfers ages 12-18 to join us for

    our local qualifying tourney for the Optimist International Junior GolfChampionship on June 15 at Thornapple Pointe Golf Club.

    Registration form and details available atwww.grandrapidskentoptimists.org

    or call Harry at 616.475.1167

    Put the Power of Pizza

    working for your Business!One flyer delivered with every pizza delivered by

    Dominos Pizza during July and Aug!

    Wyoming-Grandville delivery area!

    Ad size 2 X 3

    Only $70, Two Spots For $125!Contact Jerry Fennell, 334-5150

    [email protected]

    The Grand Rapids Champter of SCORE can provide the tools andknowledge you need to start or improve your business. ContactSCORE for more information on free counselling opportunitiesand low cost workshops. A SCORE Representative, Ernie Birgeis available to meet with you by appointment. Contact him at

    616-771-0305 or log on to www.scoregr.org for more information.

    Contact [email protected] ordrop off prize donations beforeWednesday, June 11 at 5pm.

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    MEMBER RECRUITING

    Meet Pat Pols - Owner ofRe/Max Lifestyles andChair of the 2009 Member

    Recruitment CommitteePat Pols is an Associate Broker

    and one of the owners of RE/MAX Lifestyles. She works as ateam with husband, John whois the Broker. John and Pathave both attended Chamberfunctions.

    Her daily activities at Re/MaxLifestyles include listing andselling properties, recruitingand mentoring agents, andofce management. She has a

    BC in Accounting. Her businessqualications include:ABR, Accredited BuyersRepresentativeGRI, Graduate RealtorInstituteASP, Accredited StagingProfessionalCertied Mentor, Training,

    Mentoring for AgentsIn addition John and Pat have 4children - 2 boys, 2 girls (3 aremarried) and 4 grandchildren - 2boys and 2 girls.

    Member RecruitingPat Pols, co-owner of

    Re/Max Lifestyles.Pat assures us she

    still has time for her

    hobbies and her

    interests including

    biking, walking,camping, reading, and

    traveling.

    Several members made referrals

    during the months of Apriland May. The winner of a twonight stay at Woodland CreekApartments. will be announcedat the June 3rd Fridays!Networking Luncheon.

    Stay tuned for our next Bi-Monthly Recruiting Challenge.If your business would liketo donate a prize to supportmember recruitment [email protected]. Ask herhow providing a incentive prizecan benet your business.

    It's easy to make a referral.Contact the Chamber at 616-531-5990 or email [email protected] and share thename of the business, a contactname and phone number oremail address. We'll make thecontact. As soon as we activate

    your referrals membership,

    you'll receive $25.00 inChamber Bucks Credit and haveand entry in the next drawing.

    Pat's Chamber Activities includebut are not limited to ChamberAmbassadors, Member RecruitingCommittee (chair), and the After HoursCommittee (a sub-committee of theChamber Ambassadors).

    When we asked what her biggest needwas, she responded "We're looking for

    new ideas! I would like to invite any ofour members who can spare an hourin the morning on the rst Thursday

    of the month to join our committee."

    Add your ideas to the mix.TheMember Recruiting Committee meetson the rst Thursday of each month

    at 8 am at the Chamber Ofce. New

    members of the group are welcome atany time. Come and help us grow theChamber. Contact sue@southkent.

    org or call 616-531-5990 for moreinformation or to rsvp for themeeting.

    !!! News Flash !!!Citadel Broadcasting to provide Members with great incentives!

    "Congratulationson being a partof the Wyoming-Kentwood Area

    New Members will receivebroadcast and webadvertising through CitadelBroadcasting, a packagevalued at $1500.00, with

    their new membership!

    Renewing Members will getrecognition on the CitadelWebsite and a 10% discounton all advertising purchasedon any Citadel GrandRapids Radio Station. Somerestrictions apply to both

    of these offers. Pleasecontact [email protected] or [email protected] for information on howto claim your incentive

    from Citadel Broadcasting.Don't delay, call us today!

    The Chamber.Now, More Than Ever.

    Pass It On!

    Chamber of Commerce, an

    organization dedicated tobuilding the West Michiganeconomy and helping yourgrow your business. Welook forward to working

    with you in the comingyear."

    Kate Conley, Citadel WestMichigan

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    Workingwith a

    ChamberPartneris

    GoodBusiness!

    CHAMBERPARTNERS

    The Alternative Board Offers Business Growth Advice

    offer at the beginning of eachmonth the discount applies.

    Contact [email protected] to listyour M2M offer in My Business

    Advocateand on the ChamberWebsite for only $25.00 per month.

    For info on Hot Deals, log on to

    www.southkent.org or contact the

    Chamber Ofce.

    Plan to join us after yourlunchtime networking.

    The Committee meets on the 3rdFriday each month immediatelyfollowing the 3rd Fridays! Luncheon

    at the same location.

    If you would like to help developprograms that increase MembershipValue, Chamber Non-dues Revenueand Membership Numbers thiscommittee welcomes your input.

    For a list of participants inthe ChamberPartner Program,information on becoming a ChamberPartner or to join the committee

    contact [email protected]. or call616-531-5990.

    ChamberPartners can helpyou grow your businesswhile saving money onnecessary products andservices.

    Your business can save money onproducts and services you need,support other members and providea source of non-dues revenue forthe Chamber every time you work

    with a ChamberPartner. (It's thebest way we know to keep duesdollars low).

    How Do I Become aChamberPartner?

    The Committee looks for Members

    that provide services that benet

    WKACC Members at a discountedprice that will help improve ourmembers prots by helping reduce

    their expenses for items they needto run their business.

    A ChamberPartner must alsoprovide the Chamber with anotherdiverse source of non-dues revenue.

    Member to MemberDiscount Programs

    You don't have to be a ChamberPartner to advertise your Memberto Member Discounts. (This is notthe same as Hot Deals). Memberto Member Discounts are offered

    for as long as the business caresto run them for the low cost of only$25.00 per month.

    Your Member to MemberDiscount Package includes:

    Advertising in My BusinessAdvocate for the month(s) thediscount applies.A listing on the ChamberWebsite for the month(s) thediscount applies.

    An email blast announcing your

    Eagle Administrators

    offers a fully insured limitedbenet (mini-medical) group

    health insurance plan forboth full-time and part-timeemployees typically unable toaccess group health coveragedue to cost and/or eligibility.

    The plans offer quality coverageon a guaranteed-issue basisand are affordable enough forvirtually any employee. Planscan be set-up on a 100%voluntary basis, costing theemployer nothing! SupplementalVision and Dental plans arealso available. Contact JasonRussell, Broker Director at

    [email protected]. More info at www.eagleadministrators.com.

    The Alternative Board

    TAB offers business ownerspeer advice, at a discountedrate, to empower you and yourorganization to achieve yourbusiness vision.

    TAB has been a ChamberPartnersince 2008 and recently renewedtheir partnership for another

    year.

    The Alternative Board helps yougrow your business, make moreWe are very pleased to be ablemoney and work fewer hours.Contact Carol Crawford at 616-301-8081 or email her at [email protected].

    BeingActive

    on aChamber

    Committeeis Good

    Business!

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    Sun Mon Tue Wed Thu Fri Sat

    11:30a-1p3rd Fridays!

    Craig's Cruisers(Recession

    Buster Priceonly $12.00!)

    1pChamberPartners

    21

    10

    3

    9

    17

    2423

    30

    8

    15

    22

    2928

    21

    16

    2726

    2019

    25

    18

    11

    14

    4

    127

    6

    13

    5

    CALENDAR OF EVENTS

    NoonGov Matters at

    the Chamber4p

    EducationComm @

    CelebrationCinema South

    8aRecruiting

    Committee

    8:15aChamber

    Foundation

    8aPAC11a

    Shotgun StartSouth KentSwing GolfOuting at

    The Pines

    4pAmbassadors

    8aGov Matters at

    KentwoodCity Hall

    8aActivation &

    Retention10a, Finance

    11:30a,Executive

    Committee

    11:30aBoard ofDirectorsMeeting

    4p

    3rd Fridays!Planning

    Committee

    7:30aCEO Exchange,

    9aBusinessGrowth

    11 aSanta Parade

    Committee

    Staff Meetingson the

    Thursdaybefore 3rd

    Fridays! andon all otherFridays at

    10am

    June 2009

    www.edwardjones.com MemberSPIC

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    8aGovMatters at

    Wyoming City Hall

    Sun Mon Tue Wed Thu Fri Sat 21 3 4

    765 1098 11

    1412 13 1715

    212019

    18

    242322

    282726

    25

    3029

    16

    CALENDAR OF EVENTS

    8:15aChamber

    Foundation

    4pAmbassadors

    Staff Meetingson the

    Thursdaybefore 3rd

    Fridays! andon all otherFridays at

    10am

    8aSouth Kent

    PAC9-11 a

    S.C.O.R.E.(by appt)

    11:30aBoard ofDirectorsMeeting

    4p

    3rd Fridays!Planning

    Committee

    11:30a-1p3rd Fridays!Networking

    Location TBD1p

    ChamberPartners

    11aSanta Parade

    Committee

    July 2009Independence

    DayHolidayObserved

    ChamberOfficeClosed

    Plexicase, Inc.

    Acrylic Fabrication - Display Fixture DesignCNC Machining - Screen Printing

    PH 616-246-6400 2431 Clyde Park SWFax 616-246-6404 Wyoming MI 49509

    www.plexicase.com e-mail: [email protected]

    NoonGov Matters atthe Chamber

    4pEducationComm @

    CelebrationCinema South

    8aActivation &

    Retention10a, Finance

    11:30a,Executive

    Committee

    7:30aCEO Exchange,

    9aBusinessGrowth

    31

    8aRecruiting

    Committee4 pm

    Chamber

    IndependenceDay Holiday

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    INFORMATION FOR BUSINESS

    Advertise in the New & Improved My Business AdvocateGet Your Message in Front of 750+ Business and Community Leaders Each Month!(These rates for Members Only. Non-members pay 150% of member rate).

    Business Card ize Ad Quarter Page Ad Half Page AdB&W 4 Color B&W 4 Color B&W 4 Color

    1X $ 40 $ 75 $ 55 $ 90 $ 90 $ 1603X $ 108 $ 213 $ 147 $ 252 $ 243 $ 4536X $ 192 $ 402 $ 264 $ 474 $ 432 $ 852

    For more information, contact Sue Bynum at 616-531-5990 or at [email protected]

    The Real Estate Corner

    $8000 Tax Credit for NewHomebuyersby Don Feikema

    Real Estate 360 LLC

    3790 28th St SW

    Grandville, MI 49418

    [email protected]

    There has been a lot of newscoverage on the $8000 tax credit fornew homebuyers, and that includessomeone who has not owned ahome in three years. The tax creditis good for homes $80,000 andabove, and would be 10 percentof the value below $80,000i.e.$70,000--$7000 tax credit.

    Currently, the homeowner cannotuse this as a down payment, butcan have their tax return amendedto receive the funds, or wait untilthey le their 2009 tax return.

    The government does not have the

    entities in place (as of this writing)to put the current promise ofbeing able to use the funds fromthe tax credit as a down payment.

    The deadline for the $8000 taxcredit is 12/1/2009. You qualifyif your modied adjusted gross

    income is $75,000 or less for anindividual, and $150,000 andunder for married couples. Thereis a percentage of the tax creditavailable up to $95,000 for an

    eTool Developers is an internetmarketing and hosting companyfocusing on the automotiveaftermarket industry whichincludes manufacturers, warehousedistributors and retailers.

    While the current focus is primarilyin this industry sector, the eToolteam has also worked extensively

    with local and national businessesin other industries such as non-prots, medical, conference, online

    retail and many others.

    The eTool eCMP platform allowsour clients to manage their website content and data in a webenvironment. eTools has createdonline catalogs, applications to

    match parts to specic vehicles

    and custom interfaces unique tothe individual companies. eTooldeveloped web sites come witheasy-to-use content managementand ecommerce capabilities.

    Luanne Brown is the owner andfounder of eTool Developers,celebrating its eighth year last

    December. The eTool Developersteam is managed by Deign Hughes.Denise Hughes works in sales andmarketing. Luanne worked withthis team for several years beforeofcially hiring them in October,

    2008.

    The ofce is located at 6095 28th

    Street SE in Cascade.

    Denise Hughes currently volunteersat the chamber as Public Relationschair for the 28th Street MetroCruise. eTool Developers isdeveloping and hosting the 28thStreet Metro Cruise web site as

    well.

    The site can be found at www.metrocruise.org. Check it out and

    if you like what you see, give thema call.

    If you are looking for a professionalteam to help you with your internetmarketing needs or for moreinformation, please contact eToolDevelopers at 616-451-2335 oremail Denise Hughes at [email protected].

    individual, and up to $170,000 formarried couples.

    Restrictions include not purchasinga home from a spouse, parent,grandparent, child, or grandchild.

    The home must be your primaryresidence for 36 months after thepurchase date, or the taxpayer isrequired to repay the tax credit. Themortgage payments, however, canbe paid by someone else. I believeland contracts may be availabletoo, but check with your CPA tomake sure. Contact a ChamberMember loan ofcer or real estate

    professional if you have furtherquestions.

    eTool Developers- Ofcial Website Sponsor of the Metro Cruise

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    AMBASSADORS COMMITTEE

    Who are your Ambassadors?

    Vickey Argo, Business Leadership NetworkDoug Bredberg, Crosby & HenryLisa Calhoun, Hilton GR Airport

    Bob Carpenter, Complete SourceCarolyn Foote, Macatawa Bank

    Jim Gilbert, Creative Benet SystemsMarcie Goldberg, Flagstar BanMaurice Groce, Mercantile BankChris Gross, Chris Therapeutic TouchBuz Helwig, The Grand Rapids PressBrent Holland, Chameleon Ltd Judi Holland, Chameleon LtdCasey Jankoska, Express Employment ProfessionalsDennis Kavanagh, Central Payment CorpKatie Kober, Holiday Inn Select

    Amanda Lewis, gNetworksDanna Mathiesen, Mercantile BankShawna Myers, Cambridge PartnersAmy Pierce, Express Employment ProfessionalsPat Pols, Re/Max Lifestyles Jason Russell, Eagle Administrators & Mapes InsuranceMatt Uhl, National CityRob Wells, AXA AdvisorsJulie Janes-Brown Chamber Staff

    Ambassadors CornerJune 2009by Amy Pierce,Express EmploymentProfessionalsAmbassadors Corner

    The results are inThe 1st AnnualGrub Crawl was a success!!! TheAmbassadors are pleased that our1st effort at planning a Grub Crawl

    went off with very few hitches.Nearly 350 tickets were sold, 11restaurants participated, lots offood was consumed, and manydrinks were poured. The eventcertainly exceeded our expectationsfor being an inaugural event andbeing a new event to the area.

    A committee will be forming againto explore the options and to beingplanned the 2nd Grub Crawl.

    The Ambassadors would like tothank the following businessesthat donated to the Business ExpoBalloon Explosion on April 18th:

    Marges Donut DenCelebration CinemaBranns SteakhouseHealthy SmileBestway Cleaning

    (AND THESE AMBASSADORAFFILIATED BUSINESSES:)

    Chriss Therapeutic TouchEmpress EmploymentProfessionalsMacatawa BankCambridge PartnersMercantile BankHiltonReMaxGrand Rapids Press

    Crosby & HenryGNetworksWyoming-Kentwood AreaChamber of Commerce

    The Michigan Department ofTransportation (MDOT) hasprovided WKACC a supplyof maps detailing the roadrepair projects going on inKent County this summer.

    2009 Paving The Way RoadRepair Projects is available atthe Chamber Ofce in limited

    quantities. Contact [email protected] or stop in.

    Larger supplies fordistrubution to employees,customers and clients, canbe ordered at www.michigan.gov/drive. An online versionof the map is also availableon the same website.

    Road Construction Information Avalable

    Remember to

    tell them

    "I saw it in the

    Advocate!"

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    28TH STREET METRO CRUISE

    The Cruise Corner

    Ladies and Gentleman "Start Your Engines..."

    Event Radio PartnerLocal Broadcasting from Citadel Broadcasting includeprogramming from WLAV-FM 97 Classic Rock, HOTFM 105.3, WBBL Sports Radio, 1340 AM, ThunderRadio 94.5 FM and WKLQ at 107.3 FM. AdditionalCitadel Stations broadcast from Muskegon, Lansing,

    Flint, Detroit and Saginaw.

    Only 100 days until the largestspectator event in West Michigan,the 5th Annual 28th Street MetroCruise. The Cruise Corner wants tothank all the Chamber Members whohave shown interest in becominginvolved with this year's Cruise.

    We'd especially like to thankthe Members of the Chamber

    Education Committee, the ChamberAmbassadors and all the newmembers that have expressed aninterest in getting involved. Thanksto all of you and now the work reallybegins.

    Here is a partial list of the localmerchants that have become 2009Metro Merchants

    Klingman's, a Designs forLiving CompanySouthland Auto WashFlagstar BankGordon Food ServiceConsumers EnergyMarge's Donut DenCountry Inn and SuitesEagle securityHoward Johnson'sHolly's Back DoorCitadel BroadcastingAction TireYour Business Could be Here!

    Be a part of the 28th Street MetroCruise. Contact the Chamberat 616-531-5990 or email [email protected] for more information.

    Wanted! Volunteers to work at 2009"Blues on the Mall" Metro CruiseBooth during the summer. Pleasecall the Chamber Ofce to volunteer

    some of your time one night a weekor just one night.

    Be a MetroMerchant!

    Ofcial Metro Cruise Website Sponsor

    Your Business Name:will be posted on the 28thStreet Metro Cruise Website

    will be posted in the MetroMerchant Directory including

    your coupons and/or discountswill be listed in the Day of EventProgram

    will receive two 4X4 static clingMetro Merchant window decals

    an invitation to attend a Seminarentitled "Marketing My Business" atone of three locations.

    Cost to participate as a MetroMerchant depends on yourmembership status and businesslocation.

    $100.00 - Chamber Membersand Not-Yet-Members located inthe DDA District.$250.00 - All other ChamberMembers

    $375.00 - All other Not-YetMembers

    Don't miss these opportunities toget your business name in front ofmore than 300,000 people duringthe largest Car Event in WestMichigan. Be a part of the 28thStreet Metro Cruise. Contactthe Chamber at 616-531-5990 oremail [email protected] for moreinformation.

    Citadel dropped the Green Flag...

    on radio advertising on MemorialDay 2009. Tune in today!

    Denise HughesPhone (616) 451-2335 fax (616) 454-1250

    6095 28th St SE, Ste 6, Grand Rapids MI 49546Corp: 101 Washington St, Grand Haven, MI 49417

    www/etooldevelopers.comemail: [email protected]

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    The iTis Group Offers Valuable Tips

    PUT YOUR MEMBERSHIP TO WORK

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    MEMBER NEWS AND NOTES

    Member Milestones

    Businesses listed on thispage are marking a MemberMilestone. Please take thetime to welcome new membersand congratulate renewingmembers, especially those

    celebrating an anniversary,on their continuing support ofYOUR Chamber of Commerce.

    For more information on anyof these members log on to

    www.southkent.org and clickon information request or call616-531-5990 for more details.

    Welcome New Members

    AFLAC- John Rice, 616-261-6200 Ext 32

    Cartridge Depot - MarkSchabacker, (616) 818-5555

    EdwardJones Investments- Ryan Ten Have, (616) 940-0933

    Who do You Know?

    Renewing Members

    AXIOS, IncHoly Name of Jesus ElementarySchoolKentwood Plumbing & HeatingMini Storage DepotRamada Plaza HotelSpringrove Variety

    Timber Ridge ApartmentsVanderveen's Dutch StoreWest Michigan Business Group

    Renew on Timefor Bonus Benets from

    Citadel Broadcasting!

    May Volunteer of the Month

    Member SpotlightYour Board Executives meet monthly and select the Volunteer and

    Committee of the Month to spotlight outstanding volunteer effort and

    results on behalf of your Chamber.

    May Committee of the Month

    Congratulations to Shawna Myersfrom Woodland Creek Apartmentson being named Volunteer of theMonth in May. Shawna is a ChamberAmbassador and worked hard onthe rst South Kent Grub Crawl.

    Shawna made outstanding contactsand successfully submitted animpressive number of sponsorships.

    Her contribution to the nalsuccess of this event was very muchappreciated by the Committee, andthe Staff, Board and Members ofWKACC. Thank you Shawna!

    The Committee of the Month isa subcommittee of the ChamberAmbassadors. The South KentGrub Crawl Committee tooka brand new idea and ran,and we mean ran, with it. Ourcongratulations to the followingChamber Members for theiroutstanding contribution to anoutstanding event:

    Vickey Argo, BusinessLeadership Network

    Judi Holland and BrentHolland, Chameleon Ltd.Bob Carpenter, CompleteSource

    Jason Russell, Mapes Insuranceand Eagle AdministratorsAmy Pierce, ExpressEmployment ProfessionalsAmanda Lewis, gNetworks/Framework Sites

    Katie Kober, Holiday Inn GrandRapidsDanna Mathiesen, MercantileBankShawna Myers, WoodlandCreek Apartments (CambridgePartners)

    John Crawford and Julie Janes-Brown, Staff

    This committee plans to do it againin the Fall in Wyoming!

    Friday, June 1911:30 am to 1 pm.

    Our last Luncheon at Craigs Cruisersin 2009. We more to a new locationand regular pricing in July. "SpecialInation Buster Pricing": Members pay

    only $12 with early registration. Not-yet-members and late registration isstill only $21.00

    Showcase tables are available inJune while they last. Reserve yourstoday for only $35.00. Contact [email protected] for more informationor download the application at www.southkent.org.

    Boost Your Brand RecognitionThere are a multitude of ways toadvertise and market your businessthrough your Chamber Membership.

    Consider an event sponsorship.

    It's not a donation or a gift to theChamber but a comprehensivemarketing package for your business.

    Sponsorship include marketingpackages to enhance your brand.

    Those can include newsletteradvertising, website advertising,signage, program advertising andmuch more. Sponsorship levels varyby event so there is something forevery business budget.

    Take charge and boost yourbrand.

    Put your logo and company nameeverywhere you can. In this economy,

    you have to let them know you're outthere, you're doing business and youare going to thrive, not just survive.Let WKACC help you spread the wordand support Chamber programs atthe same time. Consider sponsoringan event. Contact anyone at theChamber by calling 616-531-5990and we'll be happy to talk to youabout what you need to build yourbusiness.