Wildfire Collaborative | Intro Deck
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Transcript of Wildfire Collaborative | Intro Deck
Credential Deck 2016PRODUCT BRANDING
A Brand is like a person.
The clearer the purpose, character and identity of this ‘person’,
The more effectively it is able to engage the masses.
Our mission is to constantly dig deeper into a brand’s purpose, character,
Identity and craft the most effective methods to engage effectively
via captivating design.
We’ve come to call this the Wildfire factor
the ability of a brand to engage and spread quickly.
OUR PHILOSOPHY
Great IdeasSpread Like
WildfireIt is the power to engage that drives successful brands
OUR MANTRA
We also believe in the Collaborative Method.
The process of producing great work isn’t a diplomacy.
It isn’t even a democracy of votes. Or a hierarchical system of approvals.
We’ve found that when clients, agencies and suppliers do away
with the above and focus on working as 1 collaborative unit,
that the best creative output is achieved.
The Collaborative Method
allows all parties to support each other to achieve the goals collectively.
OUR PHILOSOPHY
Traditional
THE BRANDTHE BRAND
Collaborative
THE OUTCOME
THE OUTCOME
Client + Agency + Supplier
Sharing the exact same goal
=
The Best for the Brand
Client
Agency
Supplier
Company’s Goal
Agency’s Goal
Supplier’s Goal
Brand DevelopmentBrand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Brand DesignBrand Design Strategy
Brand Identity Design
Brand Guidelines Design
Design Production
CORPORATE BRANDING
OUR KEY SERVICES
PRODUCT BRANDING
Brand DevelopmentBrand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Packaging DesignBrand Identity Design
Brand Guidelines Design
Product Format Design
Packaging Portfolio Design
Packaging Production
• Advertising / POSM Collateral Design • Website / Mobile App Design
• Character / Mascot Design • Gifting Design • Event Design
COMMUNICATION DESIGN
Tran Thu HienCo-Partner & Biz Dev.
\\ SoFresh Digital\\ Banyan Tree Group\\ Ambrosia Advertising\\ AVC Edelman
Ngoc TramBrand Executive
Home-grown talent with great ambition, patience, persistence and execute projects effectively.
\\ Wildfire Collaborative\\ Cuu Long Jewelry
Truong TranLead Designer
Home-grown designer with exceptional talent in delivering unique flair to every project.
\\ Wildifire Collaborative
Anthony ChewCreative Chief & Founder
\\ Wildfire Collaborative\\ TBWA Vietnam\\ JWT Vietnam\\ BATES Vietnam\\ OGILVY Malaysia\\ PUBLICIS Malaysia\\ JWT Malaysia
KEY TEAM MEMBERS
Tien TruongResearch
Energetic, Highly motivated, dynamic researcher. Youngest member of the family.
\\ Wildifire Collaborative
THE FOUNDER
Anthony ChewCreative Chief & Founder
\\ Wildfire Collabrorative
\\ TBWA Vietnam
\\ JWT Vietnam
\\ BATES Vietnam
\\ OGILVY Malaysia
\\ PUBLICIS Malaysia
\\ JWT Malaysia
Anthony has spent the last 20 years immersed in the field
of Advertising and Strategic Brand Communications across
South East Asia, including the last 8 years in Vietnam.
Through his tenure at some of the largest international
agencies in like Ogilvy, JWT, Bates and Publicis, he has
led creative work for clients in almost every industry. Some
of the notable international brands include Shell, HSBC,
Nestlé, Pepsi, Coca-Cola, Volvo, Audi, Nissan, Caltex,
Castrol, Unilever, Kraft, Dove, Smith KleinBeecham, HP,
Friskies and Arab-Malaysian Banking Group.
With extensive knowledge over the years across the
region, he has gained not only the skills of his craft but the
keen insight into what makes brand tick and seeing where
the opportunities are to be leveraged into highly effective
brand strategies.
As the principle Creative Chief and Founder of Wildfire
Collaborative, Anthony has literally built the agency from
the ground up – setting clear philosophies and
methodologies of working, business principles and
creative stewardship that has seen the agency develop
strong partnerships with many local and international
brands here in Vietnam, most notably Love’in Farm, Poca
Snacks, Trung Nguyen, Vinasoy, ANKA Milk, Kido Group,
VinPearl Group, Asia Food, Betrimex, Pan Food and much
more.
WildFire’s principal in creating a collaborative atmosphere
for clients and team members is aimed at developing a
stronger vested interest from all involved.
The unique WildFire philosophy requires that every piece
of work we create work harder for the brand and help
people connect with brands better.
WildFire’s team is the collaborative effort from a group of
experienced Vietnamese and International professionals
offering multiple expertise from Advertising & Marketing to
Design to Illustration and more.
INTERNAL REPORTING
TheBrief
BriefFormulation
Client+
Agency
BrandManagers
CreativeLeads
Finance
HR
Design Team 1
\\ Designers\\ F/A Artists\\ Strategic Planners
Design Team 2
\\ Designers\\ F/A Artists\\ Strategic Planners
CreativeChief
Freelancers
Partners
Production
TheResult
Contractual
Resource
TheDesign
Product Branding
It is the power to engage that drives successful brands
OUR WORK
Tea
It is the power to engage that drives successful brands
PRODUCT BRANDING
Cau Tre Premium Oolong Tea
Cau Tre Premium Oolong Tea
Easy front lid locking mechanism opens up to reveal box tray inside.
Opening MethodTHE LAND & LEAF
Open tray allows easy access to sachets.Perforated sachet opens to unique tea shaped bag.
Cau Tre Premium Oolong Tea
Cau Tre Premium Oolong Tea
Cau Tre Premium Oolong Tea
Cau Tre Premium Oolong Tea
VOTED 10 BEST PACKAGING ONLINE • 2014 www.packagingoftheworld.com/2015/02/cau-tre-oolong-tea.html
Cau Tre Premium Oolong Tea
FEATURED ON INTERNATIONAL WEBSITE‘PACKAGING SERVED’ http://www.packagingserved.com/gallery/Cau-Tre-Oolong-Tea/6288921
Coffee Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
Trung Nguyen Capsule Coffee
Trung Nguyen Capsule Coffee
Trung Nguyen – Special Ground Coffee
MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
Before After
Gourmet Guide Coffee – Arabica Ground Coffee
Coconut Water
It is the power to engage that drives successful brands
PRODUCT BRANDING
CocoXim – Fresh Coconut Water
CocoXim – Fresh Coconut Water
CocoXim – Fresh Coconut Water
CocoXim – Organic Coconut Water
CocoXim – Organic Coconut Water
CocoXim – Coffee Infused Coconut Water
Milk Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
Love’in Farm – UHT Milk
Love’in Farm – UHT Milk
Love’in Farm – UHT Milk
Love’in Farm – UHT Milk
Love’in Farm – Spoon Yogurt
Love’in Farm KUN
Love’in Farm KUN – Malt Drink
Love’in Farm KUN – Malt Drink
Love’in Farm KUN – UHT Flavored Milk
Love’in Farm KUN – UHT Flavored Milk
Love’in Farm KUN – Flavored UHT Milk
Love’in Farm KUN – Flavored UHT Milk
Love’in Farm KUN – Fortified UHT Milk
Love’in Farm – Winter Milk
Love’in Farm – Winter Milk
Vinasoy – FAMI Kid
Vinasoy – FAMI Kid
Vinasoy – FAMI Kid
Vinasoy – FAMI Kid
Liquer Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
Chivas Regal – Tet Gift Box
Martell VSOP – 300th Anniversary Gift Box
Rice Brand
It is the power to engage that drives successful brands
PRODUCT BRANDING
Ban Mai – Premium Rice
Ban Mai – Premium Rice
Ban Mai – Premium Rice
Ban Mai – Premium Rice
Thuyen Hoa– Premium Rice
Thuyen Hoa– Premium Rice
Snack Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
Tasteé – Cashew Nuts
Tasteé – Cashew Nuts
Tasteé – Cashew Nuts
Tasteé – Cashew Nuts
POCA – Cheetos Snacks
POCA – Cheetos Snacks
Instant Noodles& Porridge
It is the power to engage that drives successful brands
PRODUCT BRANDING
Dai Gia Dinh – Okimi Potato Noodles
Gau Do – Premium Instant Noodles
Gau Do – Premium Instant Noodles
Gau Do – Instant Porridge
Bird’s Nest
It is the power to engage that drives successful brands
PRODUCT BRANDING
Yen Viet – Premium Raw Bird’s Nest
Yen Viet – Premium Raw Bird’s Nest
Yen Viet – Premium Raw Bird’s Nest
Yen Viet – Premium Raw Bird’s Nest
Yen Viet – RTD Bird’s Nest
Yen Viet – RTD Bird’s Nest
Yen Viet – RTD Bird’s Nest
Yen Viet – RTD Bird’s Nest
Yen Viet – Instant Bird’s Nest Porridge
CTY TNHH WILCO / Wildfire Company Limited (MST: 0313530196) 1st Floor, Tuan Minh Tower 2, Huynh Tinh Cua Street, Ward 8, District 3,
Ho Chi Minh City, Vietnam
THANK YOU