Why Virtual Reality's Diffusion Is Different

21

Transcript of Why Virtual Reality's Diffusion Is Different

Virtual Reality

1

Can Virtual Reality Trigger Empathy?

2

Clouds Over Sidra Clip 360 Video, 12-Year Old Refugee

3

VR GenresComputer-generated

360 VideoThere are more, but for today

4

Computer Generated VR

5

360

6

VRS DIFFUSION IS DIFFERENT1

7

Diffusion of Innovations

Tipping Point Anastasia & Jenny!

8

NOVEMBER 2015

9

Around the same time, we may have heard that FB purchased Oculus, but few of us knew what that meant. So whatFB buys everything there wasnt enough knowledge about VR at the time for the purchase to make sense to the general public- how many of us even now are discussing VR among friends, bringing our headsets to show newbies an experience? Some yes, but nowhere near the majority of us have done this. So while we havent yet created much buzz in our social networks, VR has gotten the attention of industry and investment! Stakeholders in news, entertainment, education and social media have all eyes on VR, and adoption has gone into a sort of frenzy.

10

Fall, 2016

Now

Very recently, we have Samsung offering a bundled VR headset with its latest Galaxy phone, and Google created Daydream just released at Google IO earlier this month - an ecosystem of VR-ready phones with built-in hard and software to give the average smartphone user a pretty sophisticated VR experience on their mobile phone. 11

Googles Mission

To organize the worlds information, and make it universally accessible and useful.

To organize the worlds experiences, and make them universally accessible and useful.

I recently heard a thought provoking comment in a VR podcast -- a Google Daydream developer said that Google may need to redefine its mission, from Organizing the worlds information and making it accessible to all, to Organizing the worlds experiences, and making them accessible to all. That ONE operational word change from information to experience - carries so much weight. And when Google messes with their mission, its a big deal in the tech landscape, and a big deal for us a society.

12

Where is VR Now?VR?VR?Tipping Point

So the tipping point is STILL debatable! Is it still here (EARLY ADOPTION) where we need more buzz from our personal networks to make a decision?, have we arrived at a tipping point (HERE?) or is there a chance VR could still fall away as a fad that never reached full adoption? Its a land of I dont knows, but Im excited to find out.

13

VR VERTICALS2

14

Education

Take education those of you with younger siblings, or with kids yourself, will hear stories of what they learned that day from lessons like this:

This is augmented reality from Magic Leap in this case a computer-generated whale overlaid in the natural environment of a school gym. There are also huge strides being made in medical training, psychotherapy and fieldtrips totally redefined.

15

Social AR

Social VR, including newer platforms like SnapChat have added augmented reality features, like the puking rainbow and this especially disturbing face swap. 16

Mixed Reality

In AltSpace, a mixed reality social network, you can hang out with your friends, or new friends around the world to watch Reggie Watts do a comedy show. AltSpace was designed to share a space on the web to play games, host or attend an event or build your own world with others. The opportunities are far-reaching not just for empathy and immersion, but for social change on a much larger scale. 17

A COLLABORATIVE COMMUNITY3

To me, big idea number 3 is the most exciting. Its the observation Ive had that VR is an open, collaborative community. Its another difference that sets this mediums diffusion apart. 18

Aligned in the I Dont Knows

Unlike many of the other technologies Ive studied, where the intellectual property was so protected and guarded, VR is wide open. Ive connected with countless VR developers, producers, founders, film makers, coders, and artists, and quickly found that we all have similar questions about the medium, and the best part is - its totally OK to say I Dont Know! In fact, theres an alignment and a comfort in the I Dont Knows. There are online asset stores where anyone can go for code, how to build your own development kit, games and 360 videos. Industry pioneers like Unity and Unimersiv are there to help people at all levels become virtual reality developers they actually give much of this knowledge away.

WHY ARE THEY DOING THIS?

I believe we are coming at VR with such openness because we realize how far reaching its potential is. Of course there is the capacity for evil with this medium, and I think in our hearts we know we need to come together to start the journey as one that has a greater good mission. 19

So it comes back to empathy, and the chance weve been given to have an intertwined world where the emphasis is on similarity, not difference. We are being offered an opportunity to engage with each other at a level weve not yet experienced.

As you take a deep dive today, think of the ways VR will redefine presence for you. What will your future look like, with VR in it?

20

Visit my site to learn about the social impact of emerging technologies:

juliekrohner.com