Why Food Retail Will Accelerate E-commerce

April 2016

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting.

We are business consultants for a transforming world

@jcaudron

• we are a digital and innovative marketing consulting company

• founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem

• we work for large European clients

• we have a strong vision on the impact of digital and act accordingly

• we are advisors, writers, coaches and entrepreneurs

Long term strategy

Short term strategy

Fixing the basics

@jcaudron

Co-autor of…

A story about Transformation

Sold in 40 countries!

@jcaudron

Waves of Digital Disruption

1995+ Music Photography Video Rental …

2005+ Print Media TV Travel Real-Estate HR …

2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco …

2020+ All Safe havens will be subject to digital disruption …

Evolution in digital retail

First generationLow logistic complexity

First generation

Low value Low complexity

Low logistic complexity

High value Low complexity

First generationLow logistic complexity

Evolution in digital retail

First generationLow logistic complexity

Second generationSolving more complex user problems

Second generationSolving more complex

user problems: making decisions

Second generationSolving more complex

user problems: return policy as marketing

Second generationSolving more complex

user problems: fitting at home

Second generationCleaner logistics to handle

delicate products like clothing

Second generationOptimization of logistics

Evolution in digital retail

First generationLow logistic complexity

Second generationSolving more complex user problems

Third generationHigh logistic complexity

Will food retail

accelerate the rest of

the commerce landscape?

Food logistics = High logistic complexity

Cold chain

Complex value chainFood logistics = High logistic complexity

Speed

“sorry, your order has been delayed. We expect delivery in 2-3 weeks”

Reliability

When things go wrong with food it’s very bad!

New business models

New Players

New way of last mile delivery to make

this happen

New way of last mile delivery to make

this happen

IS IT REALLY HAPPENING?

Amazon = online store

Builds the best online

infrastructure

“invents” the commercial

cloud

disrupts the entire storage

and server industry

We know this

> > >

Amazon = online fresh

food

Builds the best distribution

infrastructure

“invents” the commercial

“fresh cloud”

disrupts the entire distribution

and food retail

Now, imagine this…

> > >

It is happening as we speak

When your favorite fresh food can be delivered in 30 minutes,

exactly when you want it customers will expect the same from

Torfs Makro Vanden Borre Coolblue

Gamma Bol.com … you?

Stop talking, start doing!

IMPACT ANALYSIS NORTH STAR

VISION OF YOUR FUTURE

TRANSFORMATION STRATEGY

ROADMAP

DIGITAL LEADERSHIP & CAPABILITIES ASSESS

TEAMSTRAIN & COACH

ROLL-OUT DIGITAL OFFICE

SET-UP AND ROLL-OUT

CHANNEL STRATEGY

POLICY & GOVERNANCE RUN

RUN DIGITAL OFFICE

CUSTOMER ENGAGEMENT

CHANNELS

REQUIREMENTSPARTNER

SELECTION

PLATFORM DESIGN

RFP CREATION

LAUNCHDEVELOPMENT

BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL

BUSINESS MODELPROJECT KICK-OFF

RUN PROGRAM/DEVISION/…

START-UP BUSINESS

START-UP BUSINESS MODEL

START-UP KICK-OFF (FUNDING, INCUBATION)

RUN START-UP (COACHING,

ADVICE)

TRADITIONAL BUSINESS

TRANSFORMATION STRATEGY

SCAN MARKET TRENDS & INTERNAL DIGITAL

READINESS

Why Food Retail Will Accelerate E-commerce

April 2016