Why every startup should use crowdfunding - Ronald Kleverlaan
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European Expertise Centre for Alternative and Community Finance
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Transcript of Why every startup should use crowdfunding - Ronald Kleverlaan
European Expertise Centre for Alternative and Community Finance
Why you should always use CrowdfundingMore control for entrepreneur
Crowdfunding = Community Funding
Not an anonymous crowd, but involved community
Crowdfundingmore than money
marketingbroad support
market researchbrand loyalty
easier to attract additional finance
Luchtsingel Rotterdam
Marketing1300 funders - Local city promotion - 4 million euro
Market research18.000 subscribers - >1 million euro raised
Investment by customers – Brand Loyalty1 million euro funding in 2 campaigns
Additional finance1400 members - 15 million euro (2 million equity)
Additional finance$2,5 million pre-sales -> VC -> Facebook
Next step: Crowd Businessmodel
R&D with customers/investors
Use community as marketing team
Crowdfunding = Community FundingFunding from an involved community
Crowdfunding = More than moneyMarketing, market research, local support
Crowdfunding for projectsNot for your brand/organization
Crowdfunding campaign = Marketing campaignNot only a fundraising campaign
Crowd BusinessmodelImplement crowd in R&D and marketing department
Key take-aways
European Expertise Centre for Alternative and Community Finance
Ronald KleverlaanFounder CrowdfundingHub
Advisor European Commission “Alternative Finance”
[email protected]@kleverlaan
