Why Doesn't My Website Show Up In The Search Engines?
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Why Doesn’t My Website Show Up In The Search Engines?
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Transcript of Why Doesn't My Website Show Up In The Search Engines?
Why Doesn’t My Website Show Up In The Search Engines?
Tweets Are Welcome
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About Us
• Founded in 2003 – Web Targeted– Dave Bascom
• Rebranded in 2007 – SEO.com– Mike Mann
• Enterprise Clients– Dell, Hotels.com, Etc.
• SMB Clients– Local mom & pop shop
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How Search Engines Work
How Search Engines Work
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How Search Engines View Websites
How Humans See A Website
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How Search Engines See A Website
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It May Look Awesome!
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One Line Of Code Can Cause Problems
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Technical Pitfalls
Robots.txt Exclusion
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Robots.txt Exclusion
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http://www.example.com/robots.txt
Robots.txt Exclusion
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User agent: *Disallow: /
Meta Robots Tag
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Lack of Content
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Duplicate Content
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No one likes a copy cat!
Duplicate Content
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SEO.com is an internet marketing firm located in Bluffdale, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
SEO.com is an internet marketing firm located in Bluffdale, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
It could be an exact copy…
Duplicate Content
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SEO.com is an internet marketing firm located in Bluffdale, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
SEO.com is an online marketing firm located in Salt Lake City, UT and services all sizes of clients.
We specialize in SEO, PPC Management, Social Media Marketing, and more.
Fill out the form to the right and find out how we can help you with your online marketing efforts!
…or a “close enough” copy
Structuring Content
Hierarchy
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Hierarchy
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Navigation
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Main Navigation
Sub-Navigation
Content Creation
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Content Creation
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Content Creation
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“Articles should be as many words as it takes to say what needs to be said, not one word longer.”
- Matt McGee
Content Creation
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“There’s no hard and fast rule, but give your users and the search engines enough that it provides value and helps them to know what the page is about. I think 400-800 words is great.”
- Greg Shuey
Content Creation
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Big, Beautiful Images
Content Creation
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Videos that strengthen your written content
Content Creation
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Quotes, case studies, & testimonials
Internal Linking
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http://www.seo.com/request-a-proposal/
http://www.seo.com/
Blogging
Why You Should Blog
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Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
“Companies that blog have far better marketing results… The average company that blogs has 55% more traffic”
Brainstorming Topics
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Related Keywords
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Post Optimization
• Main keyword in post title• Sprinkle related keywords throughout content
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Structuring Posts
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Use headings to break up content
Structuring Posts
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Use bulleted lists to break up content
Structuring Posts
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Source: http://mashable.com/2011/09/12/website-usability-tips/
Help users scan content quickly by…
Structuring Posts
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Images & videos
Structuring Posts
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Social sharing buttons
Structuring Posts
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Include call(s) to action
Link Building / Social Sharing
What Are Links & Social Shares
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Link Building Strategies
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Backlinks
Link Attraction
Link Creation
Link Requests
Link Requests
• Competitive Links• Top X Lists• Content Roundups
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Link Creation
• Articles• Directories• Guest Blogging• Social Bookmarks• Social Profiles• Press Releases
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Link Creation
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Link Attraction
• White Papers• How-To Guides• Videos• Infographics• Contests/Promotions• Humorous Blog Posts
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Link Attraction
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Links
Social Shares
Social Sharing
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Social Sharing
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WRONG!!!
Social Sharing
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RIGHT!!!
Social Sharing
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MAKE IT EASY!!!
Conclusion
• How Search Engines Work• Technical Pitfalls
– Robots.txt– No content– Poor content
• Blogging• Link Building• Social Sharing
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Questions?
Thanks!!!
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Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03
Download my slides: http://bit.ly/slc-chamber
