Why Do They Start? (Using Tobacco Industry Products)
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Transcript of Why Do They Start? (Using Tobacco Industry Products)
Why do they start at all???(using tobacco industry products)
Why do some people start….?
I wanted to look older
Everyone else does
I thought it would be cool
Someone handed one to me
My mom smokesJust because
I was curious
My brother gave me one
My friends do I heard it could help you lose weight
Because I am a rebel
Why not?Why not?
Role ModelingWho do our youth look up to???
Friends and Family…
Celebrities…
Athletes…
Big Tobacco Targets Youth!
Tricks of the Tobacco Industry
Youth are the Target Market• Tobacco Companies need new customers, the same way
that any other company would in order to survive. But most companies don’t sell death.
• They’ll tell you they don’t target kids and teens. That’s just wrong, they’ll say. But they do it anyway. They have to.
• How could they not, since 90% of people who smoke start before the age of 19? It would be business suicide. We know that tobacco executives aren’t up for dying early, since they don’t smoke.
• The only way to not fall prey to Big Tobacco is to know what it’s all about.
Movies"We did not look at the underage market even though I am holding a document in my hand
that says we did."
Advertising"Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth
market. In my opinion, this will require new brands tailored to the youth market."
NIKE made almost $500 million selling their products in 2003. That’s a lot of money.
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Tobacco companies SPENTSPENT 26 times that,
$12.7 billion, ADVERTISINGADVERTISING their product.
Flavours"Cherry Skoal is for somebody who likes the taste of candy, if you know
what I'm saying..."
Sounds Delicious!
Banana Split CherryBubble Gum
Appletini
BlueberryPeachCinnamon
Strawberry
Coconut
Tangerine
Peanut Butter and JamCotton Candy
Grape
Vanilla
Watermelon
Raspberry
Pina ColadaChocolate Mint
PackagingIn response to the question "Do you smoke?"
a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the
poor, the young, the black and the stupid."
Which are the Tobacco Industry Products?
Innovation“Today’s teenager is tomorrow’s
potential regular customer.”
New Tobacco Products
E-Cigarettes(Electronic Cigarettes)
Let’s Freeze Big Tobacco and make Flavour…Gone!
Want to get involved and help STOP Big Tobacco?
Make a difference!
Make new friends!
Free PIZZA and other cool stuff!
Opportunities to travel!
Advocate!
Build your resume!
Choose what you want to do and how you want to do it!
Fun! Fun! Fun!