Why Adsure is different 7.3.14

Ireland’s original Display performance network

We’re not magicians

We’re not Rocket

Scientists

We’re just people with…..

Data Expertise

Best in class Tools

Unique Reach

Business Insights

Data ExpertiseOnsite data team:

- Proprietary data collection: - 4 years of data: 309GB (compressed)- Organic & ever-evolving- Giving unrivalled insight - Fully compliant with EDAA practice

5 Billion data records per month!

Data ExpertiseOnsite data team:

- Proprietary data collection: - 4 years of data: 309GB (compressed)- Organic & ever-evolving- Giving unrivalled insight - Fully compliant with EDAA practice

Unique ReachWe have the best reach of all networks:

- Our managed publishers- Close relationship with SSP’s- Seat on all major RTB platforms incl.

FB

Best in Class Tools

We use a combination of bespoke & 3rd party tools:

- Optimisation: Frequency/Recency modelling; Dynamic Behavioural segments; Contextual targeting

- Qualitative: CV tools; Invalid activity monitoring; Human vetting

Business Insights

All campaigns treated Uniquely:

- Understanding the business goals- Assessment of the competition- Understanding the customer

motivation

And an approach that’s…

Collaborative

Diagnostic

People driven

CollaborativeWe work with you on your brief in order to build the best campaign:

- ID of audiences behaviour- Balance of retargeting V prospecting- Role of Recency & Frequency- Optimal campaigns weights- Retargeting & cookie strategies

DiagnosticWe approach every campaign by:

- Analysing the market & competitors- Understanding the path to conversion- Developing a clear strategy: not

spray & pray!

People DrivenHumans make the key decisions:

- Data, Traffic & Account Managers work together

- Experienced local team- All campaigns monitored daily- Campaigns are fluid and ever-

changing

In practiceSome case studies:

Education Utility Insurance Entertainment

123.ie 3 Mobile AIG An Post Apache Pizza Associated Press Aviva AXA BMW BOI Bord Gais Breakaway Brittany Ferries Carphone Warehouse Carzone.ie Chartis CIMA CoolTech DAA Dalata DBS Debenhams Digital Marketing Institute Dulux EBS EFD Eircom Emo Oil Failte Ireland Ford GSK Hello.ie HSE IDA Ikea Imagine Irish Cancer Society Irish Life KBC Kelloggs Laya Leinster Rugby Liberty Lifestyle Mazda Meteor Natural Medicine Co. Nestle Newstalk NSAI Newstalk NSAI Nutricia Optilase PrePay Power PTSB Quote Devil Specsavers Spotify St. Vincent De Paul Sunday Business Post Suzuki Therapie Tropical Sky Ubisoft UK Nationwide UPC VHI Vodafone Volvo Windsor Motors Zurich Life

Please talk to us:

- Detailed or not so detailed briefs- Risk sharing on any test campaigns- Agree KPI’s/Targets- Be open-minded about cookie set-up- Share data!

[email protected] [email protected]

Why Adsure is different 7.3.14

Marketing

Transcript of Why Adsure is different 7.3.14