by Callum McCormick

Who would be the audience for your music magazine?

•As mentioned above I was forced into selecting a more mature middle class target audience. My target audience are university students and young businessmen aged 25-30, this is a niche audience, since there is a definite gap in the market. I thus cater to a niche audience with a genuine interest in the genreSecond level

Target audience

I have realised this fact after completing my character profile, which revealed that my target audience must be a sub divisions of successful young men and women who have just recently left university.

Why this audience?

This catering allows me to implement fantastical design ideas without putting off a more mature dedicated audience that generally reads this. By choosing this target demographic I have demonstrated an innate understanding of the genre and have spotted a gap in the market

What can you achieve?

As a result of this choice I have made little attempt to welcome any one not willing to understand at least partially the genre, without being exclusionary or elitist.

In conclusion