Music Magazine Audience feedback and Evaluation.

• This is my Music Magazine

•It focuses on the Dance music genre

• It is aimed at 16-30 year olds-mostly male

• I have used a contrast of black and white, as well as a few other bright colours to make it eye catching.

•My target audience would be interested in dance music, I have tried to represent this genre mostly through my masthead, with it being a reference to strobe lighting-often used in dance clubs, and through the outer glow I've created around the masthead to amplify this effect. Also items in the photo such as the needle represent the genre.

•The genre is also shown by the cover lines.

•I have chosen to use a musician a similar age to my target audience on my front cover- This will appeal more to my target audience than a musician who isn’t part of my magazine target audience. It also strongly represents the social group of my target audience.

•I have kept most of my text to the left third of the page, this is a convention of magazines, done so that more will be visible on display in a shop. My magazine would be in shops like WHSmith and HMV and would be distributed by a company such as Future Publishing.

• I’ve tried to continue my house style on my contents page by using the same colours and line designs. This is a strong convention of all magazines.

• The photos again include members of my target audience.

•I have not included an editors note on the contents page as I have noticed it’s a convention of some major magazines to have this on a separate page with other staff information.

•I have tried to keep my layout neat and simple so readers can navigate the magazine with ease.

•I’ve tried to make my double page spread article dynamic for the main image of Evil C I have taken out the background so that I can fit text around it filing the page effectively

•By cutting it out it draws more emphasis on his figure, not boxing it off, this also makes it obvious the article is about him, not just the genre or the artists he has collaborated with.

•I used the Photoshop brush techniques I have learnt to recreate the smoke from his cigarette, I could not copy this over from the original picture effectively due to its transparency.

•Aside from the stand first I used only interview text in my article to adhere to my magazines ideology of focusing on just the music.

•I highlighted the text at the end in red to show it as not part of the article but a web address that could be followed for more information.

•These are my original sketches •I based them around a DJ Vocoda cover story, an artist I had arranged to meet, however he cancelled with short notice.

•Because of this I had to make more sketches. These were closely based on my originals although some things changed.

•Here are my final sketches, I have decided to use a black background.

•I made mock-ups with my original colour scheme however I did not like how the white background went with the masthead. I also tried a different masthead however I did not think it was as effective.

•I also carried out an target audience feedback survey and spoke to my cover musician Evil C for feedback on my magazine

•This was mostly positive people were able to tell the target audience and genre of my magazine although pointed out my front cover could have been more dynamic had I not used such a simple background

•My survey results also showed that a high majority (93%) found it eye catching

•Throughout the project I have learnt quite a lot of Photoshop techniques most noticeable using filters, opacity and various brushes

•Overall I am quite pleased with my finished music magazine I think I've kept to a strong and simple house style, whilst adhering to many conventions by including pull quotes, keeping my front cover text to the left third and showing links to websites etc.

•I think I have kept to my USP with my design elements being quite simple and my address to my audience within the text is seriously although informal.