How Music Television Relates to Audience

8/8/2019 How Music Television Relates to Audience

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How music television relates toHow music television relates toaudience.audience.

oo MusicMusic televisiontelevision drewdrew forfor itsits formatformat andand

structurestructure inin partpart fromfrom radioradio..

oo InIn broadcasting,broadcasting, therethere isis aa littlelittle

differencedifference amongamong aa DJDJ introducingintroducing aarecordrecord oror tvtv hosthost introducingintroducing aa performerperformerbutbut VJVJ introducingintroducing aa bandband..


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oo VJVJ mustmust havehave personalitiespersonalities suchsuch asas youngyoung..relaxed,relaxed, articulate,articulate, coolcool andand attractiveattractive..

oo ThereThere for,for, VJVJ presentpresent he/herselfhe/herself asas partpart ofofthethe communitycommunity andand cultureculture ofof musicmusic..

oo VJ VJ speakspeak forfor broadcaster,broadcaster, butbut inin otherotherformform ofof address,address, includingincluding additionaladditionalgraphicgraphic oror verbalverbal information,information, alsoalso expressexpressforfor musicmusic videovideo..


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oo VJVJ alsoalso delivereddelivered informationinformation suchsuch asas titletitleofof songs,songs, thethe artist,artist, thethe namename ofof albumalbum

andand thosethose informationinformation alsoalso makemake ititpossiblepossible forfor viewersviewers toto identifyidentify andand maybemaybebuybuy aa copycopy ofof thatthat tunetune..


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Types/style of music videoTypes/style of music video

oo TelevisionTelevision typetype oror programprogram mightmight bebesubdividedsubdivided intointo drama,drama, newsnews andand publicpublic

affairs,affairs, commercial,commercial, sportssports andand othersothers..

oo InIn musicmusic video,video, itit mostmost likelylikely toto bebeidentifiedidentified throughthrough typetype ofof songs/musicsongs/music likelikerock,rock, pop,pop, hiphip--hop,hop, jazz,jazz, classicalclassical andand sosoforthforth..


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oo However, in specifically, music video mayHowever, in specifically, music video may

be categorized as performer, narrative,be categorized as performer, narrative,nonnon--narrative and graphic.narrative and graphic.

PERFORMERPERFORMER

oo Performer video often shot at a publicPerformer video often shot at a public

concert.concert.oo Paying fans become underpaid extras.Paying fans become underpaid extras.


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oo AA performerperformer videovideo frequentlyfrequently hashas somethingsomething totosaysay aboutabout thethe audiencesaudiences relationrelation toto thethe musicmusicandand thethe performerperformer..

NARRATIVENARRATIVE

oo OutlineOutline aa story,story, oror atat leastleast thethe tracetrace ofof aastorystory oror incident,incident, theythey delineatedelineate fictionalfictional

characterscharacters oror makemake fictionalfictional characterscharacters ofof thethemusicalmusical performerperformer whowho themselvesthemselves havehavepublicpublic personaspersonas..


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oo UsingUsing aa songsong narrativenarrative toto visualizevisualize aa formform..

oo TheThe performerperformer mightmight bebe aa fictionalfictional narratornarrator oror aafictionalfictional charactercharacter..

NONNON--NARRATIVENARRATIVE

oo NonNon--narrativenarrative videovideo areare counterpartcounterpart toto lyriclyric verse,verse, inin

whichwhich thethe voicevoice andand visualvisual presencepresence ofof thethe performerperformeractact thethe sourcesource forfor thethe impressionsimpressions andand imageimage thatthatunfoldunfold overover thethe coursecourse ofof thethe videovideo..


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GRAPHICGRAPHIC

oo ThisThis isis duedue toto visualvisual invention,invention, thethe abundanceabundance ofof rapidlyrapidlyedited,edited, fragmentaryfragmentary imagesimages andand thethe rangerange ofof imageimage--makingmaking techniques,techniques, fromfrom photographyphotography toto animationanimation totovideovideo processingprocessing toto computercomputer graphicgraphic thatthat producersproducers hadhad

mobilizedmobilized toto visualizevisualize familiarfamiliar andand evolvingevolving formform ofof

popularpopular musicmusic..

oo UseUse imageimage makingmaking oror imageimage processingprocessing techniquetechnique totomakemake videovideo thatthat areare highlyhighly imaginativeimaginative..


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oo TechniqueTechnique includeinclude fromfrom ofof animationanimation ororcomputercomputer--generatedgenerated imagesimages (C(C GG I)I) orormaymay employemploy videovideo processesprocesses thatthatdrasticallydrastically changechange aa conventionalconventional shortshortfilmfilm oror videovideo imagesimages..


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THE LANGUAGE OF MUSIC VIDEOTHE LANGUAGE OF MUSIC VIDEO

oo MusicMusic videovideo hashas progressedprogressed throughthrough manymanydifferentdifferent stylestyle ::

MusicianMusician playingplaying theirtheir trackstracks..

MusicianMusician doingdoing somethingsomethingcompletelycompletely differentdifferent..

NotNot showingshowing thethe musicianmusician atat allall..


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oo MusicMusic videovideo breakbreak thethe boundariesboundaries ofof

space,space, time,time, technologytechnology andand imaginationimagination..

CUTTINGCUTTING

oo FeatureFeature filmfilm normallynormally shotshot somewheresomewherebetweenbetween everyevery 33 toto 77 secondsseconds..

oo TheThe averageaverage cutcut inin musicmusic videovideo aboutabout 11 toto 22

second,second, samesame asas commercialcommercial..

oo TheThe cuttingcutting usuallyusually basebase onon trackstracks beatbeat..


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TECHNOLOGYTECHNOLOGY

oo VideoVideo productionproduction isis cheapcheap.. TheThe equipmentequipment areare small,small,almostalmost cancan capturecapture anyany anglesangles andand maymay tackletackle manymanymovementmovement..

oo UsingUsing thethe technology,technology, mostmost impossibleimpossible techniquestechniques mightmightbebe possiblepossible toto mademade suchsuch asas splitsplit--screen,screen, illegalillegal grading,grading,slowmo,slowmo, morphingmorphing andand othersothers..

oo MusicMusic videovideo oftenoften usedused inin gallerygallery installationsinstallations toto bebe artart ororshowshow newnew techniquestechniques whichwhich thesethese techniquetechnique cancan bebeapplyapply inin featurefeature filmfilm..


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CTS 152CTS 152CREATIVE VIDEO PRODUCTION 1CREATIVE VIDEO PRODUCTION 1Finding the right concept.

The best idea come from external influences. Idea dont comewithin; they develop within. You wont have an idea if you dont getout into the world and experience that can germinate into theconcept. Give yourself a day out, meet people, get into thecountryside- whatever you need to do to get it. Just dont get it from

MTV

Ed Gaskell (2004)


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How to find it?

Understand the interpretation of song or track well.

Different locations can often provide the perfect

inspiration. Natural landscape, subway, train, rooftop,theater- any location will have a mood that can be usedstraight, ironically, fearfully or in whatever way you wishto make sense or nonsense of a track design. Go outand find it!

The script is written but the visual need to hang togetheron the thread of a visual concept.


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People, emotions, situations, locations; all of thesePeople, emotions, situations, locations; all of theseencourage the creative to find that one thread for theencourage the creative to find that one thread for thevideo.video.

TipsTips

Keep the interest level up (visual focus).Keep the interest level up (visual focus).

This can be done by progressing the story, change theThis can be done by progressing the story, change the

location, embellishing the dancelocation, embellishing the dance-- anything that up theanything that up theante and draws to a natural conclusion with the song.ante and draws to a natural conclusion with the song.The song will build:build with it.The song will build:build with it.

Editing also play its part. A lot of video hang the hook onEditing also play its part. A lot of video hang the hook onan effect or a transitionan effect or a transition-- the result of simplythe result of simplyexperimenting.experimenting.


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Whatever you settle on for an idea, always keep somerough budget at the back of your mind.

Lyric Interpretation

Song writer may have their own idea as to what thesong is about. You also might have your owninterpretation.

Meet the band, musician and singer regularly isincredibly important. Things may change very quickly

with temperamental creative, they evolve organically orchange by whim. In these process, you may find outthat the song might longer, the word are different, theconcept has change or something else.


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TIPSTIPS

Listen to the track and study it.Listen to the track and study it.

Ask the musician for any particularAsk the musician for any particularelement or feel that theyd like to create.element or feel that theyd like to create.

Your interpret and incorporate these ideasYour interpret and incorporate these ideasor mood into your storyboard/script.or mood into your storyboard/script.

Show and tell and discuss in a meeting.Show and tell and discuss in a meeting.


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SCRIPTSCRIPT

TheThe scriptscript mustmust bebe writtenwritten properly,properly, thisthismaymay makemake itit easiereasier forfor youyou toto visualizevisualize itit..

Analyze Analyze eacheach singlesingle lineline ofof thethe trackstracksinterpretation,interpretation, andand trytry blendblend itit withwith youryourideaidea..

TheThe ideaidea mustmust basebase onon thethe tracktrackinterpretationinterpretation..

ListList itit inin properproper wayway..


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Example :

LYRICLYRIC SCRIPTSCRIPT

11stst line of a trackline of a track The screenplayThe screenplay

22ndnd line of a trackline of a track The screenplayThe screenplay


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StoryboardStoryboard

The different between storyboard for moviesand storyboard for music video is that musicalimages can break all logical laws of space and

time. Once youve finished your storyboard, itmay not make any rational sense at all in thetraditional language of storytelling.

Time is the one thing that your music storyboard

is dependent upon. Time in this scese is usuallythe duration of the video.


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The length of the song acts as an obvious citylimit to the visuals, which means that theduration of the song is the amount of time thatyou have in which to tell your story.

Everything you want to visual, it got its ownstory. It may not be a conventional narrative,but it will about something. Example if youchoose the live gig, the story is about the gigfrom the start of the song till it end.

Fundamental features narrative structure workas beginning, middle and end. Conversely, music

video work often as simply a series of individual,possibly unrelated, set up, and it is these set upthat will form the basis to your storyboard.


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Example :Example :

description_______description_______ description

Sketch drawingSketch drawing Sketch drawingSketch drawing


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MUSIC VIDEO AND FILM.

Perhaps many people realize that music video did

not begin with MTV, most probably DO NOTrealize that the history of music video goes backto filmmakers earliest experiments with soundfilm

James William(2009)


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y Look back at the early history music video,Lee De Forest (1919) invented phonofilm

process.

y The main idea was similar with othersfilmmaker, but the differences is to

capture moving image with sound.y After the success of sound film era, music

maker has put their interest to promote

their songs in a different way, that is byvisualized it. Since then, music videobecame a blow up in music industry.


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SIMILARITYBETWEEN MUSICVIDEO AND FILM

yy CaptureCapture aa movingmoving imageimage..

yy InIn termterm ofof making,making, bothboth partiesparties applyapply aacinematiccinematic approachapproach andand usingusing aa similarsimilartechniquestechniques..


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yy AlthoughAlthough musicmusic videovideo seemsseems likelike nono rulesrulesatat all,all, butbut inin otherother wayway theythey shareshare thethe

samesame rulesrules inin makingmaking filmfilm suchsuch asascontinuitycontinuity andand thethe plot,plot, whichwhich isis thethe songsongitselfitself..

TheThe processprocess isis similarsimilar;; 33PP (pre(pre production,production,productionproduction andand postpost production)production)

BothBoth thesethese twotwo masterpiecemasterpiece werewere

protectedprotected byby itsits copyrightscopyrights underunder lawlaw(intellectual(intellectual properties)properties)


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HOW DOES MUSIC VIDEO ANDHOW DOES MUSIC VIDEO ANDFILM WORKS TOGETHER?FILM WORKS TOGETHER?

Most projects depend on music for anopening theme, closing credits, to addsuspense or humor or emotion, and as

anotherexpression of creative vision.

Catherine Kellison (2006)Catherine Kellison (2006)


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yy Usually,Usually, productionproduction mustmust getget aa licenselicense forfor

usingusing aa musicmusic oror aa songsong forfor theirtheir themethemesongsong inin theirtheir projectproject.. UnlessUnless ifif theytheycomposedcomposed theirtheir ownown themetheme songsong..

ThereThere areare twotwo typestypes ofof licenselicense forfor filmfilmproductionproduction ::


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A A SyncSync (synchronization)(synchronization) licenselicense :: thethepublisherpublisher ownsowns andand grantsgrants thethe rightsrights toto

includeinclude thethe actualactual compositioncomposition oror piecepiece ofofmusicmusic thatthat synchronizedsynchronized toto thethe picturepicture.. TheThesongwritersongwriter assignassign theirtheir copyrightcopyright toto thethepublisherpublisher whowho shareshare anyany royalties,royalties, thethesongwritersongwriter alsoalso retainretain rightsrights toto grantgrant thethelicenselicense..

AA mastermaster useuse licenselicense :: thethe recordrecord labellabel ownsownsandand grantsgrants thethe rightright toto includeinclude aa specificspecificrecordingrecording ofof thethe compositioncomposition inin timedtimed relationrelation

toto thethe picturepicture oror imageimage.. TheThe artistartist mightmight alsoalsoneedneed toto grantgrant aa separateseparate licenselicense..


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Basically,Basically, AA syncsync licenselicense werewere usedused inin filmfilmwherewhere thethe themetheme songsong oror thethe scorescore waswas

composedcomposed specificallyspecifically forfor thethe filmfilm itselfitself..

AA mastermaster useuse licenselicense werewere usedused forfor filmfilmusedused aa songsong fromfrom thethe recordrecord labellabel oror aa

publisherpublisher.. InIn thesethese part,part, recordrecord labellabel willwillcoco operateoperate withwith thethe productionproduction toto promotepromotetheirtheir productproduct..

OnOn thethe otherother hand,hand, musicmusic videovideo willwill bebemademade toto promotepromote thesethese twotwo masterpiecemasterpieceinin oneone time,time, thatthat isis thethe filmfilm andand thethe songssongs..


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ForFor exampleexample Aerosmiths Aerosmiths songsong II DontDontWantWant MissMiss AA ThingThing whichwhich usedused asas aa themethemesongsong forfor Armageddon,Armageddon, MyMy HeartHeart WillWill GoGoOnOn fromfrom CelineCeline DionDion werewere usedused inin Titanic,Titanic,DashboardDashboard ConfessionalConfessional VindicatedVindicated forfor

SpidermanSpiderman andand lotslots moremore..AA specificspecific musicmusic videovideo waswas createdcreated specialspecial

toto promotepromote thesethese filmfilm andand thethe musicmusic itselfitself

andand itit bebe donedone byby thethe collaborationscollaborations ofof thetherecordrecord labellabel andand thethe filmfilm productionproduction..


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THE IMPORTANCE OF MUSICTHE IMPORTANCE OF MUSICVIDEO IN FILMMAKINGVIDEO IN FILMMAKING

MusicMusic videovideo areare anan excellentexcellent opportunityopportunity

forfor thethe beginningbeginning filmmakerfilmmaker toto experimentexperimentwithwith cameracamera techniquetechnique.. TheyThey usuallyusually havehaveprofessionalprofessional stylestyle restrictionrestriction placedplaced ononthemthem cancan usedused musicmusic videovideo toto loosenloosen upup

andandexperimentexperiment withwith thethe cameracamera

RossRossRiegeRiege ASCASC ((20062006))


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Most of the filmmaker in the world agreewith making a music video is a part ofpractice in their career.

Big name such as David Fincher, BrianSinger, Toben Seymour and lots more

start their career by making music videobefore they make their feature film.

Music video has become a training field for

them to learn some new technique andfrom there, they manipulate it in their film.


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InIn thethe earlyearly 9090s,s, toto shootshoot aa filmfilm usingusing CGICGItechniquetechnique seemsseems impossible,impossible, butbut suddenlysuddenly

itit seemsseems veryvery easyeasy toto achieveachieve inin latelate 9090ssthanksthanks toto MichaelMichael JacksonJackson andand StevenStevenSpielbergSpielberg wherewhere theythey putput theirtheir efforteffort

togethertogether inin theirtheir projectproject GhostGhost.. LateLate 8080ss seemseem aa successfulsuccessful experimentexperiment

forfor visualvisual effecteffect inin horrorhorror moviemovie wherewherethesethese makemake upup techniquetechnique hashas beenbeen applyapplyinin JacksonsJacksons musicmusic videovideo ThrillerThriller..


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SameSame goesgoes withwith GreendayGreenday musicmusic videovideowherewhere stopstop motionmotion techniquetechnique hashas beenbeenexperimentexperiment.. AndAnd becausebecause ofof thethe success,success,GuyGuy RitchieRitchie hashas usedused thesethese techniquetechnique ininhishis filmfilm SnatchSnatch..

SinceSince thethe successfulsuccessful ofof imageimage making,making,findingfinding aa newnew techniquetechnique stylestyle andandmanipulatingmanipulating thethe latestlatest technology,technology, musicmusic

videovideo hashas becomebecome anan importantimportant partpart forforfilmmakerfilmmaker developdevelop theirtheir skills,skills, techniquetechniqueandand applyapply itit inin theirtheir projectproject..

How Music Television Relates to Audience

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