‘Who Does What?’ topic of talk Student newspapers today are much more complex than they were a...
-
Upload
isaac-mcdaniel -
Category
Documents
-
view
214 -
download
0
Transcript of ‘Who Does What?’ topic of talk Student newspapers today are much more complex than they were a...
‘Who Does What?’ topic of talk• Student newspapers today are much more complex than they were a generation ago.
• Print version — and online?
• Is there an “ideal staff”?
• Variables: size of staff, size of school.
• Club or class?
• Background of adviser — trained or not?
The GSSPA TattlerOur News Rarely Fits Rutgers University Douglass-Cook Center - Since 1766
How a basic staffing plan works:
• First, decisions have to be made.– Editor and Deputy system– Co-Editor system– Split between print/online — or merged?˜
Editor and Deputy• Lots of work on one person• One person acts as symbol of the publication.• Lines of command are clear.
But:• A bad editor can affect the whole operation.• Conditions can change so the student is unable to perform his/her duties.• Only seen as a prize for college acceptance sometimes.
Co-Editor System
Good points: • Can share the work• Can substitute for each other.
But…• One almost always does more of the work.• One might just want credit for college.
Classic titles
• Editor in Chief• Managing Editor• News Editor• Feature Editor• Sports Editor• Opinions Editor• Photo Editor• Business Manager• Reporters and Writers
Titles to be added
• Webmaster/webmistress• Social Media Editor• Online Editor• Video Editor• Techie• Correspondent
Use of ‘desks’ with Editor and Deputy
• Editor in Chief, Managing Editor, Webmaster in both systems
• News Desk– News– Features– Arts and Entertainment
• Sports Desk– Reporters assigned by sport (1-3 sports)˜
Use of ‘desks’ with Editor and Deputy
• Copy Desk– 4 articles/week per editor– Reporters: 1 article every two weeks
• Photo and Graphics Desk– Handles drawings, art, political cartoons– Photography: accompanying news or wild art.
• Business Desk– Advertising Manager, Salespeople, Bookkeeper
New ‘desks’
• Web Desk– Webmaster and deputy– Social Media (Desk)– Video/Audio Editor (Desk)– Publicity Editor (listserv, emailer, etc.)
Possible ConfigurationTitle Sub-Title Number
Editor-in-Chief Deputy 2
Managing Editor Deputy 2
News Desk Deputies 4
Sports Desk Deputies 6
Copy Desk Deputy 3
Photo Desk Deputies 4
Webmaster Deputy 4
Opinions Desk Deputy 2
TOTAL - 27
Tips
• Pick new editors in January or February.• Change online copy daily, even if it’s short.• Keep stories to 1,000 words in print, keep
online stories to 500-700 words.• Examine possibility of ePubs, Smartphones,
iPads.• Discuss having 2 organizations.• Develop relationship with local newspaper.