Broadsheet vs. Tabloid

Index

• Introduction……………………………………………….1• Tabloid……………………………………………………….2• Broadsheet…………………………………………………4• Comparison of the two articles……....………….7

IntroductionThere is no doubt that newspapers are one of the most important means of communication and we are often biased by what they say. So now we will compare the main sorts of newspapers: tabloids and broadsheets

Tabloid The Sun

Type Daily newspaperFormat TabloidOwner News UKEditor David DinsmoreFounded 1964Political alignment PopulismCirculation 2,409,811 (January 2013)Published in UK and IrelandReadership 45% women (average age

45 years old)Official website thesun.co.ukSections gossiping, sports, culture,

events, fashionReaders people who are interested

in scandals or rumors

The Sun

-Preponderance of catchy pictures that attract

people’s attention rather than texts.

-Appealing, big and stunning headlines and

captions.

-Use of an attractive and colorful typeface.

-Plain vocabulary, basic syntax and common

words.

-It focuses mainly on gossip issues and does not

give so much importance to sociopolitical

affairs.

-Utilization of puns.

-Critical statements are frequently used.

Broadsheet

Type Daily newspaperFormat BroadsheetOwner The New York Times

companyEditor Jill AbramsonFounded 1851Political alignment center/liberal/leftCirculation 1,865,318 daily

2,322,429 SundayPublished in All over the worldReadership diverseOfficial website nytimes.comReaders People who want to be

more thoroughly informed

-  It was one of the last newspapers to adopt color

photography.

- Formal language and serious topics.

- Supremacy of written information to the detriment

of non-linguistic items.

- Not very colorful nor attractive pictures. Usually in

black and white.

- It commonly features supportive tools: charts,

graphs,  tables, captions.

- Frequent use of a classic/elegant typeface in bold

and black.

- More complex development of the information

(elaborated syntax and sophisticated and formal

language)

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Comparison of the two articles