White paper The New World of Work - Lean Thinking · White paper The New World of Work George Maas...
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White paper The New World of Work
George Maas
Jurgen van der Meer
Eric van Capelleveen
Rudy Kor
The New World of Work is an extremely current topic. Nearly every organisation is investigating,
to some degree, how it can benefit from the New World of Work. The first section of this white
paper outlines the various developments that organisations have to face, that require answers from
managers. Are current organisational and management methods still suitable for knowledge workers?
The second section details three different aspects of the New World of Work and lists the changes
necessary for implementing it.
Twynstra Gudde’s vision on the New World of Work
2 | White paper The New World of Work
Some consider the New World of Work another
hype that is sure to blow over. Others find it a
fundamental change to the way people work within
organisations. At Twynstra Gudde, we consider the
New World of Work the answer to six important
developments that confront every organisation.
These developments cannot be influenced by
individual organisations, and they are not separate
from each other - indeed, they reinforce one another.
The developments we are referring to are:
1. Development towards a knowledge economy
2. Increasing complexity of the environment
3. Rise of new generations
4. Rapid technological developments serving
as a push factor
5. The mobility issue
6. Continuous pressure on financial performance.
1. DEVELOPMENT TOWARDS A KNOWLEDGE ECONOMY
Knowledge as a production factor is taking an
increasingly important place in our society. For
decades, industrial production has been trans-
ferred to low-wage countries like China, India and
Eastern Europe. Simple administrative processes
are outsourced ever more often. What remains in
the Netherlands are the high-value, knowledge-
intensive jobs for highly educated staff. Different
demands are made of organisations for this group
of highly-educated knowledge workers than of
the ‘administrative production factories’ that still
exist in many places. Knowledge workers want to
be inspired and coached. Traditional management
styles, based on command and control, do not work
for this. Knowledge workers like being responsible
for their results and want to be assessed by them. In
knowledge-intensive organisations, co-operation in
changing teams or projects is the rule rather than
the exception. This type of work has to be facili-
tated by IT solutions, a physical working environ-
ment that enables collaboration, but that must also
be embedded in the work processes.
Six developments
that organisations
have to face
White paper The New World of Work | 3
The Dutch service-based economy and the
relatively high level of education open up major
opportunities for developing towards a knowledge
economy. However, these developments do need to
be facilitated. Naturally this will start in the educa-
tion system, but businesses must also contribute
their bit by creating conditions that allow
knowledge workers to perform to the very best of
their ability. For instance, organisational structures
must make it possible to easily co-operate beyond
the boundaries of one’s own organisation, so as to
make use of the competencies of third parties.
2. INCREASING COMPLEXITY OF THE ENVIRONMENT
The time that Henry Ford could make cars without
having to worry about the preferences of the buyers
is long since past. The world we live and work in
is getting increasingly complex. This increasing
complexity can be divided into the five areas shown
in Figure 1. Organisations have to find solutions in
order to be able to deal with this ever more complex
environment. Solutions must be found by improving
environmental sensitivity, by continuously looking
outside and assessing which developments are
relevant to the organisation, as well as by accepting
that a complete grip on developments in the environ-
ment is an unattainable fantasy and that decisions
must be taken in a context of relative uncertainty.
All of this calls for social innovation.
Caused by scientific and tech-nological revolutions (e.g., hyper-specialisation in the healthcare sector)
Technical complexity
Increased competition and trans-parency towards consumers requires continuous innovations, reducing the time to market, differentiation and finding niche markets
Market complexity
The need to sustain vital ecosystems demands that sustainability become an increasingly important issue.
Ecological complexity
Increasing complexity
We face an increasing global mu-tual dependency (globalisation).Ecological complexity; the need to sustain vital ecosystems demands that sustainability become an increasingly important issue.
Geographic complexity
Increasing need to take dif-ferent parties into consid-eration (staff, shareholders, customers, authorities, inter-est groups, employers and employees associations) that tend to have different norms and values
Social complexity
Figure 1. Increasing complexity of the environment
4 | White paper The New World of Work
By this, we mean updating the labour process in
order to improve productivity and participation.
For instance, by introducing flexible working hours,
organising the work more efficiently (accounting
for factors like workload, capacity, development
opportunities for employees), by employability,
more intelligent workplace design, by developing
talents and focusing on results.
3. RISE OF NEW GENERATIONSThe needs, expectations and composition of
employees differ from one generation to the other.
A commonly cited difference between the younger
and the older generations of employees is that
younger members of staff are more individual
than the older group and tend to complain about
their work sooner. The older group of employees is
relatively more loyal towards their employer as
well as to each other. According to many managers,
this group is more united.
Social generations are often described as a category
of people of the same age group, shaped by events
between the ages of 15 and 25. The baby boom
generation (1946-1964), for instance, was shaped
by the increasing prosperity after the Second
World War, and by studying in the tumultuous
period between 1965 and 1975. ‘Generation X’
(1964-1982) was shaped by the economically difficult
1980s. Generations ‘Y’ (1982-1994) and ‘Einstein’
(1994-2010) were shaped by the internet, MTV
and the ‘always online’ world. While Generation
Y only ever knew economic prosperity, Generation
Einstein seems to also be shaped by the financial
crisis of these last couple of years. The new genera-
tion updates its Hyves or Facebook profiles, do their
homework and watch television all at the same
time. It uses social media as networking tools and
no longer distinguishes between the work sphere
and the private sphere.
The 12 main characteristics of Generation Y
Connected 24/7
Netw
orkin
g as a lifestyle
No distin
ction betw
een w
ork an
d private spheres
Attach
ed
to free
time
Driven by self- development
Optimistic
Believe they can mould the future
Results-oriented, competitive
Fast and impatient: con-tinuously look-ing for variety
Mu
lti-tasking
Averse to hierarchy, assess by results
Figure 2. The 12 main characteristics of Generations Y and Einstein
White paper The New World of Work | 5
Organisations are forced to adjust if they want
to bind the new generations. The Old World of
Work does not fit the new generations. Working
from nine to five does not mesh with a genera-
tion that does not distinguish between work and
private spheres, while a 2010 survey by research
bureau Peil.nl shows that 62% of companies do not
encourage mobile working. An IT organisation that
prescribes which IT tools may be used does not suit
a generation that uses social media and countless
web-based applications.
Traditional careers are worlds removed from the
belief of the new generations that employees should
be assessed by their actual results. Offices in which
the hierarchy determines the size of your room are
nightmares to generations that consider the office a
place to collaborate and to meet.
The importance of organisations adjusting to
the wishes of new generations is much greater
than tends to be assumed at first glance. After
all, ageing and dejuvenation make new talent a
rare commodity. The Dutch Bakker Commission,
which investigated the social effects of ageing in
the Netherlands, calculated that the total working
population will drop by 1 million people over the
coming decades (refer to figure 3).
Members of Generation Y, however, are not
the only ones to make high demands of work
and organisations. Current knowledge workers,
too, want to work at the office (at high-quality
physical workstations) as well as at home, and expect
to be supported with sound IT tools. They want
to be involved in drawing up the collective ambi-
tions of the organisations and look for an inspiring
corporate culture. They expect different types of
management, a better balance between autonomy
and responsibility, fewer rules and procedures,
more intelligent methods of co-operation, an
individualised work budget, agreements about
results and a performance-based salary.
4. TECHNOLOGICAL DEVELOPMENTS SERVING AS A PUSH FACTOR
The fourth development important to the New
World of Work concerns the opportunities the
development of new technologies offers to organi-
sations.
200 150 100 50 0 0 50 100 150 200
100
90
80
70
60
50
40
30
20
10
0
Men x 100 Women x 100
Figure 3. Ageing and dejuvenation of the population
1960 2010
Figure 4. 50 years of technological developments
6 | White paper The New World of Work
The rise of the internet and the opportunities it
offers have significantly changed the way we work
this past decade. A more recent development is
called ‘Web 2.0’. Web 2.0 is the development of
the worldwide web into an interactive and social
environment. Examples are social media like
Linkedin, Hyves and Twitter, as well as sites on
which people create content together, like Wiki-
pedia, Iens and Independer. Web 2.0 will have
an enormous impact on working, on the way we
obtain information and the people we can contact.
This technology helps to share and exchange
knowledge and information. Crowdsourcing refers
to the masses helping to achieve results. Users not
only create information together, but use tagging to
indicate what information they find important
or valuable. We seem to have a situation of the
wisdom of crowds: the whole produces more
knowledge than the sum of its parts.
The prevalent assumption is that new media are
mainly used actively by the youngest generations.
Research proves otherwise, however: while Gener-
ation Y may start their use, the heavy users end up
being Generation X.
5. THE MOBILITY ISSUEOver the past two years, there has been a slight
reduction in travelling time lost due to congestion
on the Dutch roads. This reduction was caused by
the financial crisis: the general trend is for time lost
in travelling to increase. Between 2000 and 2008,
this rise was 58%, despite all manner of measures
taken to curb it (more and wider roads, improved
public transport, a mobility management taskforce
and so on). Without these measures, the rise in
lost travel time would probably have been around
69% instead. The main causes for increasing lost
travelling time are:
- The number of cars (especially leased cars)
increased by 13% between 2000 and 2008
- The number of people with driving licences
increased significantly (especially among women)
- The number of kilometres travelled by car
increased by 12% between 2000 and 2008, as
we tend to live further away from work and are
sooner willing to travel
- The economic growth of the past 10 years has
caused the transport of goods, among other
things, to increase considerably.
Lost
tra
velli
ng
tim
e (i
nd
ex is
200
0 =
100
= 30
.8 m
illio
n h
ou
rs)
Years
170
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
160
150
140
130
120
110
100
Figure 5. Lost travelling time
White paper The New World of Work | 7
Improvements of public transport, active mobility
management by employers, more roads, tax
incentives for alternative means of transport and
so forth will make positive contributions to the
average time we all spend travelling in the years
ahead, as well. On the other hand, economic growth,
possession of driving licences and increasing
numbers of cars will strongly run up the average
travelling time. In short, it can be safely assumed
that lost travelling time will increase in coming
years, and that accessibility of companies will
deteriorate even further.
6. CONTINUOUS PRESSURE ON FINANCIAL PERFORMANCE
Listed companies as well as non-listed companies,
authorities, healthcare organisations and educa-
tional institutions all face enormous pressure to
reduce cost. The financial crisis has intensified pres-
sure on costs. Authorities (both national and local)
have to implement hefty cost reduction schemes.
The national government has to save as much as
20 billion a year! Businesses have im plemented
considerable cost-curbing measures these past
years in order to keep their profit levels more or
less acceptable. Hospitals, driven by market condi-
tions, have to keep a close eye on their financial
organisation.
Towards a new vision of work
We believe that the abovementioned developments
cannot be met with the kind of organisational
principles still applied by many organisations.
The Old World of Work no longer works; it
provides no answer to these developments.
Typical features of the Old World of Work are:
- Specific times and places: working nine to five
at (office) factories
- Centralised hierarchical management with
a strong focus on control
- Traditional working relationships with
traditional career paths
- Everything revolves around the process
(people are replaceable)
- Internal focus with little attention to
developments in the environment.
We must, therefore, move towards a new vision of
work, called the New World of Work. The main
principles of the New World of Work are:
- People are the critical production factor
- Employees themselves determine how, where,
when and with whom they work
- Working and focus on concrete results
- Working in temporary networks and projects:
the organisation as an adhocracy.
8 | White paper The New World of Work
The New World
of WorkIn order to organise the New World of Work, we
need to change in three areas which we call the
three components of the New World of Work:
- People and organisation
- Information
- Working environment.
PEOPLE AND ORGANISATIONThe Old World of Work considers people a
‘resource’. Resources are links in streamlined
work processes, in which people’s competen-
cies need go no further than the ones required for
their specific job. ‘Human Resource Management’
focuses primarily on developing competencies
that individuals need to perform better within the
confines of their position. Development paths run
by predetermined plans, linked to wage scales and
remuneration structures. Management focuses
on people’s attendance, based on a ‘command and
control’ system. Work is done between 9 a.m. and 5
p.m., with choices between full-time and part-time:
the time on the clock rules all. The organisation is
the community, commitments to the community
of many years are customary. Flexibility is offered
in the option of working at home, but only on a
case-by-case basis. Work and private life are strictly
separate: your work is at the office, your private
affairs belong at home.
The new employee
The New World of Work revolves around people as
individuals. One’s own enterprising initiative, taking
responsibility for results and self-management
are the basic principles. Self-management gives new
energy for self-development, but also makes higher
demands of people. The capacity to organise and
compile information becomes more important, and
falling back on a network becomes essential. Roles
and tasks may be very diverse and continuously
change. New questions emerge, about what you can
and cannot do together, what level of organisation
White paper The New World of Work | 9
do we need in our work and at what times should
the work be done?
Flexibility is created by calling on the talents and
creativity of individuals. As well as by the new
working zest of the new working generations.
Position and hierarchy fade into the background
for these generations, while continuously finding
new challenges comes to the fore. Generation Y
has no problems being accountable for its results,
as long as this comes with the freedom to organise
the work in its own way. Social media enter into
business networks and become ever more impor-
tant. More so now than ever before, it is all
about bringing together the knowledge and the
individuals needed to achieve the required result.
The line between business and private networks
blurs; Linkedin, Twitter and Facebook turn into
business media. Social capital becomes vital.
Individual work planning and organisation of work
also demand a new take on mobility. More than
ever before, individuals are asked to efficiently and
effectively organise the way they move from place
to place. The mobility perspective is important
not just in the new work organisation, but also in
considering the balance between work and private
life. Employers can offer financial incentives to
emphasise being a good employer and the various
employment conditions.
The new manager
The New World of Work does not only make
demands of the employee. Management competen-
cies and methods, too, must be examined. A focus
on results and output requires a different approach
than a focus on attendance. Managers must find
answers to a multitude of questions. When a
company focuses more on output, the question for
managers is how to prevent employees no longer
looking one another up and no longer feeling a
connection to the organisation? Another question
revolves around how organisations will manage to
remain attractive employers in the context of the
war for talent? A question of an entirely different
kind is how to involve older generations in the New
World of Work.
When employees become self-employed, of sorts,
will they also be responsible for their own personal
and professional development? Training and
coaching are no longer self-evident or intrinsic
entitlements. Investing in talent may become a
risk in network organisations. However, does this
mean that individuals should only be trained on
an ad-hoc basis, at their own request? Younger
generations will continue to need a certain level of
management and support in their independence.
10 | White paper The New World of Work
The new work organisation
The work organisation is changing from a throughput
organisation to an output organisation. Commit-
ments are brief and change quickly. Organisations
become fluid and the introduction of social capital
means that the community will be considered an
organisation. This is the opposite of the Old World
of Work, in which the organisation is considered a
community. In a certain sense, the (lasting) institu-
tional identity will disappear.
But does this mean that culture, pride and image
will necessarily also disappear? The New World of
Work gives us a different perspective in this regard.
It seems that institutional identity is exchanged
for project-based identity and the identity of new
communities. Connections to these communities
are determined by the nature of the work and the
interdependence of the individuals involved. This
means people with certain characteristics and
knowledge will be sought. Marketplaces will emerge
where talented people and organisations will try to
meet. New communities will spring up, especially
where the customer has a voice. Connections to
these communities involve identifying with ‘your
kind of people’, pride in results, individual depend-
ence and the capacity to distinguish one’s self from
the rest. Connection is free for anyone, you can get
in or get out at any time.
INFORMATIONWith respect to information, we can distinguish
three development stages:
- the Old World of Work, with digital support
- the New World of Work
- the new way of networking.
The Old World of Work, with digital support
Up to this day, many organisations are still using
discipline-oriented applications on computer plat-
forms. They go by the name of ‘islands of auto-
mation’. Discipline-oriented applications support
specific work processes.
Organisations arrange their data processing and
information systems first by department, then by
business unit and finally at the organisation level.
Company-wide information provision with infor-
mation about the work processes, their manage-
ment and the intelligent processing of input and
output form the basis.
While this form of automation, which focuses on
the internal organisation, flourishes, the existing
barriers for the wider use of computer networks and
access to the internet as a communication network
slowly disappear. Information can now easily find
its way between organisations. The consequence is
the introduction and rapid development of a new
dimension of co-operation. IT helps to access infor-
mation at any time, from any place. This means
that you have access to the network, and that
applications and databases can be reached through
that network. Behold: the foundations for the New
World of Work.
The New World of Work from an IT orientation, as
such, primarily comprises supporting the option of
working independent of time and place. After all, the
knowledge worker of the future (and in increasing
numbers of sectors, the knowledge worker of today)
is no longer bound to a single work location, a single
time window. They use IT to surf the internet and
e-mail at home, as well. Employees increasingly
divide their working hours over the full 24 hours
of the day, and also use weekends to do some extra
jobs or do rescheduled work. Organisations respond
by introducing homesourcing: a workstation at
home, while the workstation at the office can
also be made more flexible. This also means that
the corporate applications and databases must be
accessible with a single password and via the
internet.
White paper The New World of Work | 11
The New World of Work
The New World of Work symbolises those
employees within the organisation that tend to be
results-oriented in fulfilling their tasks. This devel-
opment coincides with further labour flexibilisa-
tion, which also created the concept of self-employ-
ment. Self-employed people in particular use the
principles of the New World of Work, but also
demonstrate that the work is easier to outsource
due to its far-reaching formalisation. Self-employed
people work in (temporary) organisations on an
assignment or project basis. They have to be able to
call upon their personal information systems and
corresponding IT tools for ever-changing organisa-
tions, while those organisations also allow them
to access their information systems. IT is slowly
developing into a tool that can be used independent
of organisations as well as of time and place.
The final trend is the fact that the employee or self-
employed person brings along their own programs
and equipment and has to be connected to the IT
infrastructure of the organisation. This constitutes
the first step towards what we will call ‘the new
way of networking’. A step that is currently being
taken at work, due to the rapid rise of co-operation,
flexibility and globalisation.
The new way of networking
Typical of the new way of networking is the fact
that organisations increasingly base their computeri-
sation on the concept of using third-party resources.
These third parties were first made part of the infor-
mation structure of an organisation through metic-
ulously-chosen partnerships. It has to be decided
in this respect which information is suitable for
sharing, and which is not. Because sharing infor-
mation and, in the context of closer collaboration,
sharing knowledge, yields benefits.
Taking it one step further is sharing knowledge and
creating knowledge by making use of open sources
through the internet and social media. This,
however, requires a different strategy.
After all, everyone who operates in that same
social network, all of the information collectors
and brokers, are also listening. They enhance this
search information, detect trends and sell search
behaviour and aggregated trends as new information.
One has to wonder when opening up information
would be a smarter move than screening it off. How
do you profit from open sources, open networks and
increasingly organisation-independent employees?
‘Working in the swarm’ becomes increasingly easy
to highly educated, IT-proficient employees, and
organisations have to wonder how to fit this swarm
of staff into their operations without endangering
continuity.
12 | White paper The New World of Work
WORK ENVIRONMENT
The Old World of Work provides an office for
workers between 9 and 5
Millions of employees still travel to the office every
day, where they each have their own workstation.
The surface area of the personal office, the furniture
and the location depend on the work being done.
Directors have personal corner offices of 20 to 30
m2, with their own meeting tables and a secre-
tary in the adjoining room. The lower ranks share
rooms. There is barely any variety when it comes
to workstations, if at all. The office is used to make
phone calls, to focus on doing the work, receive
guests, have bilateral talks and so on. Special
meeting rooms, that have to be booked in advance,
are provided for meetings. Working at home is rare
in the Old World of Work, and tends to be reserved
to evenings and weekends.
When organisations started looking for flexibility
and no longer wanted to own property, renting
office buildings became the norm in the 1980s. At
first, the duration of the tenancy agreements was
10 to 20 years, but around the turn of the century
the average duration of a tenancy agreement was
5 to 10 years. For this reason, project developers
build general-purpose offices, with standard sizes
and facilities, that must just as easily be able to
house the back office of a bank as a law firm.
During the 80s, caused among other things by
spatial development policy and parking-related
difficulties, offices disappeared from prominent
locations in the inner cities to invisible business
parks on the outskirts. The office became an imper-
sonal labour factory, dominated by functionality
and low rent.
The New World of Work aligns the working envi-
ronment to the nature of the work
A triple-A environment: anywhere, anytime,
anyone.
Since the work is no longer necessarily done at the
office, but wherever there are network and commu-
nity hubs, we will have to take the office to the
employees, rather than the employees to the office.
In the New World of Work, work has to be facili-
tated everywhere: on the road, at the airport, the
station, at home and with customers. The primary
focus of the technical support department at the
office changes along: after all, in the New World of
Work, the office is only one of many hubs.
Numerous ‘by the hour’ facilities can be used to
facilitate working outside the office. Schiphol
Airport, Dutch Rail, hotels, restaurants and count-
less other providers like Spaces, Hub, Seats2Meet
and Regus offer facilities for travelling employees.
Organisations with national/global office networks
can use this network and provide access for
employees no matter their location. The Dutch
authorities (national, provincial and local) are
currently hard at work developing the Seats2Share
concept, which will allow public servants to use
the facilities of all the participating organisations.
In addition to offering workstations to the organi-
sation’s own employees, it is also increasingly
important to offer workstations to employees of
network partners. Organisations are co-operating
in networks more and more, which means that
facilities at the office will also have to be opened to
external parties.
White paper The New World of Work | 13
The work environment is determined by the nature
of the work
Knowledge workers and their work processes differ
from each other in many different ways. However,
researchers and advisors do agree that some features
are more important than others. Figure 6 shows
a classification of the work processes of knowl-
edge workers under two variants: complexity and
dependence. This generates a distinction of four
archetypes of working processes.
Illus. 1. Lounges make for ideal places in offices
for external parties to work.
14 | White paper The New World of Work
INTEGRATION MODEL
- Systematic, repetitive work- Reliance on formal processes, methodologies or standards
TRANSACTION MODEL
- Routine work- Reliance on formal rules, procedures and training
ROUTINE
Complexity of work
Ext
ent
of d
epen
denc
e
INTERPRETATION/ASSESSMENT
CO-OPERATING GROUPS
INDIVIDUAL ACTORS
CO-OPERATION MODEL
- Improvised work- Reliance on far-reaching expertise across job boundaries
EXPERT MODEL
- Assessment-oriented work- Strong reliance on individual expertise and experience
As can be seen in figure 6, the nature of the work
shifts from transactional routine work to work in
which assessment and interpretation are important
and that requires more co-operation. This makes
new demands of the work environment. After all,
work environments must facilitate the different
activities/work processes. The New World of
Work revolves around concepts like co-operation,
communication, meeting and creativity.
For employees that do not need a permanent
workstation, the work environment will become
activity-oriented. Different types of work environ-
ments will be offered for different activities – e.g.,
working on projects, focused work, bilateral talks,
giving or preparing presentations. This means a
wide variety of workstations, each well-aligned to
the various tasks done there. Such a work environ-
ment is, more so than ever before, focused on the
individual needs of employees and the properties
of the activities to be carried out.
The office as a binding element
As described previously, employees working
anywhere in the context of the New World of
Work will take some getting used to. This involves
the risk of employees becoming alienated from the
core values of the organisation and of minimised
contact between employees, which is undesirable
from a knowledge-sharing perspective. For this
reason, the office must play a role as a meeting
place or ‘home base’ for employees, providing the
security of a community where people belong.
In order to convince employees to visit the office
every so often, an attractive and easily accessible
environment should be created, which makes
people feel comfortable being there.
Figure 6. Classification structure of knowledge-intensive processes (based on Davenport)
White paper The New World of Work | 15
Work environment befitting the brand and iden-
tity of the organisation
The office will have to promote brand and iden-
tity more emphatically, both inside and out. The
building becomes a brand carrier, and as such will
have to be more externally-oriented. If the organi-
sation considers transparency and innovation its
core values, then the architecture of the building
will have to make this visible. A good example of
this is the ING Bank head office in Amsterdam.
This building radiates success, transparency,
market dominance and innovation.
Buildings must also fit the identity, the ‘genes’ of
the organisation. Employees must feel comfort-
able and the building must have a certain draw
for potential new employees. Google, ABN Amro
Bank, Twynstra Gudde and the Dutch Ministry
of Education, Culture and Science have different
work environments that are in keeping with their
specific identities. Identity is visible both on the
outside and in countless interior details, ranging
from materials, colour combinations and facili-
ties, to the brand of coffee in the coffee machines.
CONCLUSIONThe New World of Work is not just another fad.
It is an entirely new approach to the way we will
have to work in the future in order to respond to
the developments we have to face. The principles
of the New World of Work are:
- People are the critical production factor
- Employees themselves determine how, where,
when and with whom they work
- Working towards and focus on concrete results
- Working in temporary networks.
The distinguishing feature of the New World of
Work is the integration of the human and organi-
sational, and information and work environment
aspects. It is this approach in particular that makes
the New World of Work a remarkable concept.
Illus. 2. ING head office
2318
Twynstra Gudde
Stationsplein 1
3818 LE Amersfoort
Postbus 907
3800 AX Amersfoort
Phone 033 4677777
Fax 033 4677666
www.twynstragudde.com
We work together with our clients to resolve questions by
offering new answers, by creating opportunities. This means
we listen carefully, dare to probe, always remain inquisitive.
Characteristics that define our consultants and managers.
Helping you make the right strategic choices.
Result: a different, refreshing perspective on your issue,
and solutions that really work. Our people support you.
Backed by Twynstra Gudde.